For every rags to riches story we read in TechCrunch, 17 startups are doing it the old school way – with personal finance and company revenue. We’ll look at startups boot strapping across Asia and the US, and what is trending. Boot strapping a business is taking the untrodden path. The path with the most obstacles and unknowns. It requires unconventional thinking and a great deal of self direction. View more here: http://futurebooks.com.sg/blog/boot-strappers-anonymous-with-the-national-university-of-singapore/4676

1. Prepared for National
University of Singapore,
August 2012.
BOOT STRAPPERS
ANONYMOUS:
GETTING THERE
WITH NO #CASH.

2. ABOUT
FUTUREBOOKS

3. VENUE SPONSORS
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4. ACCOUNTING
IS A SERVICE,
NOT A
TRANSACTION
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5. FUTUREBOOKS
SERVICES
Sale of the
business
Bookkeeping, annual
financials and
company tax
Incorporation ,
company secretary,
work passes
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6. LAUNCH YOUR
BIG IDEA
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7. NO MONEY,
NO HONEY
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8. NO MONEY,
NO HONEY
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9. THIS IS
BOOTSTRAP

10. DEFINITION OF
BOOTSTRAP
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11. BOOTSTRAP IS THE
TOUGHER JOURNEY
Investment
Boot strap
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12. 20% OF
FUTUREBOOKS
CUSTOMERS
RAISE #CASH BY
CONSULTING
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13. INCORPORATION
STRUCTURE
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14. WE ARE BOOT
STRAPPED
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15. A FEW WAYS TO
BOOTSTRAP
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16. BOOTSTRAP
APPRECIATION

17. HOW IT FEELS TO
BOOTSTRAP YEAR ONE
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18. HOW IT FEELS TO
BOOTSTRAP YEAR ONE
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19. SUCCESS
IS HARD
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20. 50 PER
CENT OF
START-UPS
FAIL QUIT
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21. STARTUP SUCCESS
INCREASES
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22. BOOTSTRAP*
YOUR WAY
TO PARADISE
* CAN CONTRIBUTE TO PRODUCTION?
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23. PARADISE
CAN BE…
Angel Series A
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24. *CAN YOU CONTRIBUTE
TO PRODUCTION?
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25. WE CAN
CONTRIBUTE
Front and
Information Design and Content and Customer
back-end
architecture branding messaging engagement
development
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26. THE HOUSE WE
RENOVATED
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27. THE SHED
WE BUILT
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28. THE TRUCK
WE REBUILT
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29. BOOTSTRAP
IN FIVE MOVES
Notice it is all
about you.
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30. MANAGE
YOURSELF

31. YOU ARE
A HORSE
You never stop
pulling the plough
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32. YOU ARE
A GOOSE
You lay golden
eggs
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33. YOU ARE A
MACHINE
Nothing gets in
your way
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34. YOU ARE A
BULLDOG
Bite on and never
let go
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35. CHANGE
YOU
Problems
here
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36. SUGGESTED
READING
7 Habits of
Highly Effective
People, Stephen
Covy.
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37. MOVE
YOURSELF

38. SEE WITH
FRESH EYES
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39. www.futurebooks.com.sg

40. POSSIBLE
DESTINATIONS
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41. POSSIBLE
DESTINATIONS
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42. POSSIBLE
DESTINATIONS
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43. POSSIBLE
DESTINATIONS
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44. This is business
borrowing from
military
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45. DRIVE
YOURSELF

46. IDEAS MEAN
NOTHING
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47. ACTION DRIVES
STORY
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48. THERE ARE THOSE
WHO NEVER WAIT
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49. MAKE UP WITH SPEED,
WHAT YOU LACK IN MASS
f = ma - NEWTON
Make up with
speed, what you
lack in mass
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50. “MOVE
FORWARD”
GEORGE PATTON
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51. “DELAY IS
KILLING
US”
PRESIDENT LINCOLN
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52. “SCREW IT.
LET’S DO IT”
SIR RICHARD BRANSON
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53. WHICH DO
YOU PREFER?
Perfect plan, executed
in 6 months?
A half plan,
executed now?
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54. SUGGESTED
READING
Patton on
Leadership by
Alan Axelrod
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55. MEASURE
YOURSELF

56. YOU CANNOT
MANAGE,
WHAT YOU DO
NOT MEASURE
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57. www.futurebooks.com.sg

58. EYES ON
THE STARS,
FEET ON THE
GROUND.
THEODORE ROOSEVELT
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59. www.futurebooks.com.sg

60. SUGGESTED
READING
How Will You
Measure Your Life?,
by Clay Christensen
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61. REPORT TO
YOURSELF

62. ENTREPRENEURS
ARE CREATIVE
I love
customers
I love talking
about my idea
All I want to do is
make product
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63. ENTREPRENEURS
CAN BE CFOs
Establish a
budget
Setup a finance
email address
The money
belongs to the
company
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64. #CASH
BELONGS
TO THE
COMPANY
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65. MAKE
MISTAKES
AT THE
LOWEST
COST.
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66. SELL OFF
THE PLAN
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67. REFINE FIRST…
Version 20 of
the wireframe
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68. REFINE AGAIN…
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69. …THEN BUILD
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70. SUGGESTED
READING
The Lean
Startup, by Eric
Ries
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71. TERMS OF USE
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