Slide show of the presentation given by Asier Perez, Funky Projects' director, in Zurich January 23 2009 withing the program Multiplicity. The starting point is "Vertical & Horizontal Societies", topic between the collective and private interest, the corporate collective and terms of branding and public viewing.

2. PONZI AND OTHER
FRIENDS AND HOW
THEY PARTICIPATE
IN SOCIETY
ZURICH 230109

4. !quot;#$%%&&&'()*+*,-'.)/%&0+.!123456789:;<=>?

6. $500,000,
000

7. $50,000,
000,000

8. !quot;#$%%&&&'()*+*,-'.)/%&0+.!123@ABCD.EF&-;?

9. LIONEL ROBBINS
DEFINED ECONOMICS AS
quot;THE SCIENCE WHICH
STUDIES HUMAN
BEHAVIOUR AS A
RELATIONSHIP BETWEEN
ENDS AND SCARCE
MEANS WHICH HAVE
ALTERNATIVE USES.”

10. Ni*Nj*A -
No Income
No Job or
Assets

13. KARL POPPER IS KNOWN FOR REPUDIATING
THE CLASSICAL OBSERVATIONALIST/
INDUCTIVIST ACCOUNT OF SCIENTIFIC
METHOD BY ADVANCING EMPIRICAL
FALSIFICATION INSTEAD; FOR HIS
OPPOSITION TO THE CLASSICAL
JUSTIFICATIONIST ACCOUNT OF
KNOWLEDGE WHICH HE REPLACED WITH
CRITICAL RATIONALISM, quot;THE FIRST NON
JUSTIFICATIONAL PHILOSOPHY OF
CRITICISM IN THE HISTORY OF
PHILOSOPHY” AND FOR HIS VIGOROUS
DEFENSE OF LIBERAL DEMOCRACY AND THE
PRINCIPLES OF SOCIAL CRITICISM WHICH
HE TOOK TO MAKE THE FLOURISHING OF
THE quot;OPEN SOCIETYquot; POSSIBLE.

14. JON DE
MOL

17. CHRIS
HUGHES

18. MALCOLM
GLADWELL

21. SOROS

22. PARTICIPANTS TRY TO
UNDERSTAND THEIR
SITUATION (COGNITIVE)
PARTICIPANTS TRY TO
CHANGE THEIR SITUATION
(PARTICIPATORY OR
MANIPULATIVE)
SOROS CALLS THIS
REFLEXIVITY OF
INTERFERENCE.

32. ATTACK
TARGET
DEFENSIVE
DEFENSE
SEGMENT
COMPETITION
FOCUS
SHARE
GUERRILLA
BATTLEGROUND
OFENSIVE
FLANKING
DOMINATION
CONQUER
SURVIVAL

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23GHIJ0KDLKMN?

34. !quot;#$%%&&&'()*+*,-'.)/%&0+.!123DOPQR8ST7NS?

37. www.funkyprojects.com
asier@funkyprojects.com