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Kolkata FR Unit
- 1. KOLKATA
- 2. KOLKATA- THE CITY OF JOY • Kolkata the cultural capital of India . • It has a population of approx 5 million with the different community living peacefully. • Internationally acclaimed people like Swami Vivekananda, Rabindra Nath Tagore, Mother Teresa and many others have called Kolkata their ‘home’. • The people of this city have always been sensitive towards social issues since pre- Independence.
- 3. SCOPE OF FUNDRAISING IN KOLKATA • Since it is one of the fastest growing metropolitan cities in India , people are ready to support a particular noble cause. • People are more inclined towards the emotional side in their behavioral patterns hence are easy to connect. • People are less apprehensive about the proper functioning and transparency in terms of the functioning of an NGO.
- 4. PERFORMANCE IN 2013 • TARGET 2013 : 850 CS • ACHIVEMENT : 640 CS
- 5. CITY PROGRESS BUDGET CS FOR 2014 ACHVD TILL DATE BALANCE ACHIVEMENT % REMAINING TARGET 1000 127 873 12.7 % 873 PERMISSION AND BULK CS ACHVD TILL DATE BALANCE ACHIVEMENT % REMAINING TARGET 600 70 530 11.6 % 530 STREET ACHVD TILL DATE BALANCE ACHIVEMENT % REMAINING TARGET 400 57 343 14.25% 343
- 6. Plan of Action (Permission) • Remaining No. to be achieved from permission- 530 • Given below the following steps to ensure the remaining no. for this year • Step 1. • Dividing Outreach venue in 5 different sectors. • 1.Business Park • 2. IT Sector • 3. BPO • 4. Shopping Complex • 5. Others ( Bank, Society, exhibition etc)
- 7. • Step 2 • Enlisting or getting a list of all the sectors through various means • 1. Google • 2.JustDial • 3.Visiting Cards • 4.Yellow Pages • 5 Existing Data • Step 3 • 3.Approaching all of these sectors and ensuring that we get permission from each sector on monthly basis(It will not only help ActionAid in raising funds diversely but also ensure that we are reaching out to people from different sectors or other walks of life too . • Step 4 • 6.Nurturing or cultivating strategies – to maintain good relationship with those companies who have stopped giving us permission because of some unknown reason. • Identifying those reasons and engaging them by developing partnerships with them, or exploring new ways (like activities without fund raising, Street Play, Quiz Competition, Mural painting etc) to secure their long-term interest in ActionAid • Step 5 • Weekly and monthly reporting for Permission Coordinator.
- 8. Plan of Action (Street) • Remaining No. to be achieved-343 • Identifying 10 location for street fundraising, zone wise across Kolkata. • Working on D2D,O2O and industrial area • Fundraising along with activities with a synergy of ActionAid’s Campaign • Working on References • Weekly and Monthly Reporting by the TLs
- 9. FR Innovation • Events Based Fundraising • HNI Fundraising • Road Trip (Travelling Team) • Internal Competition • Mass Presentation at SME. • INTERNS
- 10. Cost Vs. Income in 2013 • COST • 31,77,699 • Income 25,81,905 123.8 %
- 11. Corporate funding received • 47 Bulk Child Sponsorship received from IMRB ,In the month of JANUARY 14
- 13. Some photos of branding
- 14. Way Forward – Plans till Dec 2014 • Till now achieved 47 BULK CHILD SPONSORSHIP • Expecting around 100 Support through bulk child sponsorship from L&T .