How do you design what you design? What is the typical thought process you go through? Have you considered interrogating the way you think and how you make (design) decisions in order to make better ones?
Often as Designers (which includes you “strategists” and “creatives”) due to habit, external pressures and lack of resources we can often get to solution mode too quickly. Even with the best tools, strategy, UX and design thinking methods in mind, rapid solutioning before proper questioning can often lead to far less than ideal outcomes.
With technology, formats and problem spaces evolving daily a very old but often unconsidered form of thinking, questioning, needs consideration. How can the skill of inquiry be developed to help us solve bigger (design) problems in more inspiring ways? In this deck (output from a talk) I discuss how the process of forming "beautiful" design questions can help strengthen your design process, revitalize the artifacts you make, help you get a seat at "the grown-up table" in your organization and prepare you for a world of never ending design.
3. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
ME
4. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE
ARCHITECT
@FRITZISMFRITZ DESIR
5. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
6. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE
ARCHITECT
INFORMATION ARCHITECT
INTERACTION DESIGNER
EXPERIENCE STRATEGIST
@FRITZISMFRITZ DESIR
7. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
@FRITZISM
Experience Design/
Strategy Lead
PLACES I’VE WORKED…
8. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
@FRITZISM
Experience Design/
Strategy Lead
BRANDS I’VE WORKED ON…
11. IDENTIFICATION
DESIGN
EXECUTION
Audit
Brand definition
Industry Analysis
Tech capabilities
Identifying pain points
Sketching, making to explore
possibilities
Collaborating to create
(wireframing, prototype
development)
Validating for feasibility
VALIDATION
Managing development
Backlog planning
Providing QA supportPROTOTYPING
TH E DI GITA L P RODUCT L I F ECYCL E
PRODUCT
DEFINITION
IDEATION
Problem?
Opportunity?
We establish success criteria
KPI definition
Exploring what can be
based on what’s needed
Group concepting methods
Early validation to confirm
12. IDENTIFICATION
IDEATION
DESIGN
EXECUTION
Audit
Brand definition
Industry Analysis
Tech capabilities
Identifying pain points
Problem?
Opportunity?
We establish success criteria
KPI definition
Exploring what can be
based on what’s needed
Group concepting methods
Early validation to confirm
Sketching, making to explore
possibilities
Collaborating to create
(wireframing, prototype
development)
Validating for feasibility
VALIDATION
Managing development
Backlog planning
Providing QA supportPROTOTYPING
ACTIVATION
MATE works with your
development team here to
guide the design to
realization
VALIDATION
We work continually
during this phase to
ensure what you’re
making has value
AUDITING
to frame or reframe to
define the real
problems and find
opportunities
PRODUCT
DEFINITION
TH E DI GITA L P RODUCT L I F ECYCL E // WHERE M ATE ADDS VALUE
EDUCATION
Bespoke workshops to
help teams stay
current on emerging
best practices and
trends
13. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SO… WHAT’S THIS TALK ABOUT?
14. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THIS IS TALK IS “META-COGNITIVE”
15. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
METACOGNITION = THINKING & MANAGING HOW WE THINK
16. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THIS TALK IS IN BETA
(THIS BEING VERSION 01, FEEDBACK WELCOMED)
17. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW TO ENGAGE THIS TALK?
22. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW’D I GET HERE?
23. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
AFTER SOME 15 YEARS+ OF PRACTICING DESIGN
AND BECOMING AN ADMITTED PROCESS NERD…
43. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I ALSO FOUND..
44. “Ask yourself an interesting enough question and your attempt to find a tailor-made
solution to that question will push you to a place where, pretty soon, you’ll find
yourself all by your lonesome—-which I think is a more interesting place to be.”
– Chuck Close
45. AI involves, in a central way, the art and practice of asking questions that strengthen a
system’s capacity to apprehend, anticipate, and heighten positive potential.
– David Cooperrider
48. USING INQUIRY TO DRIVE THINKING HAS
EXISTED FOR SOME 2000+ YEARS
49. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
BUT WAIT, ISN’T QUESTIONING BASICALLY
PHILOSOPHY?
50. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Question - Action = Philosophy
Question + Action = Innovation
51. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT ARE THE COMMON (DESIGN) QUESTIONS
WE ASK OURSELVES WITHOUT KNOWING?
52. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT ARE OUR COMMON (DESIGN) ANSWERS?
53. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
ABOUT THE WORDS
54. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
55. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?THE USE OF QUESTIONS TO DEVELOP A LATENT IDEA, AS IN
THE MIND OF A PUPIL, OR TO ELICIT ADMISSIONS, AS FROM
AN OPPONENT, TENDING TO ESTABLISH A PROPOSITION
56. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
FRICTION DELIGHT
57. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
MANAGE
FRICTION
MAXIMIZE
DELIGHT
58. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
#TALKGOALS
59. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
INDISPENSABILITY
60. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
ASK MORE QUESTIONS
HELP YOU CHANGE THE WORLD
61. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
(in diagram form)
digital experiences crafted with meaning derived
from people, environment, technology, landscape
&=
happy users stronger brands
informed by
+ +
INDISPENSABILITY
62. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU ASK BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
63. I KNOW YOU WON’T BELIEVE ME
BUT THE HIGHEST FORM OF
EXCELLENCE IS TO QUESTION
ONESELF AND OTHERS
— SOCRATES
64. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU ASK BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
65. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
66. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Remember: at the end of the day, your job isn’t to get the
requirements right — your job is to change the world.
