The stories we tell and the products we build have more impact on the world than ever – and yet the creative industry keeps on rejecting what comes with that. The responsibilities. The leadership. The data. The misuse. The boring parts.
If you were told creativity will change the world, you are right. But not within the constrained walls of our agencies.
It’s about time we change perspectives on the work we are doing. Beyond egos. Beyond power structures.
11. 36%
21%
Of the 25 startups with a recent fundraise is CB insight’s
“internet sector are designer co funded.
Of the global unicorns startups have co-founders embracing
design or who come from a creative background
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12. Design thinking is the best
thing since sliced bread
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13. Design-led companies reported:
41% higher market share
46% competitive advantage overall
50% more loyal customers
70% digital experiences beat competitors
Design-Driven Companies
Outperform the S&P by
219% over 10 years
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26. Because we are being
shoe-horned in those positions.
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No leadership education.
Too few creative leaders.
Being a creative leader requires constant
justification.
71. We need to envision the
worst to do our best.
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Imagine the consequences.
Help your companies and clients to
see the light.
You don’t need a title to lead.
72. Get a seat at the
goddamn table.
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