Telefónica European social media strategy case study. Social media agency FreshNetworks describes working with Telefónica across 5 European countries to develop a consistent social media strategy.

1. Telefónica Europe
European social media
strategy

2. We helped Telefónica Europe evaluate their use of social
media across Europe.

3. We also helped them develop a consistent strategy for
social media in multiple European markets and created a
framework for measuring value from social media.

4. We worked with teams in the UK, Ireland, Germany, Slovakia
and the Czech Republic to develop a consistent approach to
social media, while still allowing each individual market a
degree of flexibility.

5. We held in-depth strategy sessions with senior level
decision makers to ensure stakeholder buy-in and enable
roll-out of the strategy from the top down in each market.

6. We’re also providing training for 29,000 staff, with a view to
helping resource social media moving forward.

7. Since working with Telefónica Europe we’ve developed and
embedded a common approach to social media that focuses
on the areas of value relevant to each local market.

8. We’ve also developed internal communities of practice to
allow better sharing and collaboration between countries
and teams working on social media.

9. We are implementing guidelines, policies and a framework
to ensure that Telefónica Europe can measure social media
activity against their key strategic goals, helping to prove
ROI from social media.

10. As a result, FreshNetworks is now Telefónica Europe’s
retained social media agency for all group-sponsored social
media projects and programmes.
Our European social media strategy development,
led by FreshNetworks, has brought much-needed
Social Media expert advice and experience. They
have come up with a measurable, sustainable social
media strategy and we’re looking forward to
working with them on social media across Europe
over the coming months.
Director of Customer Experience,
Telefónica S.A

11. © Copyright FreshNetworks 2011