Chris Fougere provides the secret to increasing print ad sales by 3x with four simple words: "Go to our website". He explains that print ad sales reps are only interested in selling ad space, not results, and will encourage consistent advertising without proof of effectiveness. However, including a call to action to "go to our website" allows businesses to drive customers online for information and special offers, saving up to 90% on advertising costs while increasing results 3x. Fougere offers a free 45-minute keynote speech called "The 7 Secrets Your Print Ad Rep Won't Tell You" that provides more tips beyond the four word solution and reveals how one of his print ads generated over 3,600 responses.
1. Hi my name is Chris Fougere and in
the next 30 seconds you are going to
learn the four secret words that are
going to 3x the sales of your print
ads