This document provides tips on how to boost traffic and sales using social media. It discusses how Zachary Garbow, co-founder of Funeral Innovations, will teach attendees how to master social media, drive more traffic to their website, and monetize that traffic. Specific social media platforms that will be covered include Facebook, Twitter, search engine optimization (SEO), and blogging. The goal is to provide attendees with an engaging online presence to inform, engage and sell to customers, with examples given of how some funeral homes have increased revenue through these strategies.
10. You will learn: How to master social media How to drive more traffic How to monetize that traffic
11. In the last year, on average, companies with high levels of social media activity experienced an18% increase in revenue – American Marketing Association, 2009
18. Twitter - What to tweet? Obituary Notices Community News Company Announcements Personal statuses & opinions
19. Search Engine Optimization (SEO) Google PageRank in a Nutshell Authority Inbound Links Domain Stability Performance Content Page structure Keywords Original content URL Link text No Guarantees!
20. Keywords in title Keywords in URL Good content Keywords in header Sharing
29. How effective? “I asked Kathy several questions after we had completed the order. She Googled us, looked at our site and used the monument designer, then came in and completed the deal. She said it was "fun” not an adjective you hear real often in this business! “ - John Heerma, Owatonna Granite