Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (16)
Ähnlich wie 10296122 aiesec branding_module_
Ähnlich wie 10296122 aiesec branding_module_ (20)
Mehr von Sagar Virmani
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
10296122 aiesec branding_module_
- 2. T I T L E O F Y O U R P R E S E N T A T I O N WHAT IS A BRAND?
- 3. The AIESEC BRAND reflects how people think and feel about AIESEC Our Brand is mostly shaped by what we say, do and the image we portray . We at AIESEC LIVE our brand through the AIESEC WAY!
- 4. Brand Image and Brand Identity
- 5. T I T L E O F Y O U R P R E S E N T A T I O N Image is everything
- 6. WRONG PERCEPTION • Customers seek your product for the wrong reasons • Expectations are not aligned • May not buy your product AT ALL
- 7. It’s all about driving your VISION and your PRODUCT
- 8. The world’s largest youth-run organization impacting the world through leadership deve across 124 countries and territories
- 9. What is our vision?
- 10. Peace and fulfillment of humankind’s potential
- 11. What is our product?
- 13. Make your point. Keep it simple.
- 15. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
- 16. WHO AND WHAT TO KEEP IN MIND • Competitors • Target Audience • Physical Manifestations • Benefits of your product • Discriminating Factor
- 17. Offline marketing: Through posters, pamphlets, installations, stalls, vending machines, and many interactive measures in a way that a customer can physically see your brand. Digital Marketing: Using various methods of communication - smart phones, computers, tabs to keep stakeholders informed. Organic or Word of Mouth Marketing: Creating Authentic publicity for the product by means of verbal communuication. Push/Pull Marketing: Putting your brand across or drawing people towards one’s brand Relationship Marketing: Building a strong relationship/bond with our customers to inculcate loyalty factor.
- 18. PR Marketing: Keeping everything updated through the media Evangelism Marketing: Suprising/Delighting your customers so that they immediately become voluntary advocates of your product and become Promoters on behalf of the org Alliance Marketing, Affinity Marketing: Pool in resources, building alliances with companies and organisations with goodwill in a mutually beneficial relationship. Reverse Marketing: Let the customer come to you, rather than you going to them! Guerilla Marketing: Innovative ideas that attract attention eg. Flashmobs
- 19. BE THE BRAND
- 20. ACTIVITY!!!
- 21. Instructions: • Get into teams of 10 people • Create a UNIQUE product. (With description and Unique Selling Proposition) • Formulate your sales pitch
- 22. • Each team gets one chart paper each • On the chart paper, describe and advertise your product
- 23. STICKY NOTESSSS
- 24. We have a WINNER!
Hinweis der Redaktion
- “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
- Again I put only the key concept on screen and then talk about it. Slide Note:This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Short MoviesIn addition to photos, I use several short movie clips in my presentations to demonstrate various skills (showing a team leading a daily huddle) or highlight mini-case studies of growth firms applying our tools and techniques.These videos add credibility to my presentation, letting the audience hear from executives like themselves and how they’ve applied andbenefited from using our tools and techniques. Slide Note:The image on this slide is a picture. Delete the picture for a media placeholder into which you can insert your own movie.
- Key PointsFor certain key points, I’ll simply place a few words on a slide without any other visuals,especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience.Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.