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WordCamp Victoria 2012 ,[object Object],[object Object],[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
Quick Snap Shot: Robin Heppell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conventional Places to Network @robinheppell #WCV12 | Questions: (702) 487-3049
Goal: Build Relationships Know, Like, Trust
What We Will Cover Today ,[object Object],[object Object],[object Object],[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
Virtual Marketing Platform ,[object Object]
Virtual Marketing Platform Your Website is the Foundation of your Virtual Marketing Platform
WordPress for Business Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Marketing Platform Email
Virtual Marketing Platform RSS
Virtual Marketing Platform Online  Chat
Virtual Marketing Platform Search Engines
Virtual Marketing Platform Blogs
Virtual Marketing Platform Mobile
Virtual Marketing Platform Media Social
Virtual Marketing Platform Video Online
Virtual Marketing Platform Viral
Virtual Marketing Platform Management Reputation
Virtual Marketing Platform
Build A Consistent Brand ,[object Object],[object Object],[object Object],[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Power Platform Fast Start  @robinheppell #WCV12 | Questions: (702) 487-3049
You Should Be The Expert! ,[object Object],[object Object],So then it comes down to who you know and what they know…and why would someone trust YOU?
Influence Weapon: Authority ,[object Object],[object Object],Dr. Robert Cialdini
Where To Find Information @robinheppell #WCV12 | Questions: (702) 487-3049
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Content: FAQs & QSAs @robinheppell #WCV12 | Questions: (702) 487-3049
Build A Massive Web Presence LEAD CAPTURE Name & Email Address: Questions They Ask Questions They Should Ask @robinheppell #WCV12 | Questions: (702) 487-3049
Maximum Effect – Min. Effort Initial: Automation Initial: Build Network Weekly: Content Daily: Pleasantries Others: Viral
1: Initial Automation ,[object Object],[object Object],[object Object],[object Object],[object Object]
2: Build Your Network @robinheppell #WCV12 | Questions: (702) 487-3049
3: Weekly Content Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
 
@robinheppell #WCV12 | Questions: (702) 487-3049
@robinheppell #WCV12 | Questions: (702) 487-3049
4: Daily Pleasantries ,[object Object],[object Object],[object Object],[object Object],[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
5: Viral Strategy ,[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
5: Viral Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bonus: Leverage Old Networks ,[object Object],[object Object],[object Object],@robinheppell #WCV12 | Questions: (702) 487-3049
People Love Photos…
Local Sites Are Influential ,[object Object]
Review Site: Yelp
What’s Next: Mobile! ,[object Object],[object Object]

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Virtual Marketing Platform for WordPress Websites

Hinweis der Redaktion

  1. Just a little bit about myself…
  2. You should think of your website as the foundation for your Virtual Marketing Platform!
  3. Six “Weapons of Influence“ Reciprocation Commitment and Consistency Social Proof Authority Liking Scarcity
  4. Using Pretested Content
  5. 1:13
  6. 25%: Personal Updates Show that you are a family person, good member of the community, add photos of local events 25%: Liking, Commenting on Others Congratulate, Birthday Wishes 25%: Disseminating Useful Information Use “Information Dashboard by Google” 25%: Business Updates & Event Promotions Use an indirect tone when talking about work Use Facebook Ads to promote Events
  7. October 3, 2010 http://LocalBusinessGurus.com/smcv10/ Facebook in 10 Minutes A Day