SlideShare ist ein Scribd-Unternehmen logo
1 von 32
O
An introduction to Outreachr.com 
Ĵ ķ ĸ
The Team 
Based in London Bridge 
• Web Analytics 
• Competitor Analytics 
• SEO Support 
• Pay Per Click 
• Social Media 
• Affordable PR 
• Content Creation 
• Data Mining 
• Email Marketing
Leading brands 
trust us to 
deliver their 
marketing
Today 
Ĵ ķ ĸ
• Using social media to boost ratings 
and brand awareness 
• Using effective ways to 
collect audience data for 
secondary exploitation 
• Case study on results from successful 
social media campaigns
86% of marketers said that social media is important to their business. 
64% of marketers saw lead generation benefits when spending just one hour a 
day on social media. 
75% of marketers say traffic increase is one of the major benefits of social media. 
65% of marketers using social media for over 3 years reported an increase in 
sales over that period. 
89% of all businesses with a dedicated social media platform reported an 
increase in their market exposure. 
Source: 2013 Social Media Marketing Industry Report
Using social media to boost ratings and 
brand awareness
We’ve developed a tool 
that gives you access to 
MILLIONS 
of bloggers around the world 
Database size: 
10,000,000
Outreachr, like Google, 
crawls thousands of 
webpages everyday. 
The more pages we crawl, 
the more websites we add 
to our database. 
It is hard to stay 
away from SPAM! 
Especially in the 
62% of Netherlands. 
internet 
traffic is 
SPAM
Tip: Quality, 
not quantity! 
Better brand 
visibility in Google? 
You need links from 
other sites!
More 
Followers? 
You need to 
engage with 
influencers!
We build 
Outreachr 
to do both 
Think about 
your target 
audience and 
search for it
Building a 
32 campaign 
countries 
Identify 
audiences 
with tags
Quick 
Search
Engage 
with them! 
Brand 
Ambassador 
Recruiting 
Follow 
Retweet 
Email 
Like!
You can pay Facebook and Twitter to promote your message. 
Both platforms will allow you to target specific audiences, 
demographics and countries. 
• On Facebook, using sponsored stories will increase your 
organic outreach, triggering viral content. 
• On Twitter, more people will engage/retweet your story 
with the more visibility you will receive. 
You could use 
paid to launch 
campaigns
• Build a loyal fan base which will generate 
word of mouth for you and your content. 
• Kick start your organic growth with 
paid social media reach. 
• Build valuable communities that are 
dedicated to your content and will become 
recurrent viewers. 
• Reward and engage your viewers regularly 
to increase retention and viewership. 
Remember! 
Social is a 
long term 
investment
How to use effective ways to collect 
audience data for secondary exploitation
# Use Google
www.twitter.com/jumparoundsheff 
http://www.twitter.com/FrigeTV 
http://www.twitter.com/AP 
# Example
http://simplymeasured.com/free-social-media-tools/ 
# Use (free) 
tools!
https://www.socialoomph.com/ 
# Use (free) 
tools!
http://www.outreachr.com/ 
# Use (our) 
tools!
http://www.meetup.com/ 
# Network 
130 FB friends 
120 T followers
Case study on results from successful 
social media campaigns
Italian publisher wanted to launch a cake baking magazine in the UK. 
We identified influencers in the right niche (cooking) and sent them 
some freebies/previews. 
Result: 
• We grew the audience from 25,000 to 150,000 in 3 months. 
• We had over 50,000 subscriptions from social media. 
# Cake 
decorating
# Ice Bucket 
Challenge 
In August ‘14, 
ALS received 
$31.5M vs 
$1.9M last year
# Ice Bucket 
Challenge
1. Your Friends Do The Bidding 
The ALS Association isn't challenging you to film yourself dumping cold water 
on your head, it’s your friends. They’re the ones who get you involved, and 
they’re the ones who are going to watch your video. 
2. It’s Attached to a Cause 
While ALS is a devastating disease and supporting ALS is a worthy cause, 
the social media call to action has created a stronger personal connection. 
3. It Has a Deadline 
The 24-hour deadline is the most ingenious component of the Ice Bucket 
Challenge campaign. Every social media and digital marketer understands 
that urgency is a key component for any call-to-action. 
4. It’s Silly 
The ALS Ice Bucket Challenge videos are simply fun to watch. The challenge 
made a very serious disease mainstream with funny videos. 
5. A Lot of Luck 
The ALS Ice Bucket Challenge did everything right. Cloning this idea won’t 
work now, it has been done. Learning the mechanics could inspire a different 
viral campaign. 
# Ice Bucket 
Challenge
Discount code: PACT 
Ĵ ķ ĸ
Get in touch 
For a custom / case studies quote 
Frank Vitetta 
@frankseo 
frank@outreachr.com 
020 7097 8906

