Why people do not want to Like you on Facebook, follow you on Twitter or read your blog.

1. Engaging with people in social media
Why people do not want to Like you on Facebook, follow
you on Twitter or read your blog.
Matt Rhodes, Director of Strategy
13th September 2011
@FreshNetworks
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2. What social media isn’t
Another comms channel
An easy way to engage
people
A replacement for
advertising
A way to magically get
people to do things for you
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3. What social media is
Social media is a set of tools that enable people to share stuff online.
• There are many sites and networks
that use social media tools.
• People use tools depending on their
motivations.
• For a brand, choosing the right
tools to engage with is paramount.
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4. Let’s look at a case study
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5. Say hello to Mary
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6. Mary has two children, and a husband
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7. And a busy life
Swimming lessons
Visit grandma
Library books Charlie’s birthday
Decorate bathroom Weekly shopping
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8. She keeps up with her friends on Facebook
Mary
Mary
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9. Always uses Tripadvisor to plan holidays
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10. And trains with friends from Runner’s World
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11. Now say hello to Jack
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12. Jack works for a large FMCG company
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13. And wants to sell more boxes of cereal
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14. To people like Mary
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15. He sees a presentation about social media
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16. And has a great idea
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17. He’ll get Mary to Like his brand on Facebook
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18. And follow his brand on Twitter
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19. And read his brand’s blog
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20. ‘Cos then she’ll buy lots of cereal
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21. Which will make Jack happy (and rich!)
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22. Or will she…?
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23. The anwer is…
Swimming lessons
Visit grandma
Library books Charlie’s birthday
Decorate bathroom Weekly shopping
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24. Because Mary has a busy life
Swimming lessons
Visit grandma
Library books Charlie’s birthday
Decorate bathroom Weekly shopping
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25. Uses Facebook just to keep up with friends
Mary
Mary
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26. Really doesn’t care about Twitter
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27. And has no reason to follow Jack’s brand
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28. So Jack’s idea is not a great one
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29. What can we learn from this?
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30. Social media is not just another channel
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31. People won’t just Like you on Facebook
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32. Or follow you on Twitter
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33. Or read your blog
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34. Because it’s not just about what Jack wants
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35. It’s equally about what Mary wants too.
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36. That’s it
Matt Rhodes
Director of Strategy
FreshNetworks
@FreshNetworks
All images courtesy of Shutterstock – www.shutterstock.com
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© Copyright FreshNetworks 2011
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