The document discusses AARP's strategy to develop a distributed digital presence across multiple platforms including their website, social media accounts, partner websites, and mobile applications and devices. It notes that AARP's content should not just cascade through different channels but be integrated across channels. It then provides examples of components that could be included in a flagship iOS mobile app for AARP as well as wireframes for a mobile-optimized version of the AARP website. It also discusses the gap in mobile health technology usage among older Americans who could benefit most from such tools.

1. TITLE SLATE One Mobile App per Older American Building AARP’s Distributed Digital Presence By Mike Lee Baltimore Parlay, September 20, 2011 v.1p Presentation Preview

2. AARP Building The Ship To Steer…

3. AARP.org Distributed Presence Push Content Out Influential Blogs Central source of AARP content, tools and services AARP.org Facebook, Twitter and on other social networks Collaborator / Partner Web Sites Mobile Devices and Platforms AARP.org Distributed Presence

4. Content shouldn ’t cascade Print TV+Radio Web Mobile API XML Duct tape & spit Channel Integration Is Messy Source Source Source

6. Text Arriving At A Content Strategy

7. m.AARP.org Wireframes AARP Mobile Site On Feature Phones

8. Catching Up On Documentation

10. Vision Twitter: @curiouslee