retail mix and market segment reserch on Odyssey

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HISTORY OF THE COMPANY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RETAIL FORMAT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADDITIONAL INFORMATION ,[object Object],[object Object],[object Object],[object Object]

MARKET SEGMENT ,[object Object],The primary markets are the areas near the mall and the secondary market is far from malls but engage in their market radius. We estimated that Cainta has the highest percentage of market or possible customer because it is near in Robinson and their only competitor in that place is the Sta. Lucia. Even though, Robinson is place at Pasig City, we rank the area in second place because Pasig City is a very large area with several malls, so it means that they have a lot of competitor. The third one in the primary market is the Marikina because it is also near the Robinson compare from the secondary market. 100% TOTAL 5% 115, 167 MONTALBAN 5% 135, 603 SAN MATEO 10% 470,866 ANTIPOLO SECONDARY MARKET 20% 479,394 MARIKINA 25% 505,058 PASIG 35% 242, 511 CAINTA PRIMARY MARKET ESTIMATED MARKET/ CUSTOMER (%) TOTAL POPULATION AREAS

BASES FOR MARKET SEGMENT ,[object Object],[object Object],PASIG 65,72.55 43,817 15% OLDIES(40 – 50 YEARS OLD) 44,191 176,764 25% ADULT (20 – 40 YEARS OLD) 26,077 52,154 50% YOUTH (13 – 19 YEARS OLD) 10,316.6 103,166 10% KIDS (5–12 YEARS OLD) TARGET MARKET TOTAL POPULATION PERCENTAGE AGE 8,199.3 54,662 15% OLDIES(40 – 50 YEARS OLD) 47,459.5 189,838 25% ADULT (20 – 40 YEARS OLD) 24,377 48,746 50% YOUTH (13 – 19 YEARS OLD) 9,755.1 91,951 10% KIDS (5–12 YEARS OLD) TARGET MARKET TOTAL POPULATION PERCENTAGE AGE

[object Object],[object Object],[object Object],100% TOTAL 109215 218430 50% FEMALE 89832.5 179665 50% MALE TARGET MARKET TOTAL POPULATION PERCENTAGE GENDER 100% TOTAL 100623.5 201247 50% FEMALE 9499.5 189983 50% MALE TARGET MARKET TOTAL POPULATION PERCENTAGE GENDER

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BUYING DECISION PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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RETAIL MARKET STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATION ,[object Object],[object Object]

retail mix and market segment reserch on Odyssey

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