Weitere ähnliche Inhalte

Was ist angesagt?

People Magazine
People MagazinePeople Magazine
People Magazinewieberst
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagementtracx
 
Smo Services Mumbai -The Brand Saloon
Smo Services Mumbai -The Brand SaloonSmo Services Mumbai -The Brand Saloon
Smo Services Mumbai -The Brand Saloontbsservices123
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
 
Four Essential Elements for Employee Advocacy
Four Essential Elements for Employee AdvocacyFour Essential Elements for Employee Advocacy
Four Essential Elements for Employee AdvocacyInfluitive
 
Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...CharityComms
 
How to Empower Your Digital "SuperFans" to Drive Offline Engagement
How to Empower Your Digital "SuperFans" to Drive Offline EngagementHow to Empower Your Digital "SuperFans" to Drive Offline Engagement
How to Empower Your Digital "SuperFans" to Drive Offline EngagementOur Social Times
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?tracx
 
What you're missing in social media measurement, presented by Nichole Kelly
What you're missing in social media measurement, presented by Nichole KellyWhat you're missing in social media measurement, presented by Nichole Kelly
What you're missing in social media measurement, presented by Nichole KellySocialMedia.org
 
Social Media in South Africa
Social Media in South AfricaSocial Media in South Africa
Social Media in South Africagueste12968
 
March of Dimes Social Media Strategy
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media StrategyDevan Kocarek
 
What the Man of Steel Can Teach You About Mobile
What the Man of Steel Can Teach You About MobileWhat the Man of Steel Can Teach You About Mobile
What the Man of Steel Can Teach You About MobileBlackbaud
 
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016Empathy vs sympathy. Integrated campaigns conference, 25 February 2016
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016CharityComms
 
Social Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 ReviewSocial Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 ReviewNewsWhip
 
Amazing Grass Proposal 5.0
Amazing Grass Proposal 5.0Amazing Grass Proposal 5.0
Amazing Grass Proposal 5.0Adam Pica
 
Delivering Un-carrier results in social support, presented by Michelle Mattson
Delivering Un-carrier results in social support, presented by Michelle MattsonDelivering Un-carrier results in social support, presented by Michelle Mattson
Delivering Un-carrier results in social support, presented by Michelle MattsonSocialMedia.org
 
Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...Klaxon
 
5 Ways Travel Brands Can Maximize the Power of UGC in 2017
5 Ways Travel Brands Can Maximize the Power of UGC in 20175 Ways Travel Brands Can Maximize the Power of UGC in 2017
5 Ways Travel Brands Can Maximize the Power of UGC in 2017Stackla
 
Multichannel Fundraising Workshop - Care2, Big Duck, NWF
Multichannel Fundraising Workshop - Care2, Big Duck, NWFMultichannel Fundraising Workshop - Care2, Big Duck, NWF
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
 

Was ist angesagt? (20)

People Magazine
People MagazinePeople Magazine
People Magazine
 
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and EngagementHow Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
How Nonprofits Can Leverage Social To Drive Donations, Awareness and Engagement
 
CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11CoTweet at #RLTM NY 11
CoTweet at #RLTM NY 11
 
Smo Services Mumbai -The Brand Saloon
Smo Services Mumbai -The Brand SaloonSmo Services Mumbai -The Brand Saloon
Smo Services Mumbai -The Brand Saloon
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
 
Four Essential Elements for Employee Advocacy
Four Essential Elements for Employee AdvocacyFour Essential Elements for Employee Advocacy
Four Essential Elements for Employee Advocacy
 
Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...
 
