SlideShare ist ein Scribd-Unternehmen logo

Strategic marketing planning

•Als PPT, PDF herunterladen•
•
F
fukun

Based on management study..

BildungBusiness
1 von 16
Strategic Marketing Planning
What is Strategic Planning? ,[object Object]
How to go about it? ,[object Object],[object Object],[object Object],[object Object]
Corporate Mission ,[object Object],[object Object]
5 questions that the firm must ask itself ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Myopia ,[object Object],[object Object]
Good mission statements have three characteristics ,[object Object],[object Object],[object Object]
SBU ,[object Object],[object Object],[object Object],[object Object]
The BCG Matrix Mkt Share Mkt growth Cash Cows Dogs Stars ???
SBU strategies ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object]
The GE Model Business Strength Mkt Attractiveness Strong Medium Weak Strong Medium Weak
Ansoff’s Product-Market Grid Current products New products Current Mkts New Mkts Mkt penetration strategy Mkt development strategy Product development strategy Diversification strategy
The Planning Process ,[object Object],[object Object],[object Object],[object Object]
Porter’s Generic Strategies ,[object Object],[object Object],[object Object]
Marketing Control ,[object Object],[object Object],[object Object]

Empfohlen

Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
Worravit Chantaraviroj
 
strategic planning and the marketing process
strategic planning and the marketing processstrategic planning and the marketing process
strategic planning and the marketing process
Bui Thi Quynh Duong
 
Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)
Kavery Gupta
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
NigelSJones
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
Mehmet Cihangir
 
Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...
Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...
Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...
Lalita Shrestha
 
Roles In Marketing
Roles In MarketingRoles In Marketing
Roles In Marketing
eisens
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
Rachit Walia
 

Empfohlen

Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
Worravit Chantaraviroj
 
strategic planning and the marketing process
strategic planning and the marketing processstrategic planning and the marketing process
strategic planning and the marketing process
Bui Thi Quynh Duong
 
Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)Marketing Management Book kotler(summary)
Marketing Management Book kotler(summary)
Kavery Gupta
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
NigelSJones
 
Segmentation, Targeting, and Positioning
Segmentation, Targeting, and PositioningSegmentation, Targeting, and Positioning
Segmentation, Targeting, and Positioning
Mehmet Cihangir
 
Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...
Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...
Corporate Division Plan, Business Unit Plan, Assigning Resource to SBU, BCG M...
Lalita Shrestha
 
Roles In Marketing
Roles In MarketingRoles In Marketing
Roles In Marketing
eisens
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
Rachit Walia
 
Strategic marketing planning ppt @ bec doms
Strategic marketing planning ppt @ bec domsStrategic marketing planning ppt @ bec doms
Strategic marketing planning ppt @ bec doms
Babasab Patil
 
Strategic Marketing
Strategic Marketing Strategic Marketing
Strategic Marketing
Tribhuvan University
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
Maya Humbatova
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Fahim Muntaha
 
strategic marketing planning
strategic marketing planningstrategic marketing planning
strategic marketing planning
Narendra Kumar Jangid
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
dr_ahmadov
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
kkjjkevin03
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Mushood Badulla
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba ppt
Babasab Patil
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Laith Eid, MBA, I-MEC
 
Philip kotler marketing
Philip kotler marketingPhilip kotler marketing
Philip kotler marketing
Babasab Patil
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
Daniel Gibson
 
Marketing plan
Marketing planMarketing plan
Marketing plan
Karishma0222
 
The marketing environment and the marketing information system
The marketing environment and the marketing information systemThe marketing environment and the marketing information system
The marketing environment and the marketing information system
NGANG PEREZ
 
Marketing research
Marketing research Marketing research
Marketing research
SumitKangra
 
Strategic marketing-chapter-1
Strategic marketing-chapter-1Strategic marketing-chapter-1
Strategic marketing-chapter-1
AAinee Rana
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba
Babasab Patil
 
Market Research
Market ResearchMarket Research
Market Research
Governance Learning Network®
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
 
Marketing plan project (final)
Marketing plan project (final)Marketing plan project (final)
Marketing plan project (final)
Tagaris Cheikh Ali
 
Introduction to strategic marketing planning
Introduction to strategic marketing planningIntroduction to strategic marketing planning
Introduction to strategic marketing planning
Maxwell Ranasinghe
 
Strategic marketing planning & organisation
Strategic marketing planning & organisationStrategic marketing planning & organisation
Strategic marketing planning & organisation
Vikash Kumar Bibhakar
 

Weitere ähnliche Inhalte

Was ist angesagt?

Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
Maya Humbatova
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
dr_ahmadov
 
The marketing environment and the marketing information system
The marketing environment and the marketing information systemThe marketing environment and the marketing information system
The marketing environment and the marketing information system
NGANG PEREZ
 

Was ist angesagt? (20)

Strategic marketing planning ppt @ bec doms
Strategic marketing planning ppt @ bec domsStrategic marketing planning ppt @ bec doms
Strategic marketing planning ppt @ bec doms
 
Strategic Marketing
Strategic Marketing Strategic Marketing
Strategic Marketing
 
Marketing segmentation
Marketing segmentationMarketing segmentation
Marketing segmentation
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
strategic marketing planning
strategic marketing planningstrategic marketing planning
strategic marketing planning
 
Chapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing ProcessChapter2 Strategic Planning And The Marketing Process
Chapter2 Strategic Planning And The Marketing Process
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba ppt
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Philip kotler marketing
Philip kotler marketingPhilip kotler marketing
Philip kotler marketing
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
The marketing environment and the marketing information system
The marketing environment and the marketing information systemThe marketing environment and the marketing information system
The marketing environment and the marketing information system
 
Marketing research
Marketing research Marketing research
Marketing research
 
Strategic marketing-chapter-1
Strategic marketing-chapter-1Strategic marketing-chapter-1
Strategic marketing-chapter-1
 
Marketing management full notes @ mba
Marketing management full notes @ mba Marketing management full notes @ mba
Marketing management full notes @ mba
 
Market Research
Market ResearchMarket Research
Market Research
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Marketing plan project (final)
Marketing plan project (final)Marketing plan project (final)
Marketing plan project (final)
 

Andere mochten auch

Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
bhagchand
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
Swati Sood
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
Sushant Murarka
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
Annalyn Peña
 

Andere mochten auch (20)

Introduction to strategic marketing planning
Introduction to strategic marketing planningIntroduction to strategic marketing planning
Introduction to strategic marketing planning
 
Strategic marketing planning & organisation
Strategic marketing planning & organisationStrategic marketing planning & organisation
Strategic marketing planning & organisation
 
Strategic marketing ppt @ mba
Strategic marketing ppt @ mbaStrategic marketing ppt @ mba
Strategic marketing ppt @ mba
 
What is the importance of marketing and scope of marketing?
What is the importance of marketing and scope of marketing?What is the importance of marketing and scope of marketing?
What is the importance of marketing and scope of marketing?
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
 
Explaining the U.S. Tax System in Charts
Explaining the U.S. Tax System in ChartsExplaining the U.S. Tax System in Charts
Explaining the U.S. Tax System in Charts
 
Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
 
The Design of the Tax System
The Design of the Tax SystemThe Design of the Tax System
The Design of the Tax System
 
Strategic marketing
Strategic marketingStrategic marketing
Strategic marketing
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Holistic marketing
Holistic marketingHolistic marketing
Holistic marketing
 
The Holistic Marketing Approach
The Holistic Marketing ApproachThe Holistic Marketing Approach
The Holistic Marketing Approach
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
 
Marketing Planning Process
Marketing Planning ProcessMarketing Planning Process
Marketing Planning Process
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Importance of marketing
Importance of marketingImportance of marketing
Importance of marketing
 
Tax ppt
Tax pptTax ppt
Tax ppt
 
Sample Strategic Marketing Plan
Sample Strategic Marketing PlanSample Strategic Marketing Plan
Sample Strategic Marketing Plan
 
Marketing Plan Presentation
Marketing Plan PresentationMarketing Plan Presentation
Marketing Plan Presentation
 

