The document outlines 5 easy steps for small businesses to use social selling on LinkedIn to generate new sales, including completing your profile, adding connections, posting valuable content, engaging with your network's activity, and participating in groups. It provides tips for each step and statistics on LinkedIn's large user base and growth to emphasize the opportunity social networks provide for small businesses. The presentation encourages participants to improve their LinkedIn profiles and engage in social conversations to provide value to their connections.

1. Today’s Webcast Begins @ Noon CDT

2. Social Selling for Small Businesses

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4. YOU
ARE
HERE
Social Selling for Small Businesses

5. 5 Easy Steps to Convert LinkedIn Connections to New Sales
SOCIAL SELLING FOR SMALL BUSINESS

6. Dean DeLisle
 Founder and CEO of Forward Progress, Inc.
 Trained and Coached over 98,000 in Social Network Skills
 Over 30 years in Business Coaching, Consulting and Training
 Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion
Social Networking, Email Marketing
 Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
 Small Business, Financial Services, Insurance, Real Estate, Banking,
Professional Services, Legal, Accounting, Technology, Marketing
Agencies, Coaching and Training, Higher Education and more…
Social Selling for Small
Business

7. Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

8. Social Selling - Why?
 Reputation
 Protection
 Visibility
 Referrals
 New Business

9. The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

10. The Popularity of Social
Networks
 Cause
– Fear of Missing Out (FoMo)
– Need Connection
 Effect
– Facebook: Over 1.8B Members
– LinkedIn: Over 350M Members
– Twitter: Over 645M Active Users
– Google+: Over 300M Active Users

11. Social Networks We
Already Know
 Ourselves
 Our Business
 Business Accelerator
 Chambers
 Industry Clubs
 Organizations
 Alumni
 Charities
 Religious/Health
 LinkedIn Groups

12. How Many Contacts Do You Have
That You Cannot See?
 That know YOU?
 That trust YOU?
 That have done business with YOU?
 That would recommend YOU?
Dean Sue Mark Pat
NO MORE
JUST ONE TO
ONE!

13. The LinkedIn Network

14. Who are you attracting?

15. 2015 LinkedIn Stats - Growing
• LinkedIn has over 350 million members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted
Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

16. Step 1 -Your Professional Profile
 Complete Profile
 Step One - Social Selling
 Your First Conversation
 Be Clear
– What will you do for others?
– Why & how?
– What do you want/need?

17. Express Yourself

18. Visual Impact

19. Share Skills and Manage
Endorsements

20. Express Yourself

21. Express Yourself

22. Step 2 - Adding Connections
Your Social Reach
 Are you on LinkedIn?
 Is it ok if we connect?
 Step Two – Social Selling
 Get social!

23. Remember
1. Be personal
2. Reference meeting
3. Include personal info
4. Set appointment
5. Add phone number
Step 2: Adding Connections
Your Social Reach

24. Step 3 - Posting –
Starting a Conversation
 When you post, you are talking!
 What does your audience want?
 What do they need?
 What are you passionate about?
 What will showcase your personality?
 What can you provide?
Step Three =
Social Selling

25. Value Based Posting

26. Homepage Interaction

27. Step 4 - Engage with Connections’
Activity
Step Four – Social Selling
Your Networking Event!

28. Search and Message

29. Search and Message

30. Set the Hook - Convert
Power
Move

31. Step 5 - Group Networking
Step
Five
Social
Selling

32. Assignment
 Fix Your Profiles – Look Good!
– Be complete – Be relevant
– What will you do for others?
– What do you want/need?
– Add new items!
 Be Social = Social Selling
– Have meaningful conversations
– Provide value - Be present!
– more?

33. Q & A

34. Thank You!

35. Connect WITH us!
Dean@ForwardProgress.net
www.ForwardProgress.NET
www.socialjack.com
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
TWITTER: Twitter.com/SocialJack
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
BUSINESS PAGE: Facebook.com/SocialJack
LINKEDIN: LinkedIn.com/in/DeanDeLisle

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