1. FRANCIS E. WILDE
3808 Avenue H, Austin, Texas 78751
512.284.9808 | frank.wilde@hotmail.com
PROFESSIONAL EXPERIENCE
DELL, Inc. Austin, TX
Director (D1), North America Retail Marketing December 2009 – Present
• Leading strategic marketing initiatives for Dell’s consumer retail business. Developing business model innovations,
business and use cases for customer experience innovations and overseeing the development of governance, tool &
process enhancements to strengthen Dell’s consumer business globally. Targeting 27% revenue and 32% profitability
growth by FY14.
• Developed Dell’s retail strategy and marketing innovation playbook. Developed and implemented a market analysis
and sales toolkit to streamline our sell in process for our channel business. In tandem, developed and launched go to
market strategies focused on customer acquisition, customer retention, and new payment solutions.
• Developed and launched two strategic initiatives totaling $270 million in investment with opportunities of $4.2 billion
in incremental revenue through FY17. Also, developed a partner engagement strategy leveraging a proprietary
software platform to strengthen channel partner relationships and enable new revenue models.
• Integrating with sustainability and social innovation initiatives to create new customer engagement points,
particularly in the software and services space.
• Developed and launched Dell Advantage, Dell’s first loyalty and customer retention program. The Dell Advantage
program is targeted at consumer and small office customers and serves as a platform to stimulate repurchase
behavior in North America.
Platinum Performance: Selected as one of the top 35 performers in the division for 2010, a division of 9,500 staff; Team
recognized for exceptional performance in the division as well (Feb 2011)
New Role: Director (D1), Corporate Strategy to Director (D1), North American Retail Marketing Strategy (Dec 2010)
Corporate Strategy Summit: Presented strategy methodology & emerging market playbook to Dell’s Vice Chair (Nov 2010)
Silver Star Award: Received Silver Star for product portfolio & market analysis in Brazil (August 2010)
REPUBLIC DEVELOPMENT GROUP, LLC Redwood City, CA
Managing Director, Strategy & Operations Practice August 2008 – December 2009
• Led a performance improvement initiative for a leading healthcare services provider based in San Francisco. Created a
customer experience methodology to link sales & sales operations and customer support. Expanded efforts to
identify systemic issues impacting customer retention and churn. Increased customer retention by 8.4% representing
revenue growth of $2 million.
• Reengineered a broadcasting media organization in the Dallas/Fort Worth market. Enabled the station’s morning
show to move from last place to first in the market within 60 days. Increase in viewership allowed the station to
modify their pricing structure and substantially increase their advertising revenue.
• Created a market entry strategy for a software development firm in Phoenix, AZ in advance of the product’s general
availability. Defined the organizational design and infrastructure needs for deployment of the client’s product suite
on a two year horizon.
HEWLETT-PACKARD COMPANY Palo Alto, CA
Client Executive, Global Accounts December 2005 – August 2008
• Led Hewlett Packard’s $240 million Customer Relationship Management software application business. Managed a
P&L of $40M in annual revenue with a team of 35 managers and staff. Leveraged onshore and offshore application
development resources to support application development, marketing, & business development.
• Oversaw application design and development of customer relationship management, sales and marketing & customer
loyalty applications. Grew this area of the business while the client cut technology spending during this period.
• Leveraged offshore resources in Brazil, Argentina and India to supplement onshore development. Lowered
application development & support costs by 22% with savings of $3.1 million for application development,
infrastructure management & application support.
Promotion: Group Manager, Global Operations to Client Executive, Global Accounts (December 2007)
Promotion: Senior Manager, ExcellerateHRO to Group Manager, Global Operations (December 2005)

2. DELOITTE CONSULTING, LLP San Francisco, CA
Manager, Strategy & Operations Practice October 1996 – December 2005
• Led marketing, product strategy, sales/sales operations & performance improvement engagements for high
technology, telecom & manufacturing clients. Sold $28 million in consulting services & managed $118 million in
consulting projects. Engagements ranged in value from $500K to $80M with teams of 2 to 240 consultants.
