Five Characterisitcs of a Winning B2B Marketer

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Following are five key characteristics that will separate you, as a B2B marketing winner, from the has-beens and also-rans. 1. Stop what is hurting 2. Play to win 3. Have laser focus 4. Flout conventional wisdom 5. Do whatever it takes These five characteristics will definitely be enhanced by your drive and persistence. To learn more about the five characteristics of a high-powered winning B2B marketer, download a free chapter from my new book, Winning B2B Marketing.

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Winning B2B Marketing
5 Characteristics of a
Winning B2B Marketer
Christopher Ryan
info@fusionmarketingpartners.com

Winning B2B Marketing
The following is excerpted
from Christopher Ryan’s
new book “Winning B2B
Marketing: Proven
Methods that Drive
Revenue, Leads and
Awareness”

Winning B2B Marketers
1. Stop what is hurting
2. Play to win
3. Have laser focus
4. Flout conventional wisdom
5. Do whatever it takes
Download a free chapter from “Winning B2B Marketing”

Seven Deadly Marketing Sins
1. Stop what is hurting –
• Everything has an opportunity cost.
• Immediately stop:
– Doing anything lacking senior management support
– Lead generation programs not followed up by sales
– Campaigns that don’t reinforce your core message
– Unnecessary reporting and analysis
– Working with unreliable/unproductive people
– Anything impeding your efficiency
Download a free chapter from “Winning B2B Marketing”

Seven Deadly Marketing Sins
2. Play to win –
• Your success is determined by your attitude and
expectations
• Believe that you have the right
product/service, that it offers real benefits, and
that you are promoting it to the right people.
• There is a difference between playing to win and
playing not to lose.
– If you play not to lose, it is almost guaranteed that you
will not win.
Download a free chapter from “Winning B2B Marketing”

Seven Deadly Marketing Sins
3. Demonstrate laser focus –
• Get rid of the many distractions that deter you
from your path.
• Spend all the time necessary on your go-to-
market strategy.
• Do not easily give up on this strategy
• Focus and persistence win the day more often
than brilliance.
Download a free chapter from “Winning B2B Marketing”

Seven Deadly Marketing Sins
4. Flout conventional wisdom –
• “Marketing is always expensive”
– False.
– Spending more money is not always better.
• Many marketers overemphasize the upfront cost
of an advertising program (e.g. cost to reach a
certain number of people).
• You are better off measuring the more important
gauges that tell you if your program is profitable,
such as cost per sale or cost per dollar of revenue.
Download a free chapter from “Winning B2B Marketing”

Seven Deadly Marketing Sins
5. Do whatever it takes –
• Do the tough upfront work to make sure you have
a compelling value proposition.
– Research your competitors
– Test your models and strategies
– Gain intimate knowledge of your audience
– Continually refine your process
• The only caveat – you must always do what it
takes with integrity and decency.
• Shortcuts are harmful in the long-term.
Download a free chapter from “Winning B2B Marketing”

Learn More
Learn More about the
Characteristics of a
Winning B2B Marketer:
Download the FREE
Chapter Now!

Free eBook!
Download your Free
Chapter NOW!
Download a FREE Chapter from Christopher
Ryan’s New Book Now and Get the Entire
eBook FREE When Released!

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