In this session we discussed what media is and how media studies made the basic communication model more complex.

1. Intro to the Media
Fall 2016 – MACS 101

2. Keywords
P r o d u c t i o n
P o l i t i c a l E c o n o m y
E f f e c t s
R e p r e s e n t a t i o n
C o n t e n t a n a l y s i s
A l t e r n a t i v e M e d i a
A u d i e n c e s

3. Media
• It is the plural of medium …

4. Medium
M i n a C r a n d o n

5. Media
• “Within media studies, the term media refers to
the broad set of communication technologies
that allow people to communicate with each
other -- such as social media, television,
movies, and newspapers.”
https://mediaspace.illinois.edu/media/MACS+eT
ext+Chapter+1+Montage/1_o0t8th3c

7. • Blockbuster movies
• Ads campaigns
• Viral videos
• Public service announcements

8. • Ideally media would mediate between the
human being and the outcome …
• However … it is very difficult to predict media
outcomes, interpretations, preferences.

9. Basic Model
Sender Message Receiver

10. Class activity
• Read the definitions
• Which one is the one you think was easier to
understand?
• Which one is the one you think was more
complicated?

11. Sender Message Receiver
Production

12. Corporations Message Consumer
Production Circulation Consumption
Political Economy

13. Producer Message Consumer
Contents
Political Economy

14. Producer
Totally Agree
Production
Circulation Consumption
Representations
Totally
Disagree
Agree

15. Culture Message Audiences
Production
Circulation
Political Economy

16. Producer Message Consumer
Contents
Political Economy
Effects

17. Producer
Consumer
Production Circulation Consumption
Alternative Media
Producer

18. Writing Assignment 1
• 1. Read the definitions posted in this week resources. As we
discuss in class write about the easiest and most difficult to
understand and why. (150-200 words)
• 2. Write about three media examples (tv shows, movies, songs,
books, media devices) that you consider relevant for
understanding the link between media and culture. Explain Why
(150-200 words) (choose those that might interest you for you final
essay)
• Chapter assignments must be written 12-point font, Times New Roman,
double-spaced with 1-inch margins and stay within the required word
count
• All assignments must be uploaded as a .doc/.docx file.