Bold City: A Bold Vision for the Fan Walk

P r e s e n t e d b y C a p e To w n To u r i s m , M o D I L A a n d C a p e To w n P
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responsible for destination marketing, visitor
and industry services.
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economies – it builds pride too. Cape Town
Tourism believes in close encounters, people
as the focus point of tourism, responsible
living and immersion in the destinations and
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Presentation Content
1.  What is Freedom Walk?
2.  Routes/Roots principles
3.  Mapping and Application
4.  Urban analysis
5.  Freedom Walk concept
6.  Kit of Parts
7.  Precedent
Presentation prepared by

All the great things are simple, and
many can be expressed in a single word:
freedom, justice, honor, duty, mercy,
hope.
Winston
Churchill

For to be free is not merely to cast off
one's chains, but to live in a way that
respects and enhances the freedom of
others.
Nelson Mandela

I dream of an Africa which is in peace with
itself.
Nelson Mandela
Freedom

Routes/ Roots Policy
“Our regional position makes us well-laced as a gateway to African markets.
Our unique strengths, including smaller size, better infrastructure, excellent
service provision and other benefits like a sophisticated higher education
network make us ideally suited to build up a competitive advantage in certain
sectors.
Such advantages bring with them economic growth. Economic growth
creates jobs and provides resources. These things in turn create an
inclusive society. The strategic framework for building a city based on five
pillars: the opportunity city; the safe city; the caring city; the inclusive city; and
the well-run city.”
Patricia de Lille on the Cape Town 5 Year IDP 2012 -2017
Executive Mayor of Cape Town
“The new vision of arts and culture goes beyond social cohesion and
nourishing the soul of the nation. We believe that arts, culture and heritage
play a pivotal role in the economic empowerment and skills
development of a people”
Paul Mashatile on Social Cohesion and Mzanzi Golden Economy
Minister of Arts and Culture

What is Freedom Walk?
The Freedom Walk initiative is an economic, social and spatial program, using culture to activate
urban regeneration in the central city in order to build an inclusive civic identity and a vibrant economy for
Cape Town. This presentation relates specifically to the establishment of the first route between Cape Town
Station and the Cape Town Stadium. However, several routes throughout the city can be identified as
potential movement routes along which the Freedom Walk concept can be positioned, and we hope the
success of the first route will transform it into a pilot project for at least three more major routes and multiple
subsidiary routes. These routes will fall under over-arching categories, such as Heritage, Design, Attractions, etc.
The new routes will be part of a larger phased rollout which will depend on timing of sponsorships and
various state endorsement processes.


Pilot Project
Site 1: Central City
Site 2: Gugulethu Freedom Walk

Central City

Gugulethu Freedom Walk

FREEDOM WALK IS GUIDED BY THE FOLLOWING
PRINCIPLES:
EQUITY
JOY
DIGNITY
LEGIBILITY
FREEDOM WALK ADRESSES THE FOLLOWING
ISSUES:
ECONOMIC CATALYST
CULTURAL SHOWCASE
DIVERSIFYING TOURISM OFFERING
SOCIAL COHESION
24HOUR CITY
Principles and Issues

Routes/ Roots International Precedent
London South Bank
New York Time Square Barcelona Las Ramblas
Singapore Waterfront (below)

Urban Analysis Planning Influencers Cultural
Industries

Concept Freedom Walk?
Through a series of urban interventions, the Freedom Walk initiative (phase 1) is aimed at creating an
innovative and vibrant corridor of activity between Cape Town Station and the Cape Town Stadium. A
combination of permanent, semi-permanent and temporal interventions will generate an unique
and identifiable space which can constantly regenerate itself according to the season, occasion or time of day.
Cross-programming of work, play and life orientated activities will create a rich urban fabric along
the route. The concept is that the route in itself will begin to attract tourist and local interest, and become a
showcase for local talent and entrepreneurs.


