Wang wei saw an advertisement about co-planting and registered online to rent land with three other families. They obtained information from the farm, discussed plans, and worked together on the rented land during weekends. An experienced farmer taught them agricultural skills, and their children enjoyed nature. After successful harvests, the families became close friends through sharing the farm experience.

2. CO—PLANTING members Zhao Yuhang Liu Wei qiang Liao Chan Huang Runhong Xia Kai

3. 4. Mood-board 情绪版 5. Story-board 故事版 Mood board story board Farm background interview concept content CO—PLANTING 1. Farm background 农场概况 2. Interview 人群采访 3. Core concept 概念确定

4. Mood board story board Farm background interview concept content CO—PLANTING Site: TIANLANDILV Farm Location: HuiShan WuXi Philosophy: Ecology, environmental protection, sustainable development Services: Farmhouse garden, sun restaurants, fishing ponds, ZhuYuan barbecue, fruit farm

5. Citizen Famer Mood board story board Farm background interview concept content CO—PLANTING interviewer Occupation : teacher Work place:Jiang Nan univercity Occupation : student School:Jiang Nan univercity Occupation : famer Work Place:Tian Lan Di Lu

6. Mood board story board Farm background interview concept content CO—PLANTING Have you tried a business model that you rent the land to city residents? Yes,of course, but the effect was not good,we failed only a few months later. How did that happen? Can you tell me some major reasons? The management of vegetables was so long and the process more complex, and other more important reason is that the city residents have to work, they can not stay on the farm every hour result from this situation. Have you tried a business model that you rent the land for city residents? Yes,of course, but the effect was not good,we failed only a few months later.

7. Mood board story board Farm background interview concept content CO—PLANTING Have you ever rented land in a farm? Yes Why did you want to rent the land? there is a lot of pressure in daily work, I would like to experience a different way of life, on the other hand, I want my child to have more contact with real nature. What do you do on the land you have rented? Plant vegetables. Now a lot of vegetables on the market had been sprayed pesticides, so it is safer to eat my own vegetables. Do you have any good suggestions for leasing land? I think the farm should provide us with a much more tunable service According to our way of life.

8. Mood board story board Farm background interview concept content CO—PLANTING They have working pressure They want to eat Healthy vegetables They are too Busy Kids education. They don’t want short-term renting Long period is too Complex to citizens ？ conclusion_ Their problems

9. 那么在现有的条件下怎么解决他们的问题呢？ ？ How can we solve their problems under this situation? Mood board story board Farm background interview concept content CO—PLANTING

10. Mood board story board Farm background interview concept content CO—PLANTING CO—Planting! communication corperation interaction together sharing enjoyment experience harvest Learning plants knowleadge having fun education We propose that:

11. Mood board story board Farm background interview concept content CO—PLANTING CO—Planting! sharing communication corperation experience Key words:

12. Mood board story board Farm background interview concept content CO—PLANTING

13. Mood board story board Farm background interview concept content CO—PLANTING Oneday,he read about co-planting on the newspaper. Then he search the internet and registered on line, He join three other persons to rent a piece of land in TIANLADILV farm together Wang wei obtain the informations on the farm site , and discuss with partner 。 They were invitated to planting in farm in weekend, and began to know each other. Experienced farmer explained to them about agricultural knowledge Together, they finish the task of farming smoothly 。 Children from enjoy nature and play together 。 After activity,they became more closer to different familys. After the activities,they became more closer to different familys. wangwei have a very happy family.but he always busy in daliy life,he want to experience planting together with family, due to some problem he never to do so, and always learn for health lifestyle.

14. Mood board story board Farm background interview concept content CO—PLANTING One day,he read about co-planting on the newspaper ， he was very interested in it . 1 wangwei have a very happy family.but he is always busy ,he wants to experience planting together with family, due to some problems he never to do so, and always learn for healthy lifestyle.

15. Mood board story board Farm background interview concept content CO—PLANTING Wang wei searched the internet about co-planting.He found many farm land leasing information from Wuxi local website and registered online. 2 register search

16. Mood board story board Farm background interview concept content CO—PLANTING He joined three other person to rent a piece of land in TIAN LAN DI LV farm . 3 rent join

17. Mood board story board Farm background interview concept content CO—PLANTING Wang wei obtained the information about date of activities and related arrangements from the farm site , and discussed how to prepare for the activity with partners. 4 prepare discuss

18. Mood board story board Farm background interview concept content CO—PLANTING His partners were invitated to plant in farm at weekend, they began to know each other . 5 meet arrive

19. Mood board story board Farm background interview concept content CO—PLANTING An experienced farmer explained to them about planting methods and organic vegetables, enrich their knowledge about sustainable agricultural knowledge. 6 enrich learn

20. Mood board story board Farm background interview concept content CO—PLANTING Wang wei planted in field with his partners, they communicated with each other and help each other complete the task of planting smoothly. 7 communicate plant corporation

21. Mood board story board Farm background interview concept content CO—PLANTING Children from different families enjoy the nature and play together, which they never experienced in the city. 8 enjoy play

22. Mood board story board Farm background interview concept content CO—PLANTING After arriving home, wang wei shared photos and experience in his farm space ， and communicated with other partners’ family .They became intimate friends. 9 share

23. Mood board story board Farm background interview concept content CO—PLANTING When the coming season of heavest , they just not only enjoy fresh vegetables ,but also gather together to share happiness of heavest. 10 happiness heavest

24. Mood board story board Farm background interview concept content CO—PLANTING They rent one piece of land informations of co-planting Registered online Take bus to the farm Send bus to the community Family 1 Family 2 Family 3 community farm planting fishing Picking fruits

25. 视频 Mood board story board Farm background interview concept content CO—PLANTING

26. Thanks