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Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Dr Frances Pinter
Publisher, Bloomsbury Academic
bloomsburyacademic.com
Efficient and Effective
Funding of
Open Access ‘Books’
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
eifl is working with:
JSTOR
Keesing’s
Medline
Morgan & Claypool Publishers
Multi-Science Journals Collection
Nature Publishing Group
New England Journal of Medicine
OECD–iLibrary
Ovid Linksolver
Ovid Nursing Database
Ovid Technologies
Oxford English Dictionary Online
Oxford Journals Collection
Oxford Reference Online
Oxford Scholarship Online
Palgrave Macmillan Journals
Project MUSE
RMIT Publishing
Royal Society
SAGE
SPIE Digital Library
Taylor & Francis Databases
Taylor & Francis Encyclopedias
Taylor & Francis Library
Wiley InterScience Journals
Agricola
Agris
Alexander Street Press
AAAS
American Physical Society
American Psychological Association
Anthropological Index Online
BioOne
Britannica Online: Academic Edition
Burgundy Information Services
CSIRO PUBLISHING
Cambridge Journals Online
Computing Reviews
EBSCO Publishing
Ebrary
Emerald Group Publishing Limited
Eric
Future Science Group
GALE
Grove Art Online
Grove Music Online
IBSS
IOP Publishing
ISD
Institution of Civil Engineers
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Publishing plc
London
New York
Berlin
Doha
Sydney (January 2011)
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury
A&C Black
Wisden
Arden Shakespeare
Faber
Quercus
Canongate
Allison & Busby
and more to come . . .
Public Library Online
Online access subscription model of themed digital bookshelves
from a range of publishers offering the best fiction & non-fiction
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Berlin Academic
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Long Form Publications
Books
Humanities and Social Sciences
Scholarly Books
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
What does the
Academic
Community still
want from
publishers?
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Independent
verification
of quality
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Branding
and
visibility
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Editing and
typesetting
Availability
in a variety
of formats
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Marketing
and
Selling
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Curation
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
UC Berkeley
Study:
Assessing the
Future Landscape
of Scholarly
Communication
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
How are Publishers Responding?
• Willingness to experiment
• Becoming service providers rather
than gatekeepers
• ‘Co-creators’ of value
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Think about
Ice Cream
Bloomsbury Academic
Experiment
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Plain
Vanilla
Ice
Cream
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Ice
Cream
Cone
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Ice Cream
Sundae
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
The Enhanced e-Book
First titles available
2011
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
List 6-7 partners form
lower down page make
close up of page
OAPEN CHANGE
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
OAPEN Model
Advocates funding the publishing
process through subsidies and as
part of research grants
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Paying for the Cost of Open
Access Publishing – so far . . .
Relying on:
• Print sales
• E-sales
• Cost savings
• Subsidies, grants
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Sustainable???
?
ALA
meeting
Jan 2010:
reality
check
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
The
Challenge: How to fund
sustainable
open access
for scholarly
books
‘the Long Form
Publication’
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
STM journal open
access model?
NO
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
STM journal open
access model? Getting to ‘first
copy’ costs are
too high
HSS research
budgets are too
small
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Greco and
Wharton:
US University
presses &
open access
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Only helps US university presses
And
What about dissemination of knowledge
from other parts of the world?
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
How do we move from large, closed,
‘open’ networks (current consortia sales)
to a truly global free-to-end-user state?
The Question is:
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Libraries
Funding Bodies
Academics
Publishers
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Where are the
funds now?
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Research
budgets?
NO
too small
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Central
university
funds?
NO
too many
other
demands
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Library
budgets?
YES!
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Create the
International Library Coalition for
Open Access Books (ILCOAb)
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Build on existing library consortia
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
ILCOAb to
aggregate
funds from
libraries
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Pay for fixed
first copy costs
& open access
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
• Publishers submit titles to ILCOAb
• ILCOAb decides what to
‘purchase’
• Publishers get to first copy stage
• Publish as open access
• Publishers sell content in print,
e-formats etc
ILCOAb Model
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Long Form Publication
$2 a
copy?