• Launched core components of Deloitte Consulting’s Pricing Strategy and Revenue Management practice and grew the
practice to 110 staff. Sold $20 million in pricing and revenue management services and developed pricing and
revenue management thought leadership including pricing tools, methodologies, & technologies.
• Managed key elements of the largest bankruptcy emergence event in the U.S. Led an $80 million effort within MCI’s
finance & accounting organization with a team of 250 Deloitte staff and 200 client staff globally. Completed the
engagement ahead of schedule and on budget which enabled MCI to emerge from bankruptcy in 9 months.
Senior Consultant, Technology Integration Practice (eTI)
• Designed, developed and implemented client server applications for high technology, healthcare, public sector &
manufacturing clients. Fluent in analysis, design, development & implementation of Customer Relationship
Management and Supply Chain Management software applications.
• Led a $3.4 million system implementation and data conversion project to support the organizational redesign and
service center consolidation of a public sector client. Completed the project ahead of schedule and 40% under budget
with savings of $1.2 million. Transformed client operations and decreased cycle time for customer facing transactions
from 8 hours to 15 minutes. Increased client satisfaction and employee retention by an order of magnitude.
Representative Clients: Hewlett-Packard, Compaq Computer, Sun Microsystems, Philips Electronics, Southwestern Bell,
Sprint Corporation, MCI Corporation, LSI Logic, Computer Associates, Chevron Corporation, Flowserve Corporation, The
Boeing Company, Johnson Diversey, Ashland Chemical, Cardinal Health, Bank of the West, McKesson Corporation, Kaiser
Permanente, State of California (Health & Human Services), & State of Nevada (Department of Motor Vehicles).
Joint Ventures & Partnerships: Hewlett-Packard, Zilliant, Metreo, Vendavo & PROS Software
Promotion: Senior Consultant to Manager, Strategy & Operations Practice (August 2003)
Business School Scholarship: The Fuqua School of Business, Duke University (August 1999 – May 2001)
Promotion: Staff Consultant to Senior Consultant, Technology Integration Practice (August 1998)
SEER TECHNOLOGIES, INC. San Francisco, CA
Consultant (C1), Application Development Services July 1995 – September 1996
• Designed and developed software applications for financial services and manufacturing clients. Fluent in analysis,
design and development of CRM & Supply Chain Management applications.
• Led application support for Charles Schwab, a strategic client of the firm. Oversaw software maintenance and
application development support for Schwab’s CRM application suite. Also, designed and developed Supply Chain
Management application modules supporting the deployment of a North American vehicle tracking system for GM.
• Led the development and setup of SEER Technologies’ West Coast Testing and Training Facility. Led a team of 40 staff
to design, layout and implement the testing and training facility on schedule and under budget.
Representative Clients: Charles Schwab & Co., General Motors, & Wells Fargo Bank
Promotion: Associate Consultant to Consultant (C1) (June 1996)
EDUCATION
Duke University, The Fuqua School of Business
Masters of Business Administration August 1999 – May 2001
Deloitte Scholar (Full Scholarship), Head Coach – Duke Men’s Rowing, Small Business Consulting Team (PlanetPortal)
University of California, Los Angeles
Bachelor of Arts, Political Science & International Relations September 1991 – June 1995
Rockwell Scholar (Full Scholarship), Varsity Rower – UCLA Rowing, Honors Collegium, Academic Decathlon Champion
ADDITIONAL INTERESTS AND CONTRIBUTIONS
• Community Service: LifeWorks Volunteer, Former Deloitte Consulting Community Service Chair, Deloitte Consulting
Pro Bono Consulting Coordinator, Habitat for Humanity San Francisco Board Member, NetImpact Corporate Partner
• Hobbies: Golf, Soccer, Triathlons, Impressionist & Abstract Expressionist Art
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