5. Exigence (the need to write) Ethos Purpose (intention) Audience Logos Pathos Organization/Structure/Form Diction Imagery Syntax Fig. Language Speaker Subject Audience Rhetorical Situation Appeals Surface Features Tone Tone
6. Of Finding “ all the things a writer or speaker has done (in a text being analyzed) or might do (in a text being produced) to shape people’s thoughts and actions – that is, to achieve meaning, purpose, and effect.” Finding What? So, What is That?