— Jeff Patton
67. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU DESIGN BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
68. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU DESIGN BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
(+ Elevate your place at the table)
69.
70. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY, QUESTIONS?
72. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
COULD IT BE POSSIBLE, KNOWING WHAT TO
ASK IS MORE IMPORTANT THAN “KNOWING”?
95. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE PRESENT / WHERE ARE WE + WHAT MATTERS?
96. 96
US SMARTPHONE PENETRATION REACHED 74%,
UP FROM 58% THE PREVIOUS YEAR
THERE HAVE BEEN OVER 500 MILLION IPHONES SOLD WORLDWIDE;
9/19/14 IPHONE 6 LAUNCHES WITH OVER 10 MILLION SOLD IN THE FIRST WEEKEND
97. MESSAGING APPS WERE USED BY OVER 1.4 BILLION PEOPLE
WORLDWIDE IN 2015 AND THAT NUMBER IS EXPECTED TO
HIT 2 BILLION BY 2018
122. The important thing is not to stop questioning. Curiosity has its own reason for
existing. Never lose an holy curiosity.
– Albert Einstein
123. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DEVEL0PING INQUIRY
124. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW DO WE DESIGN FOR A COMPLEX WORLD
IN PERPETUAL CHANGE?
125. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
126. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
3 CAPABILITIES TO DEVELOP
127. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
128. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
intellectual quotient and refers to mental ability
129. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
stands for emotional quotient and concerns our ability
to perceive, control, and express emotions
130. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
Curiosity quotient concerns having a hungry mind. People with
higher CQ are more inquisitive and open to new experiences.
145. FRAMING
What is the real problem?
What is this project’s purpose?
Who is the customer?
What does success look like?
What habitual thinking am I bringing to this problem?
146. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
147. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
148. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION(CAUSE-----
The way we very often view work
what's the real problem/opportunity?
149.
150. PEOPLE
Who are we designing for?
What are the joy points & pain points?
What is their core motivation?
What is shifting in culture?
What do we need to know that we don’t?
151. PEOPLE
Who are we designing for?
What are the joy points & pain points?
What is their core motivation?
What is shifting in culture?
What do we need to know that we don’t?
How to add value to my team, if I’m the only
one questioning?
EXTRA CREDIT —>
152. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
MANAGE
FRICTION
MAXIMIZE
DELIGHT
153. 153
OF THE WORLD’S POPULATION
LIVE IN CITIES TODAY; 75% WILL BY 2050
50%
157. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
“None of us is as smart as all of us.”
– Ken Blanchard
158. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PLANNING /
STRATEGY
CREATIVE
(ART + COPY)
SEARCH & SOCIALTECHNOLOGYEXPERIENCE DESIGN
SILOS ON BUSINESS SIDE… …AND MORE SILOS ON THE DESIGN SIDE
MEASUREMENT
& ANALYTICS
OPERATIONS
MARKETING
SALES
FINANCIAL
159. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE DESIGN
MEASUREMENT
& ANALYTICS
TECHNOLOGY
MOVING TO AN X-SHAPED TEAM
PEOPLE
(CONSUMES CONTENT, CO-CREATES
OTHER CONTENT EXPERIENCE)
CLIENT
(BRAND EXPERT, PROVIDES
GOVERNANCE)
CONTENT STRATEGY
(DEFINES REQUIREMENTS
PLANS CALENDARS, STRUCTURES
GOVERNANCE)
SOLUTION
MAKING SPACE
160. INDUSTRY
What are the industry norms that people
are accustomed to ?
What is technology making possible?
Why does this brand exist?
Who would miss this brand if it disappeared?
161. IDEATION
What would ____________ do?
How might we?
What questions excite us?
What if we?
What principles are guiding this design?
162. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
163. OUTCOMES
How are we keeping score?
How will we know we’re successful?
What can we see going wrong (pre-mortem)?
What habitual thinking am I bringing to this problem?
165. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THINK IN ROADMAPS
166. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
167. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
168. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION(CAUSE-----
The way we very often view work
what's the real problem/opportunity?
169. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
(CAUSE----- ----ROADMAP)
what's the real problem/opportunity? the what now? what’s next? question
170. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
what's the real problem/opportunity?
(CAUSE----- ----ROADMAP)
the what now? what’s next? question
Adding these two frames of reference could expand the
consideration points we design against
171. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
INQUIRY-BASED
RESEARCH & AUDITING
AT 4 LEVELS TO IDENTIFY
OPPORTUNITY
TO IDENTIFY OPPORTUNITY
AT 4 LEVELS & CRAFT
AN EXPERIENCE ROADMAP
EXPERIENCE ROADMAP
THE BEGINNING AT THE END
THE ROLE AN EXPERIENCE ROADMAP CAN PLAY
(PRODUCT, SERVICE, CONTENT
+ TECHNOLOGY)
(PRODUCT, SERVICE, CONTENT +
TECHNOLOGY)
172. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
“”QUESTION-STORMING”
173. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE RESEARCH MATRIX
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
175. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
176. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
NEW ARTIFACTS
177. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE BRIEFS
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
178. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Addressing key inputs required to
create value-driven experiences for
brand and customer using data
as the driver (work in progress)
179. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
STORYMAPS
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
180.
181. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
TOUCHPOINT MAP
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS
182.
183. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
REMEMBER… WHAT WE’RE UP TO