Developing a web site and launching it to the world of web rarely leads to success. There are a lot to be done behind, to come off with flying colors in a commercial way. Web site marketing plays a vital role in bringing the road of success. As marketing is the process of planning and executing the conception promotion and distribution of ideas, goods and services to satisfy the customer, something to be done to promote a site in the internet.

1. Reaching the Maximum Users
Search engine optimization &
Google Ads
Vol 1
A.K Sabin

2. The way behind success:
Developing a web site and launching it to the world of web rarely leads to
success. There are a lot to be done behind, to come off with flying colors in a
commercial way. Web site marketing plays a vital role in bringing the road of
success.
As marketing is the process of planning and executing the conception
promotion and distribution of ideas, goods and services to satisfy the customer,
something to be done to promote a site in the internet.
The measure of popularity is graded by analyzing the number of page
views and the number of visitors to a particular web site in a specified period of
time. So, earning more and more visitors will be nothing but the revenue from the
website. This is inevitable when we talk about the goal to success. Search
engine giant, Google has a method of ‘Page Ranking’ to get the web traffic
details of websites. Amazon has got the same but a much better pictorial
representation, named, Alexa Rating. Plenty of other services, paid and unpaid,
are there to go in depth about the visitors-flow.
As the advertisers runs for the sites with more page views and daily clicks,
Google Page Ranks has its on importance in case of revenue. Developing and
hosting is not all done when it comes to the success of a website. Getting the
maximum number of user is the major factor of success infact. 'What simple
things can be done, with out spending more and more on the site', is to be put in
the brain before and after launch.
Email Campaign:
Reaching plenty of people through emails which you have bought from the
third party wont assure maximum visitors to the site. Most of such mails either
get into the thrash or caught by the spam filters. So what has to be done
actually?
Who is really in search of your site?
Identifying the users is the one of the main things to be done if you are
really serious about your site. As it is the very common strategy of any kind of
marketing, it doesn't need further explanation. But in sooth, If your site falls under
the category of 'Jobs Overseas', you must have a calculation of where you can
catch the job seekers and what all are they look for. Of course, will have a
greater response if your site's ad is getting displayed in the sites like
www.abroadguys.com, www.nri-indians.com than putting it in a site like
www.downloadmp3.com.

3. How will you advertise?
Spending hours for browse to find the sites which are most appropriate to
display your ads is damn tiresome. So the question comes, how will you find
those sites in an easy way by spending a small amount ? Google has the
answer for you. You just make a four-line write up with a user-catching heading,
and submit it to Google. Rest of the part will be handled by them. As Google has
a wide advertising network and an automated system to find the appropriate site
to display your ad, nothing to be worried. Your ads will be getting displayed two-
three weeks after submission in their network which spreads over the internet.
You will be paying only if some one clicks on your ad.
Adwords – Googles way of adverising
Google's sponsored
program will list your ads in
the Google search result as
well as in its ad-associated
websites. When a user go
Google for a search, ie, at the
time he is very much indeed
to know in detail about a
particular product or service,
your product or service
reaches him through
Google's sponsored ad
program called Google AdWords. It connects you with the new customers at the
precise moment when they are looking for your kind of product or service. As
Google network reaches 80% of the internet, it could be one of the finest way to
promote your product or service. All you want to do is nothing but, give some
description to be displayed in the ads and to be seated patiently till the users
click on the ads. Google spread your ad over the internet through its ad network
so that it reaches the maximum number of users. It is to be noted that you will be
paying only when the user clicks on your ad. You could specify the location you
target to market the product or service so that it reaches the users of that
particular location.
When a 'searcher' visits Google and enters a query, say, 'good beginner
guitars' - Google will display a variety of relevant search results, such as links to
articles containing guitar purchasing advice, or websites dedicated to novice
musicians. It will also display AdWords ads that link to on line businesses selling
guitars, music lessons, or other products and services related to the query.
If you own a company which sells music CDs, you could go for the Ad-
Words program by setting some keywords and an eye catching heading for the
ad. When a user searches Google with such keywords, your ad will be displayed

4. in the sponsored links category which comes at the right pane of the Google's
result listing page. In short you would be reaching directly to the audience they
are in search of you. Google AdWords ads engage potential customers at
precisely the right moment – when they are actively searching for information
(keywords) related to your kind of business. And your AdWords ensure your
website is only a single click away.
A Typical AdWord Contains
1. An ad title (This attracts the users)
2. Two description lines. This gives the detail of your service or
product.
3. A URL. This indicates which website you are going to visit by
clicking on it.
Still confusing how your ads will be in the search results?
Suppose a user makes a search for 'Music CDs'
When he enter the query 'music cds' and click search button, Google gives a
result page where he can find 10 results for the music cds. At the top of all
results, there will me some sponsored results with sky blue background and also
some at the right pane of the result window.
The adword at the top of the search results will look like the image given below.
And the Adwords which comes in the right pane will be as the next image.