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
OLD Print Model
A typical monograph:
400 copies sold to libraries
@ $80 per book
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
First copy costs 10,000
Print/bind, marketing/selling
distribution, royalties,
library suppliers, profit 22,000
Total cost to libraries 32,000
$
OLD Print Model
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Getting to first copy cost
represents 31% of price paid by
the library
OLD Print Model
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
With our $80 book
the library pays $55 (69%) for
post ‘first copy’ costs
OLD Print Model
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Worldwide market for HSS books
= 10,000 libraries
OLD Print Model
Print reaches 4% of market
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Market skimming
OLD Print Model
Market failure
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
ILCOAb Model
If 4% (400 libraries) join ILCOAb
cost of getting to digital file = $25 ea
69% reduction on a print copy
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
87.5% reduction per title
If 10% (1000 libraries) join ILCOAb
and pay $10 per title
ILCOAb Model
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
ILCOAb Model
97.5% reduction per title
If 50% (5000 libraries) join ILCOAb
and pay $2 per title
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Free-rider argument
Why Not?
Add extra metadata for members
Erosion of selection control
Consortia already purchase
content
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
We’re Almost There!
Consortia buy licenses for
free-to-end-user already
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
International Coalition of Library
Consortia
Over 200 library consortia members
around the world
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Benefits to
Scholars
• Publishing expertise
• Full open access
• Discoverability
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Benefits to
Publishers
• Provide academic and library
communities with a sought-after
service
• Concentrate on providing
added value
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Benefits to Libraries
• Simple way of purchasing large
volume of quality content
• Greater control of selection
• Huge contribution to global
scholarly communications
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Conceptual mind shift
Uncouple
getting to first copy
from other publishing
functions and income
streams
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Make better use
of funds already
available
Conclusion
Bloomsbury Academic
_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
The ILCOAb
BUSINESS
MODEL
a Way Forward?

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  • 1. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Dr Frances Pinter Publisher, Bloomsbury Academic bloomsburyacademic.com Efficient and Effective Funding of Open Access ‘Books’
  • 2. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 3. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ eifl is working with: JSTOR Keesing’s Medline Morgan & Claypool Publishers Multi-Science Journals Collection Nature Publishing Group New England Journal of Medicine OECD–iLibrary Ovid Linksolver Ovid Nursing Database Ovid Technologies Oxford English Dictionary Online Oxford Journals Collection Oxford Reference Online Oxford Scholarship Online Palgrave Macmillan Journals Project MUSE RMIT Publishing Royal Society SAGE SPIE Digital Library Taylor & Francis Databases Taylor & Francis Encyclopedias Taylor & Francis Library Wiley InterScience Journals Agricola Agris Alexander Street Press AAAS American Physical Society American Psychological Association Anthropological Index Online BioOne Britannica Online: Academic Edition Burgundy Information Services CSIRO PUBLISHING Cambridge Journals Online Computing Reviews EBSCO Publishing Ebrary Emerald Group Publishing Limited Eric Future Science Group GALE Grove Art Online Grove Music Online IBSS IOP Publishing ISD Institution of Civil Engineers
  • 4. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Bloomsbury Publishing plc London New York Berlin Doha Sydney (January 2011)
  • 5. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Bloomsbury A&C Black Wisden Arden Shakespeare Faber Quercus Canongate Allison & Busby and more to come . . . Public Library Online Online access subscription model of themed digital bookshelves from a range of publishers offering the best fiction & non-fiction
  • 6. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 7. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Berlin Academic
  • 8. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Long Form Publications Books Humanities and Social Sciences Scholarly Books
  • 9. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ What does the Academic Community still want from publishers?
