1. TOYCON 2007: Design - What’s Next? Adam Richardson, Director of Product Strategy

2. We are a strategic-creative consulting firm. frog brings a unique combination of strategic and creative talent to help companies envision, realize, and deliver actionable strategies for growth. Our rigorous yet unorthodox approach yields breakthrough innovation and a sustainable competitive edge.

3. 325 PEOPLE FROM 32 COUNTRIES. 38 YEARS GLOBAL EXPERIENCE. New York, NY USA Stuttgart, Germany Milan, Italy Shanghai, China San Francisco, CA USA Palo Alto, CA USA (HQ) San Jose, CA USA Austin, TX USA Seattle, WA USA

4. FROG MISSION

5. Innovation is Hot

6. INNOVATION TYPES EVOLVE Invigorate existing assets with newly designed offerings better tailored to the needs of the industry, company and consumer ENVISION Reinvent an organization with new strategic directions and untapped business potential. EXPAND Innovate and enter new markets with additional products, services and strategies

7. CREATING SUSTAINED COMPETITIVE EDGE EVOLVE Incremental Innovation (~1 year) ENVISION Breakthrough Innovation (~5+ years) EXPAND Growth Innovation (~2-5 years) Typical distribution for companies where innovation has stagnated

8. “ Don’t worry about other people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” Howard Aiken, IBM Engineer Innovations must feel relevant to be effective

9. Design is Hot

14. TURBOCHEF OVEN

15. TURBOCHEF OVEN Analogous Products Customer Insights Cultural Trends

17. Companies are being pulled apart by a force of Divergence

18. DIVERGENCE Who are our customers? Who are our competitors? What business are we in?

19. THE DEFINITION OF A TOY HAS DIVERGED

20. DISNEY KIDS CONSUMER ELECTRONICS

21. DIVERGENCE REQUIRES WIDE PERIPHERAL VISION NORMAL 180 47 BILL BRADLEY 192 72

22. MULTI-VECTOR RESEARCH TO EXPLORE THE PERIPHERIES USER OBSERVATION BRAND POSITIONING COMPETITORS MARKET DYNAMICS CULTURAL TRENDS COMPANY LEGACY TECHNOLOGY TRENDS RETAIL DYNAMICS LOGICAL BUT UNEXPECTED INSIGHTS

23. THE SHINING

25. WORKSHOPS TO TRANSFORM TEAM PERSPECTIVES

27. Companies are being pulled together by a force of Convergence

28. In a Convergent World, the System Is The Product

29. MAXTOR

30. THE PRODUCT DOESN’T CREATE THE EXPERIENCE, THE SYSTEM DOES AWARENESS PURCHASE OUT OF BOX USE

32. GOOGLE: SOFTWARE AS SERVICE

39. Are we preparing our children?

40. Toys are tools for thinking

41. Email: Adam.Richardson@frogdesign.com