Présentation du "design challenge" du projet Europeana Creative au Conseil Régional de Lorraine.

1. Europeana)Crea+ve)
Bringing)Cultural)Heritage)Ins+tu+ons)and))
Crea+ve)Industries)Together)
@eCrea+veEU)
Conseil)Régional)de)Lorraine,)13)novembre)2014)
Metz)

2. What is Europeana Creative?

4. Europeana Creative in a Nutshell
! A collaboration of museums, libraries, archives and
creative industry companies and hubs to showcase
the potential for the creative re-use of digital cultural
heritage content
! CIP ICT PSP Best Practice Network
! February 1, 2013 – July 31, 2015 (30 months)
! 25 partners from 14 countries
! € 5.3 million budget (80% co-funded by the EU)
! Coordinated by the Austrian National Library

5. Europeana Creative Partners
! Europeana Foundation &
content-providing cultural heritage institutions
(museums, libraries, archives)
! Creative hubs and associations
! Living labs in four countries
! Technical and multimedia experts
! Business planning specialists

7. What we want and what we do

8. Creative Re-use of Europe’s
Digital Cultural Heritage
! Europeana Creative inspires and encourages creative
industries to re-use digital objects from Europe’s cultural
heritage institutions.
! Europeana Creative facilitates collaborations between
cultural heritage institutions and creative industries
stakeholders.

9. Why?
Breaking down barriers for creative
industries to experiment with digital
cultural heritage content from
Europe’s museums, libraries and
archives and enabling cross-sector
collaboration for mutual benefit.

10. How?

11. #1 Europeana Labs & Living Labs
http://labs.europeana.eu
! Online platform to experiment with digital cultural heritage
content
! Access to re-usable images, videos, audio and text files,
APIs, technical tools and services, case studies
Europeana Open Laboratory Network
! Network of living labs and co-creation spaces

12. #2 Technical Infrastructure,
Services & Tools
! Central architecture and back-end services
(i.e., semantic web platform, content-retrieval system)
! Services and tools (i.e., pattern detection, geographic
mapping, curation tool, user-generated content services)
! APIs (i.e., extended Europeana search API)

13. #3 Legal Framework &
Business Models
Extended Europeana Licensing Framework
(Content Re-use Framework)
! Allow re-use of digital content, enable content providers
to define conditions for re-use
! Specifications for the Content Layer defined in July 2013
! Developed with Europeana Cloud
Business Models
! for project-funded services and Europeana Labs
! for developers and creative entrepreneurs
to support new products and services

14. #4 Pilot Apps & Services

15. #5 Open Innovation Challenges

16. #5 Open Innovation Challenges
! Challenge events for 5 themes (2014/2015)
! Developers and creative entrepreneurs submit concepts
and business ideas for apps and games
! Best participants pitch their prototype at a Challenge event
! 5 innovative apps or games are chosen (1 per theme)
! Incubation support pack for the winners
! First calls for ideas (natural history and education):
February – April 2014, first event April 29 in Brussels
! Second call (tourism and social media): summer 2014,
place for challenge not defined yet

17. Co-Creation Workshops &
Business Model Workshops
Social Networks Co-Creation Workshop & Business Model Workshop, Nov. 2013
Tourism Co-Creation Workshop, Nov. 2013

18. Nat. History Education Pilot Prototypes
Museum Game (left) and Memory Card Game (right)

19. History Education Pilot Prototype
History education eLearning tools for Historiana website: Search and Select Tool (left)
and Analysis of Visual Sources Tool (right)

26. @VanGoYourself)

27. Tired&of&just&looking&at&pain3ngs?&

28. Recreate&pain3ngs&&
with&your&friends&…&

32. Recreate artworks
with your friends
for Museums at Night
Learn more

36. Positive feedback…
• Tourism: great service because it provides a
“good time” to the visitor = will remember positively
the destination
• Tourism: easy to integrate in existing marketing
schemes
• Museums: great service because it provides a
surprisingly deep way to engage with art
• Museums: reaches out to new audiences!
• User/visitor: we love it, because it is fun!

37. Design Pilot
hHp://europeana.eu/'

38. Design Pilot in the DoW
• “connects'the'cultural'heritage'offered'by'Europeana'
to'open'design'communi<es'of'craD'and'media'
designers'who'wish'to'use'cultural'heritage'objects'as'
sources'for'new,'deriva<ve'designs,'such'as'
embroidery,'tex<le'paHerns,'3D'printed'objects,'media'
art,'etc.,'and'are'also'interested'in'sharing'their'
designs'back'to'the'community'in'reusable'forms”.'
'
• “Develops'a'new'advanced'search'mechanism'to'
support'various'types'of'visual'search'among'its'visual'
contents'(e.g.'color,'shape,'etc.)”'

