This document discusses the power of words and effective communication. It notes that words can positively or negatively impact people in work, home, and business settings. As a marketer or salesperson, it is important to identify when an audience may not be understanding a message and to repackage the message to make it more effectively heard. The document provides numerous examples of using positive language to describe products, services, and situations rather than negative language. It emphasizes choosing words carefully to avoid raising stress and conveying messages in a positive, appealing way.
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It's not what you say
1. What do I Say?
Part 1
Blow Your Horn Publication
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For those of us whom are fortunate
enough to have a better half or a
significant other we understand that
the art of communicating can at times
be strangled when the spoken word is
misinterpreted or misconstrued.
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Some deem that old
old school-yard taunt:
"Sticks and stones can break
my bones, but words can
never hurt me.“
They're erroneous
Words can impair you in the workplace,
home place, bazaar & business place.
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WORDS HAVE POWER
THE CORRECT WORDS WIN
THE DEAL FOR YOU
$400 Million
THE INCORRECT WORD WILL
LOSE THE DEAL FOR THE
ENTIRE COMPANY
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Through-out my years of selling, the
same problem has occurred with
prospects and customers. A prospect
or customer will make an incorrect
statement regarding your products or
services. Several things can cause this
to happen, of which we will discuss
later.
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it is our job to identify
the situation and
repackage our message
so that it can be
effective.
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As a marketer/salesperson, you must develop
tools to determine if the audience is “hearing”
what you are saying. These tools feed you data
that you evaluate to determine if your message is
being “heard”. Every day you must look at the xxx
dashboard to view how far you have kicked the
can. By examining the data, you are quickly able
to change directions if necessary and tune in to
what message will be heard by the desired
audience.
10. APPEALING
• Special
• Delightful
• Wonderful
• Enchanting
• Magical
• Pleasing
• Fresh
• Zesty
• Inviting
• Yummy
• Engaging
• Sparkling
• Irresistible
• Marvelous
• Charming
• Bewitching
• Winning
• Hearty
• Winsome
• Fetching
• Luscious
• Memorable
• Unforgettable
• You’ll never forget…
• Never to be forgotten
• You’ll love…
• You’ll enjoy…
• Experience the wonder of …
• Brightens your…
• Just the right touch of …
• A winning combination of …
• A gem
• A joy
• Pure enjoyment
• An unexpected pleasure
• Lovable
• Cheery
• Colorful
• Sunny
• Moving
• Satisfying
• vibrant
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11. AUTHENTIC
• True
• Actual
• Real
• Genuine
• The genuine article
• The original
• Original formula
• Original recipe
• From an old family recipe
• The way___ used to make it
• The first
• Honest
• Honest-to-goodness
• Legitimate
• Valid
• Convincing
• Certified
• Backed by…
• Proven
• Time proven
• Tested
• Time-tested
• Real-life
• True-life
• True-to-life
• Not a reproduction
• An exact replica
• Meticulously reproduced
• Indistinguishable from the original
• Faithful to …
• Faithful in every detail
• Unadulterated
• Inimitable
• Unmistakable
• The one and only
• The ____of record
• We created…..
• We invented….
• We pioneered…..
• We originated…..
• We ‘re the originators of …..
• We’re the one who…..
• We were the first to…..
• We were there at the beginning.
• We started it all.
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It is so easy to say something the wrong way
or in a negative
fashion. This can actually raise the stress
level of the person
you are saying it too.
Choose your words carefully.
13. • Instead of cheaper say less expensive
• Instead of worthless say less value
• Instead of let me tell you say based on my experiences
• Instead of beginner's guide say basic steps
• Instead of less dangerous say safer
• Instead of it's in great condition say it's been well cared for
• Instead of the latest thing say breakthrough idea
• Instead of contract say agreement
• Instead of mixed colors say blended colors
• Instead of I can't tell you say those are guarded secrets
• Instead of small piece say bite sized
• Instead of loud fashion say it's a bold look
• Instead of have lots of say have dozens of or hundreds of
• Instead of fix say fine tune
• Instead of I think say I'm a firm believer in
• Instead of knows all about it say had first hand experience
• Instead of best say first class
• Instead of painless say pain-free
• Instead of original say first of its kind
• Instead of your offer is too low say this is a bold offer
• Instead of make some time say free up my schedule
• Instead of broke say frugal times
• Instead of to the floor say it's full length
• Instead of rug mats say carpet mats
• Instead of not difficult say it's easy
• Instead of won't work right say function less
• Instead of fully covered say fully insured
• Instead of listen to me say take my advice
• Instead of I'm sorry say I apologize
• Instead of what we sell say what we offer
• Instead of can I get your signature say can I get your o.k.
• Instead of down payment say initial investment
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At the end of the day, it isn’t about
us, it is about the consumer. It is
about how to reach them, where
they are and move them to where
we want them to be.
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A BODY IN MOTION
STAYS IN MOTION
A BODY AT REST
STAYS AT REST