1. GEORGE V BMW FLAGSHIP
The Amplified reality «Vortex»
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2. What Oyez! handles
Our field of action :
• Vortex design with the architect
• R&D and prototyping
• Overseeing the global implementation
• The creation and animation of the contents of the four
«Vortexes».
• Programming and implementation of the interactive devices of
the four «Vortexes»
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4. The architecture of the vortex
There are 4 «Vortexes» in the showroom (plus 3 desktop
vortexes). Each vortex is composed of three low resolution
screens (LED based)
• 1 for the ceiling
• 1 exterior
• 1 interior
Each vortex is driven by a media server and motion sensors
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6. Why the vortex ?
• To animate the space
• A multimedia device directly integrated into the architecture
• Two axes : Magic & Technology
• To focus on cars
• A device that highlights the vehicle exposed by creating a
luminous scenography
• Highlights vehicle identity & design
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8. Theme content
The vortexes are synchronized to work together with a common
identity, one of three possible :
• Element : wind, fire, water,cloud...
• Mechanic : network, transmission, engine...
• Organic : heart beat, breathing...
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9. Easy to use, easy to update
The entire device can be checked / updated from a single ipad
3 main functions :
• Setup the media diffusion planning
• Upload a media (from existing videos)
• Create a media (real time animation)
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10. Easy to use, easy to update : The ipad App
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11. Easy to use, easy to update : The ipad App
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12. Easy to use, easy to update : The ipad App
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13. In conclusion
• Great opening of the flagship : June 2012.
• BMW has decided to decline the GEORGE V Flagship concept
worldwide (Future Retail program)
• The flagship became an exception event space for BMW Europe
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14. Thank you
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