Aarp tek pavilion_life@50+atlanta_2013_ppt_mlee_v3.pdf

1. Life@50+ Atlanta
2013
Finding and Enjoying Electronic Books
Mike Lee, AARP

2. Ereader devices and ebooks are here to stay

3. Source: AARP - Attitude, Trend, & Opinion Monitor , March 2013
Contact: Gretchen Anderson, ganderson@aarp.org
73%
of 50+ adults
own at least
1 computer
device
60%
48%
20%
83%
of the 50+
own a
mobile
phone
Laptops
Tablets
Desktops
E -Readers
28%
Smartphone
0
Feature
phone
69%
Younger boomers are more
likely to own every type of
device than those 60+
Device Ownership
19%

4. SPOTLIGHT ON: TABLETS
%
10%
20%
30%
40%
50%
60%
70%
80%
Aug-11 Oct-11 Jan-12 May-12 Sep-12 13-Mar
Regular cell
phone
Desktop
Laptop
Smart phone
E-reader
Tablet
computers
R E S E A R C H C E N T E R
While other technologies remain stagnant or show modest upward
trends in adoption among the 50+, tablet adoption is increasing at
the fastest rate, particularly in the past 14 months. The numbers,
overall, are still low, however, compared to other devices.
The tablet market continues
to be the strongest growing
technology device among
the 50+, particularly among
the 50 -59 year olds where
over a quarter of them now
own tablets.
6% 12% 11% 17% 22% 27%
11-Aug 11-Oct 12-Jan 12-May 12-Sep 13-Mar
550--559 Tablet Ownership

5. SPOTLIGHT ON: E -READERS
12%
19%
23%
12%
17%
20%
6%
11%
14%
0%
5%
10%
15%
20%
25%
2011 2012 2013
50+ 59-59 60-69 70+
R E S E A R C H C E N T E R
Although they are less versatile than tablets, e -readers remain a
consistent favorite of older adults of all ages. Their low cost, simplicity,
and ability to accommodate readers with vision or dexterity problems
make them a good technological choice for older adopters.

6. Buy both paper and electronic books online

7. Buy books on the ereader via wireless

8. Or download them from your computer

9. Use ereaders indoors and out

10. Two ereaders, one account – For the price of dinner out

11. Ereaders lose their keyboards and get 7” color sisters…
<2011 2013

12. …to stay competitive with Apple and Samsung
<2011 2013
Kobo
Amazon
Kindle
B&N
Nook
Sony
Reader
Rakuten
Kobo
Aura
Amazon
Kindle
B&N
Nook
Sony
Reader
Google
iRiver
Story
HD
Amazon
Kindle
Fire
HD
Rakuten
Kobo
Arc
HD
B&N
Nook
HD
Sony
Xperia
Google
Nexus 7
2013
Apple
iPad mini
2012 Samsung
Galaxy
Tab 2, 7”
2014?

13. Don’t have an ereader? No problem. Use apps.
B&N
Nook
Amazon
Kindle
Apple
iBooks
Rakuten
Kobo
Sony
Reader
Google Play
Books

14. Ereader apps (mostly) load everywhere
Apple iOS Google Android

15. 1. Amazon (except if you want to load EPUB format)
2. Kobo
3. B&N or Google
Most versatile ebook sources

16. Search for free ePUB format ebooks on Google
Common ebook file formats.

17. Search for free ePUB format ebooks on Google

18. Get book recommendations from a community
http://www.goodreads.com (acquired by Amazon March 2013)

19. Find and download free ebooks
http://www.bookbub.com

20. Track ebook offers for Kindle
http://www.bookdip.com

21. Oyster: Monthly subscription for unlimited access to
thousands of ebooks
https://www.oysterbooks.com

22. Narrate and share children’s books
http://www.astorybeforebed.com

23. Read books with children in video chats
http://www.astorybeforebed.com

24. Read books with children in video chats on laptops
http://www.readeo.com/

25. Read books with children in video chats on tablets
http://kindoma.com

26. Project Gutenberg for the free classics
http://www.gutenberg.org

27. Borrow ebooks from your local library

28. Manage your offline collection of ebooks
http://calibre-ebook.com

29. Scanning service converts paper to ebook
http://www.blueleaf-book-scanning.com

30. The AARP Bookstore
http://bookstore.aarp.org

31. Our bookstore includes all major booksellers

32. AARP Bookstore Tech Titles

33. 1. Be lighter on your feet
2. Carry a more books than you can read
3. Save a buck or two
4. Mark your favorite parts
5. Customize your device for your needs
Reasons you’ll love ebooks

34. Some more links to useful things
• Calibre ebook management software (free)
http://calibre-ebook.com
• Blue Leaf service scans your paper books to ebook format
http://www.blueleaf.com
• Good Ereader is one of my favorite blogs for news on e-
reader and ebook products
http://www.goodereader.com
• 2013 Ereader comparison site
http://ebook-reader-review.toptenreviews.com/

35. Download this presentation from Slideshare

36. Questions
?

37. Twitter: @curiouslee

38. Photos Credits:
Slide 1:
Antonio Vázquez http://www.flickr.com/photos/metrosis/5140054763/
Slide 8:
Ian Forrester http://www.flickr.com/photos/cubicgarden/5019895145/
Slide 9:
Upper left:
Shell http://www.flickr.com/photos/65483692@N06/9508170385/
Lower left:
Sam Harrelson http://www.flickr.com/photos/76443659@N00/4660568670/
Upper right:
Elmine Wijna http://www.flickr.com/photos/elmine/4254109277/#
Lower right:
Mike Lee http://www.flickr.com/photos/curiouslee/9925185876/
Slide 10:
Guy Sie http://www.flickr.com/photos/76491533@N00/7894695234/