Sugiya is the founder and CEO of Freespective Consulting, a creative agency focused on user experience in marketing, design, and training. He holds a bachelor's degree in psychology. Freespective was founded in 2013 and initially focused on presentation design, working with multinational companies. Since 2014, it has expanded its capabilities while continuing to emphasize user experience. The document discusses how to create brain-friendly presentation designs, focusing on three key themes: brain rules, the SIMPLE principle of design, and specific design elements like layout, color, and typography. It emphasizes that poor design can lose an audience's attention.

2. Sugiya is the Founder and CEO of Freespective Consulting. He
holds a bachelor's degree in psychology from the Atma Jaya
Catholic University of Indonesia.
By combining his interest in the world of design, on February 1,
2013, he founded Freespective Consulting with a focus on
presentation design. He's worked with multi-national companies
such as British American Tobacco, Astra Honda Motor, Adira
Finance, Danone, and many more.
Since September 2014, Freespective Consulting is now a creative
agency for brands that care about user experience in everything
they do, with capabilities in marketing, design, and training and
development. Each of Freespective service considers deeply on
the element of user experience.
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3. This guide will help you create what I've called a brain-friendly presentation design.
If you're reading this right now, chances are you’re interested in improving your presentation
design skill, or maybe you want to learn how to design a good presentation.
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But first, allow me to thank you for your support by purchasing this guide.
It's not a small thank you, but…

5. … a big thank you! It means a lot to me.
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6. You can read it any way you want. You can skip directly to any
part you want to explore first. But make sure to read what's in the
gradient box…
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...to help you better understand the context.

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There are three big themes to this guide, and each part consists of three topics to cover.
You'll learn that three is the limit for your brain to remember and recall information.
Remember, it's all about creating a brain-friendly presentation for your audience.
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Brain Rules
Brain-Friendly
Facing The Pandemic
Repeat to Remember
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3
SIMPLE Principle
Start From The End
Checklist
Presentation
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Layout
Color
Typography
Design
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2 Brain Rules
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Facing The Pandemic
Repeat to Remember
The first part is fundamental to explain why we need to create a brain-friendly presentation
design. We will explore the pandemic situation, learn about brain rules, and introduce the
magic keyword to make your presentation design remarkable.

9. 1. FACING THE PANDEMIC
According to a blog by Poll Everywhere, approximately 35 million PowerPoint presentations
are given each day, with an estimated 500 million audience worldwide. 8

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While a few presentations are good, unfortunately, many presentation designs suck and kill
their audience—even through Zoom or other conference call platforms. As a result, people
tune out of a presentation, and whatever you're presenting doesn't stay with your audience.

11. Why? Well, there are a few good reasons. And the main reason is poor design. No doubt.
An ugly presentation slide will lose your audience's attention. People love beautiful
presentation design, and that's the first thing to trigger their attention.
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12. What I'm about to show you contain images that are not suitable for your eyes.
If you can't handle it, please skip it.
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13. These two images above are a classic example of an ugly presentation slide
you might have seen almost every day.
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14. I hope you're not that mean to let your audience see that kind of design.
Here’s a white space to neutralize your eyes.
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15. This is where everything gets a little bit interesting.
Because, to answer this question, we need to ask a different question.
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Why does this happen?

17. And to answer the previous question, we're going to learn from someone who
studies our brain. Allow me to introduce you to dr. John Medina. He is the writer of
Brain Rules. I refer to him a lot throughout this part, and Brain Rules is the main
reason this e-book is called Brain-Friendly Presentation. 16