1. Everyday nature
Nature is never far away – explore your surroundings,
stop on the way to work or school to see and hear
what's around you.

2. Urban spade

4. What
A strategy for increasing the time we spend outdoors
and in nature.
Its purpose is to create opportunities for products and
services to separate themselves in the value they are
delivering. If they promote outdoor time, inquiry into
living things, and wonderment of nature they can join
Active Nature.

5. Why
»» Health and education
»» Companies who attain the Active Nature mark are
»» responsible for helping us get back to nature.
»» Companies that already have attained the mark are;
»» Patagonia, National Geographic, Scouts, Woodland
Trust, Howies, Blue Peter...

6. A stamp of certification

7. A set of Standards
»» Active in Nature
»» Encouraging everyone to get out
»» Non-prescriptive – Anything counts
»» Aimed at babies, toddlers and children
»» Making sure that the outdoors are part of your
everyday routine/life

8. Challenges
Efforts that do not improve social and environmental
well being.
Examples include sport hunting, dune buggy racing,
motorboats, and nature tourism.

9. a practical guide to spending quality time in
the outdoors

10. »» Starter Pack: 0 yrs old
»» Sensory Booster: 2-3 yrs old
»» Adventure Booster: 4-5 yrs old
»» Practice Booster: 7-8 yrs old

12. Starter Pack (0 yrs old)
Parental Guidelines
File/album and digital platform

14. Sensory Booster (2-3 yrs old)
Parent / Child Relationship
Sensory book/box - texture and sound

18. Adventure Booster (4-5 yrs)
Childhood Adventures / Imaginary Worlds
Storytelling toolkit - images and magic formulas

20. Practice Booster (7-8 yrs old)
Growing Up / Independence
Guide/sticker book to practical outdoor activities

22. On the web

23. Add moments online

24. Current offering

25. Business case
»» A walk in a park can have the same level of benefits
as medication. ‘Natural’ environments in urban
settings can increase the likelihood of physical activity
and play.
»» Positive mental health is associated with enhanced
psychosocial functioning, improved learning and
academic achievement, increased participation in
community life, reduced sickness absence, improved
productivity...

26. Business case
»» In England, prescribing of ADHD drugs to under-16s
went up by 33% between 2005 and 2007.
»» Mental illness is the single largest cost to the National
Health Service (NHS) at £10.4 billion (10.8% of the
NHS budget).