Frank Jermusek explains the benefits of hashtags in the commercial real estate world.

1. HOW HASHTAGS CAN
HELP COMMERCIAL REAL
ESTATE PROFESSIONALS
created by
FRANK JERMUSEK

2. HASHTAG?
SO WHAT IS A

3. Twitter was the first platform to
popularize the idea of “hashtags.”
They define it by saying, “The # symbol,
called a hashtag, is used to mark
keywords or topics in a Tweet. It was
created organically by Twitter users as
a way to categorize messages.”
For example: In a post about real estate, you would put
a hashtag before whatever you were looking for:
#realestatebroker, #commercialrealestate, or
#firsttimebuyer

4. When you use a hashtag, your post immediately
reaches beyond just your own follower base.
Clicking on a hashtag will bring you to see what the
world has to say on your subject.
Your contribution weaves itself into the fabric of
discussions about the #realestatemarket, or perhaps
a more relevant example to my career:
#FrankJermusekListings

5. PRACTICAL?
IS IT ACTUALLY
Hashtags allow you to contribute to a larger dialogue on something with people all
around the world.
While also inviting people to be a part of something happening around them.
If you notice a commercial real estate tv show is appearing in the trending
(most popular) category, add your commentary during the show about what’s
realistic and what’s not-so-realistic about the process that we are seeing.

6. But how does this new
social media trend help
us in the commercial
real estate world?

7. A recent study by Hubspot shows a post with a
hashtag is 55% more likely to be retweeted, which
means accessing a broader audience.

8. The goal of social media is always interaction.
You can search hashtags such as
#propertyhunting alongside your #localcity and
find people looking for properties right now.
By interacting with them over online platforms,
you can end up generating your own leads!

9. Discover what’s happening in your industry by searching
topics like #interestrates, #newproperties
#commercialrealestate, or even simply, #realestate.
You’ll see content from industry professionals and
possibly reach more clients by using hashtags!