Diagram Fan Mile Activities

Kit of Parts Live Work Play

Permanent
Urban
Interventions
/
Furniture
National and Provincial Government (Western Cape):
•  Transport and Public Works Directorate
•  Arts and Culture Directorate
•  Economic Development and Tourism Directorate
City of Cape Town:
•  Cape Town Tourism
•  Transport Roads and Stormwater Directorate
•  Economic and Social Development Department
•  Electricity Services Department
•  Parks Sport and Recreation
•  Cleansing Services
•  Cape Town Partnership
•  Formula D
•  Design Indaba
•  Levi’s Commuter
•  Rockgirl
•  Benches
•  Bins
•  Streetlights
•  Trading
•  Public toilets
•  Signage and way finding/ Information kiosks
•  Water features and drinking fountains
•  Permanent Freedom elements
•  Street performance platforms
•  Cycle lanes and bicycle stands
•  Permanent art installations
Temporary
Installations/
Events
•  Economic Development and Tourism
Directorate
City of Cape Town:
•  Events Permit Office and Cleansing Services
•  Safety and Security Directorate
• Cape Town Partnership
• Central City Improvement
District Team
•  Artscape
•  Infecting the City
•  Public Sculpture
•  Events (mega – stadium)
•  Street Performance
•  Carnivals
Permanent
Installations/
Events
•  Economic Development and Tourism Directorate
City of Cape Town:
• Adidas
•  Virgin Active
•  UCT Michaelis
•  Billabong
•  Skateboarding
•  Outdoor gym
Route Planning Influencers

Permanent
Urban
Interventio
ns/
Furniture
Public Partners Private Partners Interventions
National and Provincial Government
(Western Cape):
•  Transport and Public Works
Directorate
•  Economic Development and
Tourism
Directorate
City of Cape Town:
•  Transport Roads and Stormwater
Directorate
•  Economic and Social Development
Department
•  Electricity Services Department
•  Cape Town
Partnership
•  Formula D
•  Levi’s Commuter
•  Rockgirl
•  Benches
•  Bins
•  Streetlights
•  Trading
•  Public toilets
•  Signage and way finding/
Information kiosks
•  Water features and drinking
fountains
•  Permanent Freedom elements
•  Street performance platforms
•  Cycle lanes and bicycle stands
•  Permanent art installations

Temporary
Installation
s/ Events
(Western Cape):
Tourism
Directorate
City of Cape Town:
•  Economic and Social
Development
Department
•  Events Permit Office
•  Safety and Security Directorate
•  Cape Town
Partnership
• Central City
Improvement
District Team
•  Artscape
•  Infecting the City
•  Temporary Art Installations
•  Events (mega – stadium)
•  Street Performance
•  Carnivals

Permanent
Installation
s/ Events
(Western Cape):
Tourism Directorate
City of Cape Town:
•  Economic and Social Development
Department
•  Adidas
•  Virgin Active
•  UCT Michaelis
•  Billabong
•  Skateboarding
•  Outdoor gym

Route Project Process

Freedom Walk Precedent

Permanent Activating Spaces Urban Green


Permanent Activating Spaces Events


Sons and Daughters of Cape Town
The sons & daughters of Cape Town is an initiative
intended
to highlight the importance of individuals connected
to Cape Town who have made our world a better
place in one way or another. The Freedom Walk
Fan Mile serves as the perfect vehicle for us to
show our appreciation of their efforts by
immortalising them and making them into
something the world is lacking; hero’s and role
models.
In the vein of the iconic Hollywood Walk of Fame,
the route will be transformed into a canvas for the
sons & daughters of Cape Town to leave their
mark. As patrons walk down the Fan Mile they will
walk and see the greatness of giants such as
Nelson Mandela, Trevor Manuel, Mark Shuttleworth
etched in the stones they walk on.
This will become a national and international tourist
attraction that will increase the usage of this public
space and afford surrounding businesses the
opportunity to capitalise on this influx. Each year a
new son or daughter of Cape Town will be inducted
ceremoniously, affording ample opportunities for
marketing and promotion.
Permanent Activating Spaces Sons and
Daughters


Permanent Activating Spaces Traders


Permanent Activating Spaces Interactive Information
Displays


Permanent Activating Spaces Skateboarding and
Cycling


Permanent Activating Spaces Permanent
Installations

Freedom Walk Representation

Activating Spaces Imagining the Fan Mile

Potential Partners

Thank you
Presentation prepared by

Bold City: A Bold Vision for the Fan Walk

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Bold City: A Bold Vision for the Fan Walk