  • 10. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Independent verification of quality
  • 11. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Branding and visibility
  • 12. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Editing and typesetting Availability in a variety of formats
  • 13. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Marketing and Selling
  • 14. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Curation
  • 15. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ UC Berkeley Study: Assessing the Future Landscape of Scholarly Communication
  • 16. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 17. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ How are Publishers Responding? • Willingness to experiment • Becoming service providers rather than gatekeepers • ‘Co-creators’ of value
  • 18. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Think about Ice Cream Bloomsbury Academic Experiment
  • 19. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Plain Vanilla Ice Cream
  • 20. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 21. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Ice Cream Cone
  • 22. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 23. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 24. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Ice Cream Sundae
  • 25. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ The Enhanced e-Book First titles available 2011
  • 26. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 27. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 28. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 29. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 30. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 31. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ List 6-7 partners form lower down page make close up of page OAPEN CHANGE
  • 32. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ OAPEN Model Advocates funding the publishing process through subsidies and as part of research grants
  • 33. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 34. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Paying for the Cost of Open Access Publishing – so far . . . Relying on: • Print sales • E-sales • Cost savings • Subsidies, grants
  • 35. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Sustainable??? ? ALA meeting Jan 2010: reality check
  • 36. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ The Challenge: How to fund sustainable open access for scholarly books ‘the Long Form Publication’
  • 37. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ STM journal open access model? NO
  • 38. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ STM journal open access model? Getting to ‘first copy’ costs are too high HSS research budgets are too small
  • 39. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Greco and Wharton: US University presses & open access
  • 40. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 41. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Only helps US university presses And What about dissemination of knowledge from other parts of the world?
  • 42. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ How do we move from large, closed, ‘open’ networks (current consortia sales) to a truly global free-to-end-user state? The Question is:
  • 43. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Libraries Funding Bodies Academics Publishers
  • 44. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Where are the funds now?
  • 45. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Research budgets? NO too small
  • 46. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Central university funds? NO too many other demands
  • 47. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Library budgets? YES!
  • 48. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
  • 49. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Create the International Library Coalition for Open Access Books (ILCOAb)
  • 50. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Build on existing library consortia
  • 51. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ ILCOAb to aggregate funds from libraries
  • 52. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Pay for fixed first copy costs & open access
  • 53. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ • Publishers submit titles to ILCOAb • ILCOAb decides what to ‘purchase’ • Publishers get to first copy stage • Publish as open access • Publishers sell content in print, e-formats etc ILCOAb Model
  • 54. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Long Form Publication $2 a copy?
  • 55. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ OLD Print Model A typical monograph: 400 copies sold to libraries @ $80 per book
  • 56. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ First copy costs 10,000 Print/bind, marketing/selling distribution, royalties, library suppliers, profit 22,000 Total cost to libraries 32,000 $ OLD Print Model
  • 57. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Getting to first copy cost represents 31% of price paid by the library OLD Print Model
  • 58. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ With our $80 book the library pays $55 (69%) for post ‘first copy’ costs OLD Print Model
  • 59. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Worldwide market for HSS books = 10,000 libraries OLD Print Model Print reaches 4% of market
  • 60. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Market skimming OLD Print Model Market failure
  • 61. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ ILCOAb Model If 4% (400 libraries) join ILCOAb cost of getting to digital file = $25 ea 69% reduction on a print copy
  • 62. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ 87.5% reduction per title If 10% (1000 libraries) join ILCOAb and pay $10 per title ILCOAb Model
  • 63. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ ILCOAb Model 97.5% reduction per title If 50% (5000 libraries) join ILCOAb and pay $2 per title
  • 64. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Free-rider argument Why Not? Add extra metadata for members Erosion of selection control Consortia already purchase content
  • 65. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ We’re Almost There! Consortia buy licenses for free-to-end-user already
  • 66. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ International Coalition of Library Consortia Over 200 library consortia members around the world
  • 67. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Benefits to Scholars • Publishing expertise • Full open access • Discoverability
  • 68. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Benefits to Publishers • Provide academic and library communities with a sought-after service • Concentrate on providing added value
  • 69. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Benefits to Libraries • Simple way of purchasing large volume of quality content • Greater control of selection • Huge contribution to global scholarly communications
  • 70. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Conceptual mind shift Uncouple getting to first copy from other publishing functions and income streams
  • 71. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ Make better use of funds already available Conclusion
  • 72. Bloomsbury Academic _ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _ The ILCOAb BUSINESS MODEL a Way Forward?