Go Viral! Facebook for the Funeral Industry

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Learn the secrets to making your funeral home go viral on Facebook! This presentation, given at the ICCFA 2012 Wide World of Sales conference, shows you how you can grow your fan base, engage your audience, and distribute your message.

Technologie

Going Viral
Facebook for the
Funeral Industry

Zachary Garbow
Co-founder, Funeral Innovations
http://facebook.com/funeralinnovations

“You can’t stop the waves,
but you can learn to surf”
Jon Kabat-Zinn

With a captive audience of

1,000+ people
do you think you could find
something to say?

Why Facebook?
1. Constant contact
2. Engaging
3. Viral Distribution
4. “Hands raised”
5. Home Turf

Building a community is hard!
(But the payoff can be huge!)
Grow

Engage

Monetize

Vanity URL

• Need 25 Fans
• Go to: https://www.facebook.com/username/
• Once set, you cannot change!

9 Link to Twitter

Auto-tweet all Facebook Posts

https://www.facebook.com/twitter/

10 Facebook Ads
1 2

Can you guess which did best?
3 4

+ Bonus Tips!

Get 13 more secrets to grow your
Facebook Fans:

http://facebook.com/funeralinnovations

The News Feed
• Engagement is key!
• What to post?
– Inspirational
Stories
– Quotes
– Grief Tips
– Community
News
– Events

1 Keep Posts Short

60% more likes, comments and
shares than longer ones

5 Post About Timely Events

Posts mentioning Independence Day
around 4th of July had 90% more
engagement

+ Bonus Tips!

Get more secrets, including best time
of day and days of the week to post:

http://facebook.com/funeralinnovations

Online Sales – The Sweet Spot

Traffic Buying Intent

Products/Services

Web Sales!

Local Deals

Partner with local businesses to
advertise discounts on their
products/services to your Facebook
Fans

“I can’t believe a funeral home would
be so innovative to engage people
outside of making funeral
arrangements”

- Liane Higgins

Questions/Comments
zack@funeralinnovations.com

http://facebook.com/funeralinnovations

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Go Viral! Facebook for the Funeral Industry

1. Going Viral Facebook for the Funeral Industry Zachary Garbow Co-founder, Funeral Innovations http://facebook.com/funeralinnovations

5. (Silicon Valley) Experience Matters

6. 600 750 800 Million

7. 11% of world’s population

8. % Obituary Traffic from Facebook

10.

11.

12.

13. “You can’t stop the waves, but you can learn to surf” Jon Kabat-Zinn

14. Introduction to Facebook Pages

15. Maquoketa, Iowa Pop 6,112

16. With a captive audience of 1,000+ people do you think you could find something to say?

17. Why Facebook? 1. Constant contact 2. Engaging 3. Viral Distribution 4. “Hands raised” 5. Home Turf

18. Building a community is hard! (But the payoff can be huge!) Grow Engage Monetize

19. Is Your Facebook Page a Ghost Town?

20. Or Community Center?

21.

22. Becoming a Fan

23. The Wall

24. Vanity URL • Need 25 Fans • Go to: https://www.facebook.com/username/ • Once set, you cannot change!

25. Grow your fan base (10 tricks)

26. 1 Invite Your Friends

27. 2 Promote on your Website

28. 3 Share Good Content

29. 4 Link in Email Signature

30. 5 Add to Business Cards

31. 6 Add Link to Obit Emails

32. “Fan-Gating” 7

33. 8 Facebook Comments

34. 9 Link to Twitter Auto-tweet all Facebook Posts https://www.facebook.com/twitter/

35. 10 Facebook Ads 1 2 Can you guess which did best? 3 4

36. + Bonus Tips! Get 13 more secrets to grow your Facebook Fans: http://facebook.com/funeralinnovations

37. Engage your fans

38. Get Out of the Box

39. Apps

40. The News Feed • Engagement is key! • What to post? – Inspirational Stories – Quotes – Grief Tips – Community News – Events

41. 1 Keep Posts Short 60% more likes, comments and shares than longer ones

42. 2 Add Photos 120 – 180% more engagement

43. 3 Add Videos

44. 4 Just Ask!

45. 5 Post About Timely Events Posts mentioning Independence Day around 4th of July had 90% more engagement

46. 6 Respond (Quickly)

47. 7 See What Works, Doesn’t

48. + Bonus Tips! Get more secrets, including best time of day and days of the week to post: http://facebook.com/funeralinnovations

49. Market and monetize

50. Online Sales – The Sweet Spot Traffic Buying Intent Products/Services Web Sales!

51. Market Pre-planning

52. Online Sales – Products & Flowers

53. Local Deals Partner with local businesses to advertise discounts on their products/services to your Facebook Fans

54.

55.

56.

57. www.ficopilot.com

58.

59. “I can’t believe a funeral home would be so innovative to engage people outside of making funeral arrangements” - Liane Higgins

60. Questions/Comments zack@funeralinnovations.com http://facebook.com/funeralinnovations

Hinweis der Redaktion

Let me tell you a story…
Each share worth around 30 clicks or more!
More details on these tips + 8 more!

Go Viral! Facebook for the Funeral Industry

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