Zoho presentation

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The Announcement -- Oracle buys Compendium -- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud -- The transaction has closed -- About Compendium -- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles -- Established in 2007, Compendium is headquartered in Indianapolis, IN -- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others -- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle -- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey -- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics -- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty Oracle and Compendium -- Oracle Eloqua and Compendium creates an advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle for an exceptional customer experience -- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns -- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels -- Oracle Analytics and Big Data solutions to improve measurement and performance -- Together, Oracle and Compendium are expected to increase customer engagement, drive top-line revenue and improve the return on marketing investment -- Compendium’s management team and employees are expected to join Oracle and continue their focus facilitating excellence in marketing

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