Presentation to "Final Report for OAP" for product Ultra Travel Experience (group "Ultra Travel")

1. Ultra Travel Experience
A new way to travel

2. IDEA
High-end travel agency for last minute trips

3. IDEA
O YOU choose date and time
O WE plan your trip from A to Z
O YOU choose one of our proposals
O WE do all the necessary booking and
preparation
O YOU take no luggage
O WE provide everything for you at YOUR
destination

4. IDEA
O To book a trip:
O Enter our website
O Select date and time
O Choose or adjust one of our proposals
O Print full instructions

5. IDEA
O After arriving at your destination:
O Meet our tour guide
O Follow the plan of the trip
O Let us take care of you

6. FEEDBACK
O We personally interviewed 15 potential
customers (matching initial target)

7. INITIAL TARGET
O freelance adventurers
O adventure junkies
O corporate executives
O students on a year leave
O singles aged 20-40

8. FEEDBACK
O interviewed 15 potential customers
matching target
O methods:
O phone
O face-to-face

9. FEEDBACK
O overall impression: positive and very
positive
O responders told us:
O what they like in our model
O responders proposed:
O changing target client
O adding more flexibility to travel offers
O adding many additional services

10. CHANGES MADE
O Adjusting target client
O Adding more flexibility in offers
O Considering some additional services

11. NEW TARGET
O singles and couples
O wealthy: at least upper-middle class
O very busy proffesionally

12. POSSIBLE ADDITIONS
O Offering many activities to choose from
O Specializing in weekend trips (so called “City Breaks”)
O Offering trips of different types: sports/active,
leisure/relax, sightseeing and family (with kids)
O Offering tourist guide services on location
O Providing local information (e.g. public transport
schedule, weather forecasts, cultural attractions
itinerary)
O Using more communication channels: PDF trip
summary, SMS notifications, call-center (24h
assistance)
O Giving different price options: annual access or fixed
price per travel

13. IS IT WORTH DOING?
DEFINITELY!
We have a wealthy target group wishing to spend money
on our product in its current (or very similar) shape.