39. Our aims in Europeana Creative
• S"mulate'innova<ve'reVuse'of'cultural'heritage'made'
accessible'via'Europeana.''
• Bring.digital.culture.into.life.in'a'form'of'new'designs'
and'art'ar<facts.''
• Connect'the'cultural'heritage'offered'by'Europeana'to'
art.and.design.communi"es.'
• Build'on'the'contemporary'doVitVyourself'(DIY)'and'
maker’s'culture,'and'create'examples.and.experiments.
to's<mulate'new'appropria<ons'and'innova<ons'
• Deploy'prac<ceVorientated'and'par"cipatory.approach,'
and'organizes'workshops'and'handsVonVsessions''

40. The Design Pilot has four main strands
of activities:
" 1. Design prototype that offers an online tool to search and
explore content in Europeana through colours, patterns and
forms instead of more traditional text based search provided
by the current Europeana portal.
" 2. Design experiments and examples that aim to stimulate
and inspire professional designers, artists and practitioners
– and creative industries in general – to creatively re-use of
Europeana content.

41. The Design Pilot has four main strands
of activities:
" 3. Facilitation of digital fabrication and hands on workshops
under the theme “Redesign your culture” where practitioners
and designers can explore the open digital cultural heritage
accessible via Europeana, and create together new designs
and artefacts.
" 4. Organizing an Open Culture event and exhibition that is
organized in collaboration with The National Gallery of
Denmark (SMK).

42. Co9crea"on.workshop.

43. Introduction to the
Design Pilot Prototype
Culture Cam

44. Starting point:
How to access and reuse
Europeana content in a fun an
playful way?

45. Culture Cam – twofold concept:
a. A digital similarity search tool
b. An interactive installation

46. The Culture Cam tool

47. Idea!
How to create a design tool for
intuitive use? A tool different from
other word search based tools? A
tool that makes it easy and intuitive
for designers and artists to browse
and explore the Europeana archive?

48. Concept!
Development of a word
search free tool based on
your webcam.

59. Benefits/aims of Culture Cam tool:
" Simple and easy to use
" Tactile and intuitive
" Word search free
" Playful by the use of webcam
" Easy acces to Europeana archive
" inspirational “unexpected” search results
" invites to look closer into Europeana content

61. Culture Cam:
[demo, optimized to Firefox only]
spildaftid.dk/designpilot/culturecam_beta
[future URL: culturecam.eu]
Mobile version:
[work in progress demo]
http://188.120.69.78/sat/ccmobile

62. The Culture Cam installation

63. Idea!
Could we somehow bring Culture
Cam to the people? Remove
Europeana from the digital
platform into a tactile, emotional
and immersive space?

64. Concept!
Development of an interactive
installation – an exhibition
version of the Culture Cam tool
– inviting people to browse and
explore Europeana content in a
spatial, experience-based way

69. Benefits/aim of the Culture Cam installation:
" meets the user with an experience-based (fun,
fascinating, intriguing) version of the Europeana
archive
" demonstrates how to reuse and work creatively
with european cultural heritage
" creates attention to and promotes Culture Cam,
the digital tool
" promotes in overall Europeana in an unusual
way

70. Future work

71. DESIGN CHALLENGE
We'challenge'crea<ve'minds'and'makers'to'rethink'
and'redesign'our'common'culture,'and'produce'
innova<ve'and'novel'interpreta<ons'that'make'use'
of'digital'cultural'content'and'data'accessible'
through'the'Europeana'plamorm'(europeana.eu)'
and'Europeana'Labs.'
''
More'informa<on:'
hHp://ecrea<vechallenges2014.istart.org/'

73. How? Who?
When?
(FAQ)

74. I
Deadline: 15th January, 2015 at 20h00 CET
Who: The Europeana Creative Design Challenge is open to any
private, public or non-profit organisation within the EU or EFTA.
For a successful application you need to be a legal person
registered in one of the 28 EU member states or EFTA member
states. Your application must be written and submitted in
English.
How: Register and submit on the iStart Platform:
http://ecreativedesign2015.istart.org/

75. What should I create?
A wide range of works for the Challenge, and appreciate
contemporary and creative approaches to the digital cultural
heritage materials, including but not limited to results of digital
fabrication, media art, design objects, web/mobile applications and
services, but also:
• Make a fabric print using pictures from a museum
• Create an installation using audiovisual media from archives
• Program a piece that generates algorithmic music from old
sound recordings
• 3D print contemporary designs based on old objects
• Design an app that remixes old paintings

82. Where can I find the content?

83. Important note:
Please keep in mind that the submitted works must re-use
materials that are sourced through Europeana.
Please also check the license of the content, making sure that
re-use for your project context is allowed.

84. ... Ah, yeah... The PRICE!
 Business Support
 Technical Support
 Marketing and Promotion
 Access to Finance
 Additional Specialized Topics

85. Good luck!
www.europeanacreative.eu
@eCreativeEU
EuropeanaCreative@onb.ac.at

86. Thank)you)
frank.thinnes@culture.lu)
@FrankThinnes)
MERCI!&
Frank&Thinnes&
frank.thinnes@culture.lu&
@frankthinnes&