How to Empower Your Digital "SuperFans" to Drive Offline Engagement
How to Empower Your Digital "SuperFans" to Drive Offline EngagementHow to Empower Your Digital "SuperFans" to Drive Offline Engagement
How to Empower Your Digital "SuperFans" to Drive Offline Engagement
 
Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?Social's Crystal Ball: Where Are We Headed?
Social's Crystal Ball: Where Are We Headed?
 
What you're missing in social media measurement, presented by Nichole Kelly
What you're missing in social media measurement, presented by Nichole KellyWhat you're missing in social media measurement, presented by Nichole Kelly
What you're missing in social media measurement, presented by Nichole Kelly
 
Social Media in South Africa
Social Media in South AfricaSocial Media in South Africa
Social Media in South Africa
 
March of Dimes Social Media Strategy
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media Strategy
 
What the Man of Steel Can Teach You About Mobile
What the Man of Steel Can Teach You About MobileWhat the Man of Steel Can Teach You About Mobile
What the Man of Steel Can Teach You About Mobile
 
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016Empathy vs sympathy. Integrated campaigns conference, 25 February 2016
Empathy vs sympathy. Integrated campaigns conference, 25 February 2016
 
Social Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 ReviewSocial Media and Publishers: NewsWhip's 2016 Review
Social Media and Publishers: NewsWhip's 2016 Review
 
Amazing Grass Proposal 5.0
Amazing Grass Proposal 5.0Amazing Grass Proposal 5.0
Amazing Grass Proposal 5.0
 
Delivering Un-carrier results in social support, presented by Michelle Mattson
Delivering Un-carrier results in social support, presented by Michelle MattsonDelivering Un-carrier results in social support, presented by Michelle Mattson
Delivering Un-carrier results in social support, presented by Michelle Mattson
 
Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...Engaging your audience; building long term relationships with brand advocates...
Engaging your audience; building long term relationships with brand advocates...
 
5 Ways Travel Brands Can Maximize the Power of UGC in 2017
5 Ways Travel Brands Can Maximize the Power of UGC in 20175 Ways Travel Brands Can Maximize the Power of UGC in 2017
5 Ways Travel Brands Can Maximize the Power of UGC in 2017
 
Multichannel Fundraising Workshop - Care2, Big Duck, NWF
Multichannel Fundraising Workshop - Care2, Big Duck, NWFMultichannel Fundraising Workshop - Care2, Big Duck, NWF
Multichannel Fundraising Workshop - Care2, Big Duck, NWF
 

Andere mochten auch

Densie Cochran Quebec Project French 1
Densie Cochran Quebec Project French 1Densie Cochran Quebec Project French 1
Densie Cochran Quebec Project French 1DeniseF1
 
Catálogo bodegas Elfesu
Catálogo bodegas Elfesu Catálogo bodegas Elfesu
Catálogo bodegas Elfesu Elfesu Bodegas
 
Datamining the Australian web graph by Frank Vitetta
Datamining the Australian web graph by Frank VitettaDatamining the Australian web graph by Frank Vitetta
Datamining the Australian web graph by Frank Vitettaoutreachr.com
 
Zend\EventManager, Zend\Serializer and Zend\Cache
Zend\EventManager, Zend\Serializer and Zend\CacheZend\EventManager, Zend\Serializer and Zend\Cache
Zend\EventManager, Zend\Serializer and Zend\CacheMarc
 
Slonerider Night Sessions
Slonerider Night SessionsSlonerider Night Sessions
Slonerider Night SessionsMikko Salonen
 
Modern Management - Coffee products
Modern Management - Coffee productsModern Management - Coffee products
Modern Management - Coffee productsPhạm Hằng
 
French holidays and celebrations project 3 d
French holidays and celebrations project 3 dFrench holidays and celebrations project 3 d
French holidays and celebrations project 3 dDeniseF1
 
Haiti cuisine
Haiti cuisineHaiti cuisine
Haiti cuisineDeniseF1
 
Role of co-operative in agribusiness
Role of co-operative in agribusinessRole of co-operative in agribusiness
Role of co-operative in agribusinessPatel Divyesh
 
How to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That InspireHow to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That Inspirelisasargent
 
