Learn how to take part in the Open to Choice campaign and help educate millions of Europeans about the Browser Choice screen.

1. Choice POWER Team!
March 1, 2010

2. Choice POWER team
• 190 million Europeans will see the Browser Choice screen, but
will they know what it is or why it matters?
• Let’s change that!
• Join the Choice POWER team
• Looking for at least 1 person per country
“I wasn’t aware of this. The browserchoice
window popped up on my laptop today and I
was pretty suspicious and tried to close it
down...”
- Comment on the Open Letter
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4. Make an impact in your
country
• Expand the reach of the letter & blog:
• Translate both
• Help respond to questions/comments on the letter
• Spread the word
• Help us leverage social media:
• Identify regional twitter feeds & Firefox/Mozilla groups
• Localize messages
• Track the Browser Choice screen
• Localize campaign materials (flyers, posters, affiliate buttons)
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5. Short on time or not in EU?
• Tweet your views and/or RT @opentochoice
• Blog or comment on the Open Letter with your thoughts (See
Gen’s post: http://bit.ly/9D4hKt)
• Help us translate campaign materials:
• Posters & Flyers: Bug #549057
• Affiliate buttons: Bug #549059
• Localize social media messages
• Join #opentochoice on irc.mozilla.org
• Track Browser Choice screen “sightings”
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6. More info
• Join Wednesday’s community marketing call:
• 10am PST / 18:00 UTC
• +1.650.903.0800, followed by 92# and then 7391#
• http://air.mozilla.com/marketing/
• Join #opentochoice on irc.mozilla.org
• Check out: https://guides.mozilla.org/Marketing/OpentoChoice
• Overall plan: https://wiki.mozilla.org/Choice_Campaign
• Site: http://opentochoice.org/en/
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