The partners at FNSZ went to talk to a class of students at the School of Arts & Design at Texas State University about native mobile product design.
We covered the basics of native mobile application design, what the playing field looks like currently, and ran through some of our internal process. We even threw in a little David Hasselhoff.
6. đ
NEW TECHNOLOGY
RESPONSIVE WEB
î
NATIVE MOBILE APP
îš
TELEVISION APP
đș
DIGITAL MARKETING
î
NATIVE DESKTOP APP
đ» đ±
MOBILE WEB APP
îš
WEB APP
(This is what we do.)
DIGITAL PRODUCTS
đ»đ±
20. WHAT IS A DESIGNER?GRAPHIC
WEB
PRODUCT
INTERACTIVE
UX
21. TO GET INTO THE DETAILS, A
MOBILE PRODUCT DESIGNER IS...
22. ...a combination of a strategist, interaction designer, and visual designer.
...works closely in a small team with project stakeholders within an agile process.
...translates complex business & user goals into real world products.
...cares deeply about the user & their ability to easily use the product.
...takes responsibility for how their product effects human beings.
...understands that design is never, ever, ever finished.
...strives for pixel perfection.
38. DISCOVERY
WHATâS THE PROBLEM OR IDEA?
WHO ARE THE USERS AND THEIR NEEDS?
WHY ARE WE CREATING THIS?
WHATâS THE COMPETITION LOOK LIKE?
HOW WILL WE BE SUCCESSFUL?
HOW WILL WE PULL IT OFF?
45. INTERACTION DESIGN
WHAT ARE THE FUNCTIONAL REQUIREMENTS?
WHAT ARE THE PRIMARY USER FLOWS?
WHATâS THE PRODUCT METAPHOR?
HOW SUCCESSFUL IS THE USERâS EXPERIENCE?
WHATâS THE SCOPE OF THE PRODUCT?
48. VISUAL DESIGN
WHAT WILL THE PRODUCT LOOK AND FEEL LIKE?
HOW UNIQUE IS IT? WILL THE USERS LIKE IT?
DESIGN THE DAMN THING ALREADY.
ITERATE OVER AND OVER AND OVER AGAIN.
TEST IT, ITERATE AGAIN, AND SHIP IT.