The document discusses social media pitfalls and time-wasters to avoid when marketing on social media. It provides tips such as not becoming a nuisance by constantly contacting your audience, not constantly selling without providing value, avoiding insulting or presenting yourself negatively online, and not going off topic in your posts. The key is to focus on engaging and helping your audience rather than self-promotion and trivial content.

1. Social Media Marketing
Pitfalls and Time-Wasters to
Avoid
Christopher Ryan
info@fusionmarketingpartners.com

2. Social Media
You often see tips and tricks for putting
the power of social media to work and
what you need in order to be successful
in social media pull marketing.

3. Social Media
The other side of the coin is a list of
things that are harmful or
counterproductive to your social media
goals – in other words, stuff to avoid
doing.

4. Social Media Pitfalls
Don’t Become a Nuisance1

5. Social Media Pitfalls
Don’t Become a Nuisance1
• Communicating with people who have
opted-in to receive your messages is a
privilege.

6. Social Media Pitfalls
Don’t Become a Nuisance1
• Communicating with people who have
opted-in to receive your messages is a
privilege.
• Don‟t „wear out your welcome‟ by
constantly badgering your audience.

7. Social Media Pitfalls
Don’t Constantly Sell2

8. Social Media Pitfalls
Don’t Constantly Sell2
• Many marketers offer a thin veneer of
informational content, then launch right
into the sales pitch.

9. Social Media Pitfalls
Don’t Constantly Sell2
• Many marketers offer a thin veneer of
informational content, then launch right
into the sales pitch.
• You get the impression they care more
about selling you than helping you.

10. Social Media Pitfalls
Don’t Constantly Sell2
• Many marketers offer a thin veneer of
informational content, then launch right
into the sales pitch.
• You get the impression they care more
about selling you than helping you.
• Be seen as a source of valuable
information, not a pushy salesperson.

11. Social Media Pitfalls
Don’t Insult Anyone3

12. Social Media Pitfalls
Don’t Insult Anyone3
• “Whenever I feel the urge to exercise, I
lie down until it goes away” – Irvin S. Cobb

13. Social Media Pitfalls
Don’t Insult Anyone3
• “Whenever I feel the urge to exercise, I
lie down until it goes away” – Irvin S. Cobb
• We suggest taking this approach when
you feel the urge to insult a group or an
individual.

14. Social Media Pitfalls
Don’t Insult Anyone3
• “Whenever I feel the urge to exercise, I
lie down until it goes away” – Irvin S. Cobb
• We suggest taking this approach when
you feel the urge to insult a group or an
individual.
• Don‟t like what‟s going on politically?
Remember if you share this publically,
you may be turning off a large portion of
your prospect base.

15. Social Media Pitfalls
Don’t Present Yourself Negatively4

16. Social Media Pitfalls
Don’t Present Yourself Negatively4
• Remember that everything you say and
every photo you post can and will be
used against you.

17. Social Media Pitfalls
Don’t Present Yourself Negatively4
• Remember that everything you say and
every photo you post can and will be
used against you.
• There is a difference in the platforms of
communication – be sure that your
content matches the medium.

18. Social Media Pitfalls
Don’t Present Yourself Negatively4
• Remember that everything you say and
every photo you post can and will be
used against you.
• There is a difference in the platforms of
communication – be sure that your
content matches the medium.
• Think about what you want a potential
employer or business partner to see.

19. Social Media Pitfalls
Don’t Wander Off Topic5

20. Social Media Pitfalls
Don’t Wander Off Topic5
• Those who opt-in to your messages are
intrigued by what you are currently
offering or providing them.

21. Social Media Pitfalls
Don’t Wander Off Topic5
• Those who opt-in to your messages are
intrigued by what you are currently
offering or providing them.
• This doesn‟t mean they want to hear
about your trip to Spain or where you ate
breakfast..

22. Social Media Pitfalls
Don’t Wander Off Topic5
• Those who opt-in to your messages are
intrigued by what you are currently
offering or providing them.
• Think before you post – remember it is
just as easy to “unlike” you as it is to
“like” you.
• This doesn‟t mean they want to hear
about your trip to Spain or where you ate
breakfast..

23. Social Media Pitfalls
• You put a lot of time into positioning your
company as a leader in the industry.

24. Social Media Pitfalls
• You put a lot of time into positioning your
company as a leader in the industry.
• Don‟t lose your momentum by incorrectly
utilizing social media.

25. Social Media Pitfalls
• You put a lot of time into positioning your
company as a leader in the industry.
• Don‟t lose your momentum by incorrectly
utilizing social media.
• Don‟t waste time generating trivial,
mundane, or superfluous material.

26. Social Media Pitfalls
• You put a lot of time into positioning your
company as a leader in the industry.
• Don‟t lose your momentum by incorrectly
utilizing social media.
• Don‟t waste time generating trivial,
mundane, or superfluous material.
• When in doubt, keep it clean and keep it
relevant.

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Christopher Ryan, CEO
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