This document discusses using social media in the construction industry. It argues that social media is where customers, clients, staff, and others can be found, and that it allows for better communication. Some benefits mentioned are increased visibility, intelligence through leads and learning about competitors/technology, communicating with stakeholders, and learning and sharing best practices and sustainability information. The document provides tips on getting started with social media, including setting up profiles, engaging on platforms like LinkedIn and Twitter, starting a blog, and sharing content and projects.

1. Constructing
social media
ZipCast Thursday 14th June
martin brown

3. We all want better communications

4. in a world that is connected

5. and increasingly transparent

6. ... and carbon aware
Changing Behaviour
constructco2.com

7. A world that loves to share ...
creativecommoners

8. and finds services online ...
Architect Map

9. we all seek innovation
and differentiation

10. in a world that is becoming ever
more socially responsible

11. Who Cares Wins
Why good business is better business
David Jones writes that only the businesses that behave
responsibly will survive the 'Age of Damage'
and cites social media as the driver for the biggest
transformation to business in a generation.
martin brown e: fairsnape@gmail.com t: @fairsnape

12. And Next?
Social Value Act
Construction Influence on
Social Wealth is just being
understood.

13. "Currently few better ways of
learning, sharing and
advancing construction
sustainability, than through
social media"
Martin Brown
Why Construction should engage with social media
Guardian Sustainable Business, Built Environment Hub

14. Star Gazing
Innovative
Solid and Reliable
Grounded

15. Social Media and Green Deal
Launched at Green Build Expo
be2greendeal.wikispaces.com
be2camp@gmail.com

16. Social Media and Green Deal
1. Keep informed on Green Deal development
2. Stay Visible and Engage as Green Deal 'player'
3. Its where your current customers, competitors and staff are!
4. Easier and Quicker response to client issues
5. Green Deal delivery opportunities
6. It’s Free
7. Increases Transparency
Green Deal 8. Green Deal BIM

19. Increasingly relationships that lead to
contracts are being made online, through
discussions within LinkedIn groups for eg

20. social
what?
martin brown e: fairsnape@gmail.com t: @fairsnape

21. Why social media?
Its where you will find your customers,
clients, staff, suppliers, contractors, friends
…. people
Its not a new thing
but a new way of doing old things,
…. like talking and communicating
and having conversations again …
something emails killed?
martin brown e: fairsnape@gmail.com t: @fairsnape

22. @pauleycreative

23. Why use social media in construction?
What’s the ROI?
visibility
intelligence
communicate
learn + share
martin brown e: fairsnape@gmail.com t: @fairsnape

24. to see and be seen
build relationships
be innovative
visibility punch above weight
martin brown e: fairsnape@gmail.com t: @fairsnape

25. leads
client
competitor
intelligence technology
martin brown e: fairsnape@gmail.com t: @fairsnape

26. staff + clients + people
conversations
communicate projects
communities
collaborative bids
martin brown e: fairsnape@gmail.com t: @fairsnape

27. sustainability
learn + share best practice
good news
martin brown e: fairsnape@gmail.com t: @fairsnape

28. Construction
unlocking
the potential of social media
martin brown e: fairsnape@gmail.com t: @fairsnape

29. There go my people I must find out
“
where they are
going so I can lead them.”
French politician Alexandre Ledru-Rollin

30. “We are encouraging use of social media as a method for
continuing the conversations with our clients,”
“The risks of using the media are the same risks that you
have with any employee representing the company.
“If you teach your staff how to talk
about the company and how to interact
with the public regarding the company,
then these platforms are not an issue.”
martin brown e: fairsnape@gmail.com t: @fairsnape

31. http://www.davidmeermanscott.com/
martin brown e: fairsnape@gmail.com t: @fairsnape

32. “If we don’t get this
right Gen X and Gen Y
won’t want to work for
us but they will want to
work for someone else”
“you cant hide
anything from us … we
are to social media
savvy”

33. BIM and collaborative working needs...
being comfortable with being comfortable with
paperless projects, sharing and engaging
with sharing digitally across the Internet

34. There’s an app …

35. Blogs
new look project diaries?
“The value of what
we know is
sharing it”
Learning from clients
martin brown e: fairsnape@gmail.com t: @fairsnape

36. Communicating ….
martin brown e: fairsnape@gmail.com t: @fairsnape

37. Web Project Sheets
Links to
Building / Facilities website
Innovative solutions
Client website
Contractor website
Supply Chain links
Project Blogs + Images
Google Maps
QR Code
(for accessing online info from printed version)
Allow
Feedback
RSS
Make project sheets come alive again
Sharing onwards
martin brown e: fairsnape@gmail.com t: @fairsnape

38. Source:
SMPR @katiebrowntweet

39. responding to social media?

40. Getting Started
Switch on Social Media

41. 10 Top Tools
Pinterest
Flickr
Google Alerts
Google Reader /RSS
Twitter
YouTube
LinkedIn
Eventbrite
Wordpress
Slideshare
Switch on Social Media

42. Start with your Board
Understand your digital footprint
Have a strategy/policy/guidelines
Engage with Linkedin
Engage with twitter (top 20?)
Switch on Social Media

43. Easy starts:
Set up a google alert for your co.
Share with Dropbox
Use Google Docs
Share presentations with slideshare
Share news with twitter
Join a Tweetchat eg #GVischat
Start a project blog
Switch on Social Media

47. constructing
social media
CREDITS:
martin brown
@eepaul
@fairsnape @subutcher
@lucymarcus
fairsnape@gmail.com @pauleycreative
@katiebrowntweet