2. ““ADVERTISING”ADVERTISING”
The word ‘Advertising’ has its origin from a LatinThe word ‘Advertising’ has its origin from a Latin
word ‘Adventure’ which means to turn to.word ‘Adventure’ which means to turn to.
Advertising is non personal communication toAdvertising is non personal communication to
promote an idea ,goods and services intended topromote an idea ,goods and services intended to
persuade an audience to take some actionpersuade an audience to take some action
In business world the terms in mainly used withIn business world the terms in mainly used with
reference to selling the product of the concernreference to selling the product of the concern..
3. Different Types of AdvertisingDifferent Types of Advertising
Print Advertising – Newspapers, Magazines, Brochures,Print Advertising – Newspapers, Magazines, Brochures,
FliersFliers
Outdoor Advertising – Billboards, Kiosks, TradeshowsOutdoor Advertising – Billboards, Kiosks, Tradeshows
and Eventsand Events
Broadcast advertising – Television, Radio and theBroadcast advertising – Television, Radio and the
InternetInternet
Covert Advertising – Advertising in MoviesCovert Advertising – Advertising in Movies
Surrogate Advertising – Advertising IndirectlySurrogate Advertising – Advertising Indirectly
Public Service Advertising – Advertising for SocialPublic Service Advertising – Advertising for Social
CausesCauses
Celebrity AdvertisementCelebrity Advertisement
4. Trends in Advertisement-Trends in Advertisement-
Niche magazinesNiche magazines
Emphasis on Direct marketingEmphasis on Direct marketing
Satellite TVSatellite TV
Movie channels and pay channelsMovie channels and pay channels
FM RadioFM Radio
Emphasis on Brand EquityEmphasis on Brand Equity
Internationalization of AdvertisingInternationalization of Advertising
Consumer Tracking and Satisfaction studiesConsumer Tracking and Satisfaction studies
5. Modern technological trendsModern technological trends
Internationalization of domestic agenciesInternationalization of domestic agencies
Net AdvertisingNet Advertising
The role of the advertising agency – changing to that of aThe role of the advertising agency – changing to that of a
marketing consultantmarketing consultant
6. Four Pillars in AdvertisementFour Pillars in Advertisement
TrendsTrends
AttentionAttention
CreativityCreativity
MeasurementMeasurement
Advertising InventoriesAdvertising Inventories
7. Marketing To Teens AdvertisingMarketing To Teens Advertising
StrategiesStrategies
Ideal kids,families,family funIdeal kids,families,family fun
Star powerStar power
Facts and figuresFacts and figures
RepetitionRepetition
Heart stringsHeart strings
Sound goodsSound goods
Cartoon charactersCartoon characters
Weasel words, omissionWeasel words, omission
Are you cool enough?Are you cool enough?