Water level controller
Water level controllerWater level controller
Water level controllerAmadi Uchenna
 

Andere mochten auch (20)

2007 friends
2007 friends2007 friends
2007 friends
 
Best aviation photography ever done
Best aviation photography ever doneBest aviation photography ever done
Best aviation photography ever done
 
Densie Cochran Quebec Project French 1
Densie Cochran Quebec Project French 1Densie Cochran Quebec Project French 1
Densie Cochran Quebec Project French 1
 
Best aviation photography ever done
Best aviation photography ever doneBest aviation photography ever done
Best aviation photography ever done
 
Catálogo bodegas Elfesu
Catálogo bodegas Elfesu Catálogo bodegas Elfesu
Catálogo bodegas Elfesu
 
Best aviation photography ever done
Best aviation photography ever doneBest aviation photography ever done
Best aviation photography ever done
 
Datamining the Australian web graph by Frank Vitetta
Datamining the Australian web graph by Frank VitettaDatamining the Australian web graph by Frank Vitetta
Datamining the Australian web graph by Frank Vitetta
 
Zend\EventManager, Zend\Serializer and Zend\Cache
Zend\EventManager, Zend\Serializer and Zend\CacheZend\EventManager, Zend\Serializer and Zend\Cache
Zend\EventManager, Zend\Serializer and Zend\Cache
 
The story of cake
The story of cakeThe story of cake
The story of cake
 
The story of cake
The story of cakeThe story of cake
The story of cake
 
Slonerider Night Sessions
Slonerider Night SessionsSlonerider Night Sessions
Slonerider Night Sessions
 
Modern Management - Coffee products
Modern Management - Coffee productsModern Management - Coffee products
Modern Management - Coffee products
 
French holidays and celebrations project 3 d
French holidays and celebrations project 3 dFrench holidays and celebrations project 3 d
French holidays and celebrations project 3 d
 
Haiti cuisine
Haiti cuisineHaiti cuisine
Haiti cuisine
 
Cake story
Cake storyCake story
Cake story
 
Layout10
Layout10Layout10
Layout10
 
Role of co-operative in agribusiness
Role of co-operative in agribusinessRole of co-operative in agribusiness
Role of co-operative in agribusiness
 
Cake
CakeCake
Cake
 
How to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That InspireHow to Write Thank-You Emails That Inspire
How to Write Thank-You Emails That Inspire
 
Water level controller
Water level controllerWater level controller
Water level controller
 

Ähnlich wie PACT presentation from Frank Vitetta - Outreachr.com

Social Media Strategies for Publishers
Social Media Strategies for Publishers Social Media Strategies for Publishers
Social Media Strategies for Publishers Kate Volman
 
Webinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingWebinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingCharity Dynamics
 
UWPC Social Media Strategy
UWPC Social Media StrategyUWPC Social Media Strategy
UWPC Social Media StrategyYen Le
 
Project part 5 Team #2
Project part 5 Team #2Project part 5 Team #2
Project part 5 Team #2Nhan D. Hoang
 
PRJ part 5_ team#2
PRJ part 5_ team#2PRJ part 5_ team#2
PRJ part 5_ team#2Yong Wu
 
A succesful Crowdfunding campaign in 9 steps
A succesful Crowdfunding campaign in 9 stepsA succesful Crowdfunding campaign in 9 steps
A succesful Crowdfunding campaign in 9 stepsVibeke Helder
 
Social Media Success: Inspire Your Audience, Build Your Business
Social Media Success: Inspire Your Audience, Build Your BusinessSocial Media Success: Inspire Your Audience, Build Your Business
Social Media Success: Inspire Your Audience, Build Your BusinessKate Volman
 
Shake Shack Inc. Social Media Strategy - Andrea Rodriguez
Shake Shack Inc. Social Media Strategy -  Andrea RodriguezShake Shack Inc. Social Media Strategy -  Andrea Rodriguez
Shake Shack Inc. Social Media Strategy - Andrea Rodriguezandre2403r
 