5. Language and Location Targeting
A significant advantage of AdWords compare to the other marketing
technologies is the ability to target the ads to a particular language and to any
location worldwide. This means, targeting your ads to Spanish speakers in
California or Portuguese speakers in Brazil is not a harder task. This way your
ads reaches a variety of audience.
Payment.
There is a one time nominal activation fee for the AdWords. Ie 250/- (INR).
After that, you pay only for clicks on your AdWords. It is up to you to set the
minimum cost-per-click. You will be charged for each click the user makes on
your ad and wont be charged when it is displayed for a search query, but users
don't click on it.
Minimum bid.
You must assign a minimum amount which you would be paying to
Google for each click which user makes. There is no minimum spending limit. In
addition, you can set a daily spending limit (daily budget) that AdWords system
will never exceed. Your daily budget is the amount you are willing to spend on a
specific campaign each day. We will show the ads with in a campaign as often as
possible to meet your daily budget. Google provides you a daily budget
recommendations. These recommendations are based on the historical click data
for the same or similar keywords that you chose for your ads, among other
factors. If you daily budget is lower than the AdWords recommended amount,
your ads may not show all the time. You can edit your budget settings any time.
But setting your daily budget is optional. You are always in full control of your
AdWords account and can edit the daily budget as you like.
Search Engine Optimization: (SEO)
Generally, anyone who runs a website wants his website to be displayed
among the first ten result of each search engine so that most of the search
engine users cannot miss it. It is about what search engines look for on a page
to help determine the relevance of the page to a search term. It can be further
said as, a set of methodologies aimed at improving the visibility of a website in
search engine listing and hence the number of visitors, earnings. This enhances,
website’s chance of being ranked in the top result of a search engine once a
relevant search is undertaken.
A number of factors are important when optimizing a website, including
the content and structure, page layout, the HTML Meta-tags and the submission
process. It is important that, it will likely take more than a month before one could

6. see the result of one's work on optimization. SEO increases the amount of
visitors to a website by ranking high in the search results of a search engine. The
higher a website ranks in the results of a search, the greater the chance that the
site will be visited by a user.
Target Keywords.
Crawler based search engines goes in to the pages and search for the
queries entered by the user, and display in the result page. Web master must be
aware of the query that user enter in the engine. He just imagine the alternatives
of the keywords may entered in the search engine by the user. Placing these
keywords and its alternatives results in a better listing.
Keyword Decider.
There are tools to optimize the keywords. The entered key words will be
compared with a database which is a store of what users generally search for.
This could offer a much better rank in the result.
Googlebot : the Google’s crawler.
Googlebot is Google’s web crawling robot, which finds and retrieves
pages on the web and hands off to the indexer. Its common to think Googlebot
as a little spider scurrying across the strands of cyberspace, but really it doesn’t
traverse the web at all. It sends a request to a web server for a page as a web
server does, downloads the entire page, hands off to Google’s indexer.
Googlebot finds pages in two ways:
1. Through an add URL program.
2. Through finding links by crawling the web.
The first one, add URL program is nothing but, a Search Engine Submission
method. URL of the index page will be submitted to Google, and it starts
downloading the entire page. This is done since there is a chance of missing the
URL during the crawl.
What Google has to say about SEO is that, no one can guarantee a no.1 place in
the result. The offers of special relationship or a priority submit to Google are
purely fake and there are only two ways to please Google, either the URL
submission or the Google Site Maps (Beta) at totally free of cost.
Site Maps
It is an easy way of submitting all the URLs of a site to the Google’s index
and get the detailed reports about the visibility of the pages on Google. With the
site map, web master can continually inform Google about the changes being

7. made in the site, which results in an updated result. Google describes the
method of creating Site Map here..
Sitemaps not only helps the search results but the user too. It gives a navigation
map of the site. Sitemaps and hyperlinks are food for search robots.
Courtesy: Google Inc.