Ähnlich wie Strategic marketing planning

Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
aditya_vyas
 
Lt1 -corp stragplanning
Lt1 -corp stragplanningLt1 -corp stragplanning
Lt1 -corp stragplanning
James Blun
 
Developing marketing strategies & plans chap2 (f.untalan)
Developing marketing strategies & plans chap2 (f.untalan)Developing marketing strategies & plans chap2 (f.untalan)
Developing marketing strategies & plans chap2 (f.untalan)
Notre Dame De Chartres Hospital
 
corporate stragy planning
corporate stragy planningcorporate stragy planning
corporate stragy planning
Barbie Mhom
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
darcy.butler
 

Ähnlich wie Strategic marketing planning (20)

Strategic Marketing Planning.ppt
Strategic Marketing Planning.pptStrategic Marketing Planning.ppt
Strategic Marketing Planning.ppt
 
Strategic Marketing Planning
Strategic Marketing PlanningStrategic Marketing Planning
Strategic Marketing Planning
 
Develoming marketing stratigies and pans
Develoming marketing stratigies and pansDeveloming marketing stratigies and pans
Develoming marketing stratigies and pans
 
Lt1 -corp stragplanning
Lt1 -corp stragplanningLt1 -corp stragplanning
Lt1 -corp stragplanning
 
Developing marketing strategies & plans chap2 (f.untalan)
Developing marketing strategies & plans chap2 (f.untalan)Developing marketing strategies & plans chap2 (f.untalan)
Developing marketing strategies & plans chap2 (f.untalan)
 
Developing Marketing Strategies & Plans Chap2 (F.Untalan)
Developing Marketing Strategies & Plans Chap2 (F.Untalan)Developing Marketing Strategies & Plans Chap2 (F.Untalan)
Developing Marketing Strategies & Plans Chap2 (F.Untalan)
 
CH 2 marketing abdikarim last 1 update.pptx
CH 2 marketing abdikarim last 1 update.pptxCH 2 marketing abdikarim last 1 update.pptx
CH 2 marketing abdikarim last 1 update.pptx
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
 
Ii mm.02.10
Ii mm.02.10Ii mm.02.10
Ii mm.02.10
 
Strategic marketing and rural marketing
Strategic marketing and rural marketingStrategic marketing and rural marketing
Strategic marketing and rural marketing
 
B2B marketing
B2B marketingB2B marketing
B2B marketing
 
marketing plan
marketing planmarketing plan
marketing plan
 
corporate stragy planning
corporate stragy planningcorporate stragy planning
corporate stragy planning
 
STRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University SyllabusSTRATEGIC MARKETING Shivaji University Syllabus
STRATEGIC MARKETING Shivaji University Syllabus
 
Strategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing PlanStrategic Planning: Developing and Implementing a Marketing Plan
Strategic Planning: Developing and Implementing a Marketing Plan
 
Marketing - Chapter 2
Marketing - Chapter 2Marketing - Chapter 2
Marketing - Chapter 2
 
Chapter 2 class notes
Chapter 2 class notesChapter 2 class notes
Chapter 2 class notes
 
marketing stratigies
marketing stratigiesmarketing stratigies
marketing stratigies
 
Organizational strateies
Organizational strateiesOrganizational strateies
Organizational strateies
 
Bec doms ppt on corporate strategic planning
Bec doms ppt on corporate strategic planningBec doms ppt on corporate strategic planning
Bec doms ppt on corporate strategic planning
 

Kürzlich hochgeladen

Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
MateoGardella
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
SanaAli374401
 

Kürzlich hochgeladen (20)

ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Gardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch LetterGardella_PRCampaignConclusion Pitch Letter
Gardella_PRCampaignConclusion Pitch Letter
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
An Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdfAn Overview of Mutual Funds Bcom Project.pdf
An Overview of Mutual Funds Bcom Project.pdf
 

Strategic marketing planning

Hinweis der Redaktion

  1. Movies – entertainment Cars – transportation Cosmetics - hope
  2. Scope – industry, product and applications,competence,market segment,vertical,geographical