The Gift that Keeps on Giving: Extending Your Holiday Campaign into the New Year
The Gift that Keeps on Giving: Extending Your Holiday Campaign into the New YearThe Gift that Keeps on Giving: Extending Your Holiday Campaign into the New Year
The Gift that Keeps on Giving: Extending Your Holiday Campaign into the New YearShoutlet, a Spredfast Company
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsDori Albora
 
Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1  Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1 Level Up Webinar Series
 
Japan GlobalGiving Partner Workshop 2018
Japan GlobalGiving Partner Workshop 2018Japan GlobalGiving Partner Workshop 2018
Japan GlobalGiving Partner Workshop 2018GlobalGiving
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media StrategySabrina Lopez
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
 
Global giving workshop sept 2017
Global giving workshop sept 2017Global giving workshop sept 2017
Global giving workshop sept 2017GlobalGiving
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellRich Benjamin
 
Engagement Presentation copy
Engagement Presentation copyEngagement Presentation copy
Engagement Presentation copyPatricia EL
 

Ähnlich wie PACT presentation from Frank Vitetta - Outreachr.com (20)

Social Media Strategies for Publishers
Social Media Strategies for Publishers Social Media Strategies for Publishers
Social Media Strategies for Publishers
 
Webinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year FundraisingWebinar: Trends in End of Year Fundraising
Webinar: Trends in End of Year Fundraising
 
UWPC Social Media Strategy
UWPC Social Media StrategyUWPC Social Media Strategy
UWPC Social Media Strategy
 
Project part 5 Team #2
Project part 5 Team #2Project part 5 Team #2
Project part 5 Team #2
 
PRJ part 5_ team#2
PRJ part 5_ team#2PRJ part 5_ team#2
PRJ part 5_ team#2
 
A succesful Crowdfunding campaign in 9 steps
A succesful Crowdfunding campaign in 9 stepsA succesful Crowdfunding campaign in 9 steps
A succesful Crowdfunding campaign in 9 steps
 
Social Media Success: Inspire Your Audience, Build Your Business
Social Media Success: Inspire Your Audience, Build Your BusinessSocial Media Success: Inspire Your Audience, Build Your Business
Social Media Success: Inspire Your Audience, Build Your Business
 
Best practices for 2019 Year-End Fundraising
Best practices for 2019 Year-End Fundraising Best practices for 2019 Year-End Fundraising
Best practices for 2019 Year-End Fundraising
 
Shake Shack Inc. Social Media Strategy - Andrea Rodriguez
Shake Shack Inc. Social Media Strategy -  Andrea RodriguezShake Shack Inc. Social Media Strategy -  Andrea Rodriguez
Shake Shack Inc. Social Media Strategy - Andrea Rodriguez
 
The Gift that Keeps on Giving: Extending Your Holiday Campaign into the New Year
The Gift that Keeps on Giving: Extending Your Holiday Campaign into the New YearThe Gift that Keeps on Giving: Extending Your Holiday Campaign into the New Year
The Gift that Keeps on Giving: Extending Your Holiday Campaign into the New Year
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1  Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1
 
Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan Best Practices to Build a Multichannel Campaign Plan
Best Practices to Build a Multichannel Campaign Plan
 
Japan GlobalGiving Partner Workshop 2018
Japan GlobalGiving Partner Workshop 2018Japan GlobalGiving Partner Workshop 2018
Japan GlobalGiving Partner Workshop 2018
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media Strategy
 
Social Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audienceSocial Media: Tailoring your strategy to a targeted digital audience
Social Media: Tailoring your strategy to a targeted digital audience
 
Global giving workshop sept 2017
Global giving workshop sept 2017Global giving workshop sept 2017
Global giving workshop sept 2017
 
Social Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does SellSocial Media it's not Sex but it Sure Does Sell
Social Media it's not Sex but it Sure Does Sell
 
Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!Social Network Marketing, Be in to be In!
Social Network Marketing, Be in to be In!
 
