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Firefox Cup
June 7, 2010
Firefox Cup



 •   Competition based on team

     Personas (ADU)

 •   33 Personas:

     http://bit.ly/fxcup_personas
Schedule:


 •   June 10th: Firefox Cup announced via Mozilla
     Blog.

 •   June 16th: Round 1 country winner announced.

 •   June 23rd: Round 2 country winner announced.

 •   June 30th: Round 3 country winner announced.

 •   July 7th: Round 4 country winner announced.

 •   July 14th: Overall country winner announced.
FootieFox


• Highlighting FootieFox add-on
• Provides up-to-date scores on games
  right from Firefox
How to help!
•       PR Outreach:

    •     Please join alias if you haven’t: Pr-community@mozilla.org

    •     Tech, consumer + football press + bloggers

•       Spread the word via Social Media:

    •     Share your team’s Persona on your twitter + Facebook
          accounts (personal + local community)

•       Blog, blog, blog!

    •     Will share draft post prior to June tomorrow

    •     Translate, rewrite, etc on community + personal blogs
Our GOOOOOALS!

• Allow users to stay connected to World
  Cup via Firefox

• Expose users to Personas
• Increase overall Personas usage

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Firefox cup

  • 2. Firefox Cup • Competition based on team Personas (ADU) • 33 Personas: http://bit.ly/fxcup_personas
  • 3. Schedule: • June 10th: Firefox Cup announced via Mozilla Blog. • June 16th: Round 1 country winner announced. • June 23rd: Round 2 country winner announced. • June 30th: Round 3 country winner announced. • July 7th: Round 4 country winner announced. • July 14th: Overall country winner announced.
  • 4. FootieFox • Highlighting FootieFox add-on • Provides up-to-date scores on games right from Firefox
  • 5. How to help! • PR Outreach: • Please join alias if you haven’t: Pr-community@mozilla.org • Tech, consumer + football press + bloggers • Spread the word via Social Media: • Share your team’s Persona on your twitter + Facebook accounts (personal + local community) • Blog, blog, blog! • Will share draft post prior to June tomorrow • Translate, rewrite, etc on community + personal blogs
  • 6. Our GOOOOOALS! • Allow users to stay connected to World Cup via Firefox • Expose users to Personas • Increase overall Personas usage

Hinweis der Redaktion