Agate Studio - To (sell) publish your games

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FSL ComLabs USDI ITB

Technologie Unterhaltung & Humor Design

@agatestudio @dwiperdana

To Sell Your Games

Agate Studio 2012

@agatestudio @dwiperdana

SOME OF OUR FUN CREATION

@agatestudio @dwiperdana

We will talk about:

HOW TO PUBLISH YOUR (MOBILE) GAME

@agatestudio @dwiperdana

First thing first:

GAME DEVELOPMENT TEAM

@agatestudio @dwiperdana

Roles in a Game Development Team
Programmer Artist
Designer Composer

@agatestudio @dwiperdana

WHY MOBILE GAMES?

@agatestudio @dwiperdana

Why people play games on mobile..?
• For Killing Time / Or spending Waiting Time
• Portable / Handy
– You bring it everywhere, gaming everywhere

http://www.digitalbuzzblog.com/infographic-mobile-gaming-statistics-stats-2011/

55 Million Users
1.3M users
30 Billion Chat Messages Monthly
20 Million Virtual Gifts Monthly
ARPU $ 2.20/month
42% of mig33 users are in Indonesia

22K users

300K users

@agatestudio @dwiperdana

MOBILE GAME INDUSTRY
BREAKDOWN

@agatestudio @dwiperdana

Mobile Games Breakdown
• Single Player Game

• Online Game
– Real Time Online Games

– Asynchronous Games

– Social Games

@agatestudio @dwiperdana

Mobile Game Business Model
1. Retail
 Price range $0.99 to $9.99, but usually $0.99
2. Lite/Upgradable Version
 Depends on conversion rate
3. Advertising
 Free, using Ad Networks (Admax, Admob, etc)
4. Sponsorship/Partnership
 Advergames or Game for Brands (Pocari Futsal Online, etc)
5. In-game Purchase
 Item Mall (swords, new armour, energy pack, etc..)
 Feature Updates (new skills, new quest, etc..)

@agatestudio @dwiperdana

To publish your game
• Know your audience/market before creating
the game
• Find the best business model for your team
• If needed, find a partner or publisher (so your
team can focus on creating great games!)
• Make sure your game is perfect

@agatestudio @dwiperdana

To promote your game
• Create a PR division, at least promotion plan
• Promotion checklist:
– Video trailer
– Video gameplay
– Press release
• 5w1h (why, what, who, when, where, how)
• Contact media (online or offline)

@agatestudio @dwiperdana

SO, WHAT IS YOUR GAME?

@agatestudio @dwiperdana

Want to play more?
• Our blog: http://www.agatestudio.com/blog
• General contact: contact@agatestudio.com
• Wanna start your career as game developer?
Or want to learn from an Internship program?
careers@agatestudio.com

• Courses or Final project discussion:
contact@agateacademy.com

Thank You!

Follow Me : @dwiperdana dwiperdana@agatestudio.com

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Agate Studio - To (sell) publish your games

1. @agatestudio @dwiperdana To Sell Your Games Agate Studio 2012

4. @agatestudio @dwiperdana SOME OF OUR FUN CREATION

10.

11.

12. @agatestudio @dwiperdana We will talk about: HOW TO PUBLISH YOUR (MOBILE) GAME

13. @agatestudio @dwiperdana First thing first: GAME DEVELOPMENT TEAM

14. @agatestudio @dwiperdana Roles in a Game Development Team Programmer Artist Designer Composer

15. @agatestudio @dwiperdana WHY MOBILE GAMES?

16. @agatestudio @dwiperdana Why people play games on mobile..? • For Killing Time / Or spending Waiting Time • Portable / Handy – You bring it everywhere, gaming everywhere

17. http://www.digitalbuzzblog.com/infographic-mobile-gaming-statistics-stats-2011/

18. 55 Million Users 1.3M users 30 Billion Chat Messages Monthly 20 Million Virtual Gifts Monthly ARPU $ 2.20/month 42% of mig33 users are in Indonesia 22K users 300K users

19. @agatestudio @dwiperdana MOBILE GAME INDUSTRY BREAKDOWN

20. @agatestudio @dwiperdana Mobile Games Breakdown • Single Player Game • Online Game – Real Time Online Games – Asynchronous Games – Social Games

21. @agatestudio @dwiperdana Mobile Game Business Model 1. Retail  Price range $0.99 to $9.99, but usually $0.99 2. Lite/Upgradable Version  Depends on conversion rate 3. Advertising  Free, using Ad Networks (Admax, Admob, etc) 4. Sponsorship/Partnership  Advergames or Game for Brands (Pocari Futsal Online, etc) 5. In-game Purchase  Item Mall (swords, new armour, energy pack, etc..)  Feature Updates (new skills, new quest, etc..)

22. @agatestudio @dwiperdana To publish your game • Know your audience/market before creating the game • Find the best business model for your team • If needed, find a partner or publisher (so your team can focus on creating great games!) • Make sure your game is perfect

23. @agatestudio @dwiperdana To promote your game • Create a PR division, at least promotion plan • Promotion checklist: – Video trailer – Video gameplay – Press release • 5w1h (why, what, who, when, where, how) • Contact media (online or offline)

24. @agatestudio @dwiperdana SO, WHAT IS YOUR GAME?

25.

26. @agatestudio @dwiperdana Want to play more? • Our blog: http://www.agatestudio.com/blog • General contact: contact@agatestudio.com • Wanna start your career as game developer? Or want to learn from an Internship program? careers@agatestudio.com • Courses or Final project discussion: contact@agateacademy.com

27. Thank You! Follow Me : @dwiperdana dwiperdana@agatestudio.com

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Agate Studio - To (sell) publish your games