From direct mail to email, there are multiple marketing tools that can be used for an effective marketing campaign. The hardest part is deciding which tools to use. From social media to email, it is imperative that tools start working together. Consumers today have a myriad of options when it comes to interacting with your brand across all channels – and their expectations are higher than ever that the overall experience with your brand will be cohesive. Join Kyle Lacy, Senior Manager of Content Marketing & Research at ExactTarget, as he leads you through consumer research and trends that are changing the way marketers communicate.

3. +
1 +
1b +
i +

13. @JKROHRS
@EXACTTARGET

65. @JKROHRS

80. • Generate leads "
• Make it easy for individuals to
obtain a quote using a
proprietary Mobile Messaging
Business Process"
• Target the Individual Health
Insurance Market
[ 25 - 44 year olds ]"
• Use signage at rail and bus
stations to invite individuals to
obtain an instant insurance
quote via text"

81. Replies by sending age"
"
Prompted to reply with
gender "
"
Replies with gender"
"
Prompted to reply with
Zip Code"
"
Replies with Zip Code"
"
Prompted to reply with
email address"
"

82. She replies with her
email address"
"
Receives an instant
quote via text"
"
Receives follow-up text
announcing how to
apply"

83. W
e
h
• 1
•
i
• 1
• n

88. @JKROHRS
@EXACTTARGET
@JKROHRS@JKROHRS
@EXACTTARGET

89. @JKROHRS

91. tt

98. Example: xChannel by the Numbers

105. Stacie enters the contest and selects the option to
Opt-in to promotional messages from Major Cook so
that she can be the first to find out about similar offers.