Engaging with people in social media
Why people do not want to Like you on Facebook, follow
you on Twitter or read your blog.
Matt Rhodes, Director of Strategy
13th September 2011
What social media isn’t
Another comms channel
An easy way to engage
A replacement for
A way to magically get
people to do things for you
What social media is
Social media is a set of tools that enable people to share stuff online.
• There are many sites and networks
that use social media tools.
• People use tools depending on their
• For a brand, choosing the right
tools to engage with is paramount.
Let’s look at a case study