Engagement Presentation copy
Engagement Presentation copyEngagement Presentation copy
Engagement Presentation copy
 

Kürzlich hochgeladen

Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 

Kürzlich hochgeladen (20)

Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 

PACT presentation from Frank Vitetta - Outreachr.com

  • 1. O
  • 2. An introduction to Outreachr.com Ĵ ķ ĸ
  • 3. The Team Based in London Bridge • Web Analytics • Competitor Analytics • SEO Support • Pay Per Click • Social Media • Affordable PR • Content Creation • Data Mining • Email Marketing
  • 4. Leading brands trust us to deliver their marketing
  • 6. • Using social media to boost ratings and brand awareness • Using effective ways to collect audience data for secondary exploitation • Case study on results from successful social media campaigns
  • 7. 86% of marketers said that social media is important to their business. 64% of marketers saw lead generation benefits when spending just one hour a day on social media. 75% of marketers say traffic increase is one of the major benefits of social media. 65% of marketers using social media for over 3 years reported an increase in sales over that period. 89% of all businesses with a dedicated social media platform reported an increase in their market exposure. Source: 2013 Social Media Marketing Industry Report
  • 8. Using social media to boost ratings and brand awareness
  • 9. We’ve developed a tool that gives you access to MILLIONS of bloggers around the world Database size: 10,000,000
  • 10. Outreachr, like Google, crawls thousands of webpages everyday. The more pages we crawl, the more websites we add to our database. It is hard to stay away from SPAM! Especially in the 62% of Netherlands. internet traffic is SPAM
  • 11. Tip: Quality, not quantity! Better brand visibility in Google? You need links from other sites!
  • 12. More Followers? You need to engage with influencers!
  • 13. We build Outreachr to do both Think about your target audience and search for it
  • 14. Building a 32 campaign countries Identify audiences with tags
  • 16. Engage with them! Brand Ambassador Recruiting Follow Retweet Email Like!
  • 17. You can pay Facebook and Twitter to promote your message. Both platforms will allow you to target specific audiences, demographics and countries. • On Facebook, using sponsored stories will increase your organic outreach, triggering viral content. • On Twitter, more people will engage/retweet your story with the more visibility you will receive. You could use paid to launch campaigns
  • 18. • Build a loyal fan base which will generate word of mouth for you and your content. • Kick start your organic growth with paid social media reach. • Build valuable communities that are dedicated to your content and will become recurrent viewers. • Reward and engage your viewers regularly to increase retention and viewership. Remember! Social is a long term investment
  • 19. How to use effective ways to collect audience data for secondary exploitation
  • 25. http://www.meetup.com/ # Network 130 FB friends 120 T followers
  • 26. Case study on results from successful social media campaigns
  • 27. Italian publisher wanted to launch a cake baking magazine in the UK. We identified influencers in the right niche (cooking) and sent them some freebies/previews. Result: • We grew the audience from 25,000 to 150,000 in 3 months. • We had over 50,000 subscriptions from social media. # Cake decorating
  • 28. # Ice Bucket Challenge In August ‘14, ALS received $31.5M vs $1.9M last year
  • 29. # Ice Bucket Challenge
  • 30. 1. Your Friends Do The Bidding The ALS Association isn't challenging you to film yourself dumping cold water on your head, it’s your friends. They’re the ones who get you involved, and they’re the ones who are going to watch your video. 2. It’s Attached to a Cause While ALS is a devastating disease and supporting ALS is a worthy cause, the social media call to action has created a stronger personal connection. 3. It Has a Deadline The 24-hour deadline is the most ingenious component of the Ice Bucket Challenge campaign. Every social media and digital marketer understands that urgency is a key component for any call-to-action. 4. It’s Silly The ALS Ice Bucket Challenge videos are simply fun to watch. The challenge made a very serious disease mainstream with funny videos. 5. A Lot of Luck The ALS Ice Bucket Challenge did everything right. Cloning this idea won’t work now, it has been done. Learning the mechanics could inspire a different viral campaign. # Ice Bucket Challenge
  • 32. Get in touch For a custom / case studies quote Frank Vitetta @frankseo frank@outreachr.com 020 7097 8906

Hinweis der Redaktion

  1. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  2. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  3. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  4. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  5. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  6. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  7. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  8. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  9. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  10. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  11. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  12. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  13. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  14. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  15. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  16. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  17. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  18. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  19. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  20. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  21. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  22. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  23. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  24. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  25. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  26. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  27. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  28. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back
  29. When add image, you must sent it to back! Right Click on Image -> Send to Back -> Send Back