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Social Networking For Hospitals

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frank barry
frank barry

Social networking technologies can help hospitals engage and develop relationships that last.

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Social Networking for Hospitals? You bet! Web 2.0 (Why?) | Examples (Who?) | Strategy (How?) By Frank Barry Director, Professional Services Blackbaud
About me ,[object Object],[object Object],[object Object],[object Object]
What we are going to talk about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Times are Changing ,[object Object]
 
Do you have a … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 / Social Technologies A basic introduction to help answer the question: Why ?
Stop Yelling (Web 1.0) Source: http://www.slideshare.net/shantanu.adhicary/web-20-and-social-media
Source: http://gapingvoid.com/
Be Social (Web 2.0)
Source : http://bethkanter.wikispaces.com/health
Source: http://bethkanter.wikispaces.com/health
Source: http://bethkanter.wikispaces.com/health
 
Tools to Help You be Social
Source: http://steve-hilbert.com/drawings.html
Big Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://mashable.com/2009/04/17/web-in-numbers-social-media/
Hospitals and Social Networks Source: http://ebennett.org/data/ | http://ebennett.org/hsnl/
Social Networking for Hospitals A few examples to show Who is doing it.
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Children’s Hospital of LA Full Strategy
Children’s Hospital of LA Full Strategy
Sutter Eden Medical Community Outreach
Henry Ford Real Time Education
Scripps Health Customer Service
Innovis Health Crisis Communication
Mayo Clinic Employee Lead
Develop a Strategy Steps to get started. The How . 1. Objectives 2. Listen 3. Learn 4. Adapt 5. Repeat
Objectives (Answers?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get started Source: http://beth.typepad.com/beths_blog/2009/02/riffing-on-listen-learn-and-adapt-need-your-organizations-adaption-stories.html
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/iguanajo/43077421/ Listening is the art of knowing what is being said online about your organization, your staff and your field.
 
12 Listening Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Learn http://www.flickr.com/photos/telachhe/3342173731/ Learning is all about using experiments, tracking metrics and asking questions at the right time to understand what works as well as what doesn’t. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What types of things to track? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adapt ,[object Object],[object Object],[object Object],[object Object],Source: http://www.flickr.com/photos/rashdan/2833645022/ Use insights to make corrections to improve results the next time around.
Quick Example - Humane Society ,[object Object],[object Object],[object Object]
It’s a continual process that needs to be repeated for every initiative.
Successful Social Networking Takes a Change in Thinking 3 Basics
Think Differently Build relationships with influencers Source: David Wilcox, the Social Reporter
Flip the Funnel – Seth Godin
Rule of 1/3 ,[object Object],Source: http://www.flickr.com/photos/66164549@N00/1384837583/
Learning Objectives ,[object Object],[object Object],[object Object]
What Questions do you have?
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object]

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