Engaging the First Nations and Métis population isn’t just good for business – it’s the right thing to do for the future of Saskatchewan. A lawyer and member of Kawacatoose First Nation, Leanne Bellegarde is dedicated to overcoming decades of misunderstanding and works daily building new relationships with our province’s youngest and fastest growing population. In this talk, Leanne will discuss PotashCorp’s highly successful Aboriginal engagement and community investment initiatives.

1. PotashCorp.com
Leanne Bellegarde, LLB
Director Aboriginal Strategy
FUZE
April 2014
The Future of Aboriginal
Relations: Engaging
Saskatchewan’s Fastest
Growing Population

2. Who Are We?

3. PotashCorp Overview
Slide#3
World’s largest fertilizer producer by capacity;
#1 in potash and among the largest in nitrogen
and phosphate.
Global leader in potash; nutrient with highest
margins and significant barriers to entry.
Canadian potash operations and strategic
offshore investments position us to benefit
from growth markets.
World-class nitrogen and phosphate
businesses focused on more stable feed and
industrial markets.

4. N-P-K – Three Essential Crop Nutrients
Potash:
Production
• Mined from natural mineral
deposits left by ancient
evaporated seas
Crop Benefits
• Root strength, disease
resistance
• Enhances taste, color and
texture of food
Phosphate:
Production
• Mined from ancient sea
fossils
Crop Benefits
• Speeds crop maturity
Nitrogen:
Production
• Synthesized from air
Crop Benefits
• Speeds plant growth

5. Why do we have an
Aboriginal Strategy?

6. 116,908 130,190 141,890
254,671
317,976
397,018
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
1991 2001 2006 2021 2031 2041
The Potential
Aboriginal People in Saskatchewan
Aboriginal Population Growth in Saskatchewan
Source: Saskatchewan and Aboriginal Peoples in the 21st Century: Social Economic and Political Changes and
Challenges, 1996

7. Aboriginal People in Saskatchewan
Percentage Aboriginal Population by City
ACS Consulting Services, Aboriginal Awareness Seminar
0%
5%
10%
15%
20%
25%
30%
35%
40%
Regina Saskatoon Prince Albert North
Battleford
Lloydminster

8. Aboriginal Strategy –
Our Commitment

9. PotashCorp believes that investing in First Nations and
Métis communities leads to their success and our
success, indeed the success of this Province, and is
inextricably linked to ensuring we continue to meet our
critical role in the world’s growing demand for food:
WE ARE COMMITTED TO:
Investing in initiatives and events that ensure First
Nations and Métis people and communities know about
and share in the opportunities at PotashCorp, both as
employees and as suppliers.
Supporting training and education measures that
will position First Nations and Métis people to take
advantage of these opportunities now and in the future.
Preparing our workplace for change to ensure every one
of us is committed to a work place that includes
Saskatchewan First Nations and Métis people.
Statement of Commitment to First Nations
and Métis People in Saskatchewan
Aboriginal Commitment
Garth Moore, President, PCS Potash, (ret’d) and STC Chief Felix Thomas

10. “Strategy and Success”
Michael T. Hogan
President, PCS Potash

11. Michael T. Hogan President, PCS Potash

12. • Introductory Sessions on Aboriginal
Awareness
• Completed fall 2011
• On-going as needed for new employees
• Lunch ’n Learns
• Voluntary lunch hour seminars
on select topics
• Culture and Ceremony
• As needed: prayer ceremony,
pipe ceremony, etc.
Workplace
Our Success
Aboriginal Awareness Information Session

13. • Shared opportunities with over 14,000
Aboriginal prospects at career fairs,
community presentations, mine tours,
conferences, and exhibits
• Voluntary self identified Aboriginal
applicant database to manage partner
referrals
• 9% of new hires were from that database
in primarily in entry level operators and
trades in 2013; about 12% in 2012
Our Success
Atoske Camp
Employment

14. • WestWind Aviation
• Robwel
• IWL
• Tron Power
• SAS Scaffolding and Construction
• Athabasca Basin Security
• EagleEye Technologies
• Minetec Sales
• ChemCo
• EngComp
• Points Athabasca FHQ
• Team Drilling
• Commercial Sand Blasting & Paint
Our Success
Points Athabasca FHQ
Supplier Development

15. • Since 2012, $6.8 million has benefitted
Aboriginal people in Saskatchewan
• Areas of priority include:
• Food security
• Education & training
• Community building
• Health and wellness
• Environmental stewardship
• Arts and culture
Community Investment
Our Success

16. How we do it

17. • Know the community – or hire someone
who does and/or cultivate trusted
advisors
• Attain a balanced perspective on current
and historical realities
• Understand the demographic realities
• Know your business case
• Put politics in its place
Some Best Practices
Stepping Stones Career Fair, Employee Ambassadors

18. PotashCorp Overview
Slide#3
World’s largest fertilizer producer by capacity;
#1 in potash and among the largest in nitrogen
and phosphate.
Global leader in potash; nutrient with highest
margins and significant barriers to entry.
Canadian potash operations and strategic
offshore investments position us to benefit
from growth markets.
World-class nitrogen and phosphate
businesses focused on more stable feed and
industrial markets.

19. • My 3 Ps
• Personal
• Partnerships
• Persistence
• Use of Community Investment
• sponsor things that matter vs. just
writing a cheque
• E.g. STC Partnership
Communication Tools
STC Science and Culture Camp 2013

20. • Print Media still important
• Eagle Feather News
• SAY magazine
• Newsletters
• Role Models and Ambassadors
• Social Media
www.facebook.com/PotashCorpAboriginalVoices
Communication Tools
Atoske Mine Tour Participant

21. There’s more online:
PotashCorp.com
Visit us online
Facebook.com/PotashCorp
Find us on Facebook
Twitter.com/PotashCorp
Follow us on Twitter
Thank you