FSP's retail database provide an insight into a company with information relating to the company's history, finances, locations and published news.

1. FSP Retailer Profiles
Primark

2. FSP Retailer Profiles - Primark
About Founded in Dublin in 1969 as Penneys, Primark is a children's wear,
menswear and women's wear retailer. As of June 2010, Primark/ Penneys had 177
outlets in the UK and Ireland, 139 of them in the UK (including 8 in Ulster) and the
History remainder in the Republic of Ireland. The company continues to trade under the
Penneys fascia in Republic of Ireland and also trades in Holland and Spain. As with
• 1969 - The first Penneys store opened in Mary Penneys, Primark is positioned in the Lower Middle/Value sector of the general
Street, Dublin merchandising market, with its main focus on Family Safe fashion. Primark targets
• 1971 - The first large store outside Dublin was young, fashion-conscious under 35s, providing fashion basics at value for money prices.
opened in Cork Primark is a member of the Ethical Trading Initiative.
• 1971 - 11 more stores open in Ireland and one Primark is a private limited company whose holding company is Associated British Foods
in Northern Ireland plc. According to its own publicity, Primark is the 2nd largest clothing retailer in the UK
• 1973 - The number of stores had reached 18 in overall in volume terms and leads the highly competitive and still expanding - value
Ireland and Primark began trading in Great clothing segment.
Britain with four out-of-town stores.
• 1984 - The first multiple acquisition took place
with the purchase in Ireland of five Woolworth
stores Recent News Primark Trading Countries
• 1992 - A flagship store was purchased in • 18/02/2011 - Former Primark buying boss joins UK, Ireland, Spain, The Netherlands, Portugal,
• 1995 – Development of the UK business with New Look Germany & Belgium
the addition of 16 stores • 15/02/2011 - 50% off at New Look as private
• 2001 – 2005 continued UK and Ireland
equity backer cuts valuation
expansion
• 2006 – Expansion into Spain • 05/02/2011 - White is new man at New Look
• 2008 - Expansion into Netherlands, Portugal, • 21/01/2011 - New Look is looking to widen its
Germany and Belgium offer
• 13/01/2011 - New Look suffered a 9.1% plunge in
like-for-likes
Year BIS Guide
• 05/01/2011 - Business Review - Year ended 27
2002 Very strong March 2010
2003 Very strong • 19/11/2010 - New Look hires former Selfridges
2004 Very strong marketing director for new role
2005 Very strong • 12/11/2010 - New Look launches inquiry into
2006 Very strong supply chain
2007 Healthy • 11/11/2010 - New Look like-for-likes slump
2008 Fairly healthy against strong comparatives
2009 Fairly healthy
©FSP 2010. BIS © Department for Business Innovation and Skills.
2 The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

3. FSP Retailer Profiles - Primark
Primark Sales Primark Financial Health
Primark P2
200
1800000
1600000 190
1400000 180
1200000 170
Millions
1000000 160
P2
800000 Sales Exc Vat
150 P2
600000 UK Sales Exc Vat
400000 140
200000 130
0 120
2002 2003 2004 2005 2006 2007 2008 2009 2002 2003 2004 2005 2006 2007 2008 2009
Year Year
©FSP 2010. BIS © Department for Business Innovation and Skills.
3 The content of these reports has been derived from statistical, trade and published sources together with FSP estimates and interpretations. Some Data sourced from www.snap-shop.co.uk

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