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F U T U R E S T O R A T I V E
INSPIRATIONS AND CHALLENGES FOR A NEW SUSTAINABILITY
MARTIN BROWN
www.fairsnape.com/futurestorative
#endlessismore
@fairsnape
Design for a new industry.
Design brief for ‘built environment’ industry:
Put billions of pounds of
toxic waste into the air and
water.
Design brief for ‘built environment’ industry:
Produce some materials
so dangerous they require
constant vigilance by
future generations.
Design brief for ‘built environment’ industry:
Put valuable surplus
material in holes in the
ground
Design brief for ‘built environment’ industry:
Produce huge amounts of
waste and surplus material
Design brief for ‘built environment’ industry:
Create profit by digging up
and cutting down natural
resources and then
burying or burning them
Design brief for ‘built environment’ industry:
Erode the diversity of
species and cultural
practices
*Cradle to Cradle
Life Magazine
1955
Celebrated
Throwaway
Living
TAKE … MAKE … DUMP
Image: Chris Jordan: Running the Numbers
Image: Chris Jordan: Running the Numbers
Annually the UK construction industry
generates ~2million tonnes of packaging
waste; enough to fill 800 Olympic-sized
swimming pools!
One Olympic-sized swimming pool …
Captain Charles Moore on TED
Seas of Plastic
every
Waste = Food
The Important Science Bit …
Design brief for ‘built environment’ industry:
Sustainability
Net Positive
Circular Economy
Giving More Than You Take
Design brief for ‘built environment’ industry:
“we shouldn’t even use the word sustainability
until we give more back to nature than we take”
THE METAPHOR OF
THE FLOWER
ROOTED IN PLACE AND YET:
Harvests all energy + water
Is adapted to climate and site
Operates pollution free
Is comprised of integrated systems
Is beautiful
LIVING
BUILDING
CHALLENGE
SM
Design brief for ‘built environment’ industry:WANTED:
Built Environment
Earth Entrepreneurs
#endlessismore
Design brief for ‘built environment’ industry:
References:
Dame Ellen MacArthur: @ellenmacarthur
Circular Economy Foundation: @circulareconomy
Let My People Go Surfing: Yvon Chounaird, Patagonia, and
other heroes: http://fairsnape.com/2012/07/06/heros-and-texts-
for-a-future-built-environment-based-on-csr/
Cradle to Cradle: https://en.wikipedia.org/wiki/Cradle-to-
cradle_design
Running the Numbers: http://www.chrisjordan.com/
Living Building Challenge www.ilfi.org @livingbldgUK
Ecoavtive: @ecovative http://www.ecovativedesign.com/
FutuREstorative www.fairsnape.com/futurestorative
Fairsnape Blog www.fairsnape.com
@fairsnape
#endlessismore
F U T U R E S T O R A T I V E
INSPIRATIONS AND CHALLENGES FOR A NEW SUSTAINABILITY
MARTIN BROWN @fairsnape
www.fairsnape.com/futurestorative

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Circular Economy

  • 1. F U T U R E S T O R A T I V E INSPIRATIONS AND CHALLENGES FOR A NEW SUSTAINABILITY MARTIN BROWN www.fairsnape.com/futurestorative #endlessismore @fairsnape
  • 2. Design for a new industry.
  • 3. Design brief for ‘built environment’ industry: Put billions of pounds of toxic waste into the air and water.
  • 4. Design brief for ‘built environment’ industry: Produce some materials so dangerous they require constant vigilance by future generations.
  • 5. Design brief for ‘built environment’ industry: Put valuable surplus material in holes in the ground
  • 6. Design brief for ‘built environment’ industry: Produce huge amounts of waste and surplus material
  • 7. Design brief for ‘built environment’ industry: Create profit by digging up and cutting down natural resources and then burying or burning them
  • 8. Design brief for ‘built environment’ industry: Erode the diversity of species and cultural practices *Cradle to Cradle
  • 10. Image: Chris Jordan: Running the Numbers
  • 11. Image: Chris Jordan: Running the Numbers
  • 12.
  • 13. Annually the UK construction industry generates ~2million tonnes of packaging waste; enough to fill 800 Olympic-sized swimming pools!
  • 15. Captain Charles Moore on TED Seas of Plastic
  • 16.
  • 17. every
  • 18. Waste = Food The Important Science Bit …
  • 19. Design brief for ‘built environment’ industry: Sustainability Net Positive Circular Economy Giving More Than You Take
  • 20. Design brief for ‘built environment’ industry: “we shouldn’t even use the word sustainability until we give more back to nature than we take”
  • 21.
  • 22.
  • 23. THE METAPHOR OF THE FLOWER ROOTED IN PLACE AND YET: Harvests all energy + water Is adapted to climate and site Operates pollution free Is comprised of integrated systems Is beautiful LIVING BUILDING CHALLENGE SM
  • 24.
  • 25.
  • 26. Design brief for ‘built environment’ industry:WANTED: Built Environment Earth Entrepreneurs #endlessismore
  • 27. Design brief for ‘built environment’ industry: References: Dame Ellen MacArthur: @ellenmacarthur Circular Economy Foundation: @circulareconomy Let My People Go Surfing: Yvon Chounaird, Patagonia, and other heroes: http://fairsnape.com/2012/07/06/heros-and-texts- for-a-future-built-environment-based-on-csr/ Cradle to Cradle: https://en.wikipedia.org/wiki/Cradle-to- cradle_design Running the Numbers: http://www.chrisjordan.com/ Living Building Challenge www.ilfi.org @livingbldgUK Ecoavtive: @ecovative http://www.ecovativedesign.com/ FutuREstorative www.fairsnape.com/futurestorative Fairsnape Blog www.fairsnape.com @fairsnape #endlessismore
  • 28. F U T U R E S T O R A T I V E INSPIRATIONS AND CHALLENGES FOR A NEW SUSTAINABILITY MARTIN BROWN @fairsnape www.fairsnape.com/futurestorative