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6 solutions to ad costs going up
while results are flat
Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 17, 2020
You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI
• Marketers need to conceptualize an ad
• To experiment until it works
• To be within budget and schedule
• To roll with the changes
• And still feel like hugging someone
Marketers
How We WorkKnow market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand networks
1.Target, target, target
2.Test, test, and test
3.Clone and repeat
4.$50 usability labs
5.Understand your Conversion rates
6.Expand to all the ad networks
How To Keep Going Up
How was this valuable to you?
clevermoe.com/better-digital-advertising-now
You and me, we’re in a club now . . .
Lets meet again, and often
ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
http://bit.ly/getfrankcohen
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run

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6 solutions to ad costs going up while results are flat.

  • 1. 6 solutions to ad costs going up while results are flat Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 17, 2020
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