Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressInc
5 Easy Steps to Convert LinkedIn Connections to New Sales
SOCIAL SELLING 101

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Trained and Coached over 95,000 in Social Network Skills
• Over 30 years in Business Coaching, Consulting and Training
• Relationship Marketing, Social Selling, Event Management and
Production, Web Seminars, eLearning, Lead Generation and Conversion
Social Networking, Email Marketing
• Over Two Billion Dollars in Sales, over 100 Million Leads, Helped
Thousands of People using Internet Based Lead
• Financial Services, Insurance, Real Estate, Banking, Professional Services,
Legal, Accounting, Technology, Marketing Agencies, Coaching and
Training, Higher Education and Channel Sales…

How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you understand
• Ask us anything throughout the session

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Network Efforts
Why do they often not work for organizations?
MINDSET!MINDSET!

Social Media – Why?
• Reputation
• Protection
• Visibility
• Referrals
• New Business

Social Selling
• Relationship Marketing
• Community
• Reputation
• Social Reach
• Referrals
• New Business

The Issue with Social Networks
• “I don’t have enough time”
• “I don’t know what my voice should be”
• “I worry about negative comments
• “I don’t know what to post”
• “I’m worried about what people will think”

The Popularity of Social Networks
• Cause
• Fear of Missing Out (FoMo)
• Need Connection
• Effect
• Facebook: Over 1.8B Members
• LinkedIn: Over 350M Members
• Twitter: Over 645M Active Users
• Google+: Over 300M Active Users

Why Online Social Networks?
• Interactive
• People Respond Well
• Builds Trust
• Builds Community
• Networking!
• Viral Activity
• Sharing

Social Networks We Already Know
• Ourselves
• Our Business
• City/Country Clubs
• Chambers
• Industry Clubs
• Organizations
• Alumni
• Charities
• Religious/Health
• LinkedIn Groups

How Many Contacts Do You Have That You Cannot
See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
NO MORE
JUST ONE TO
ONE!

The LinkedIn Network

2014 LinkedIn Stats - Growing
• LinkedIn Has Over 350 Million Members
• Average user has 240 “Connections”
• One degree from over 35,000 “Trusted Connections”
• Two degrees from over 3,200,000 “Trusted Connections”
• 160 Million unique visitors a month
• 1 million new members added per week
• 17.8 million members belong to groups
• 1.2 million comments and posts to groups weekly
• 2 billion people searches annually
• 2 million companies have a company page
OVER 1,000 to 1

#1 -Your Professional Profile
• Complete Profile
• Step One - Social Selling
• Your First Conversation
• Be Clear
• What will you for others?
• Why & How?
• What do you want/need?

Express Yourself

Visual Impact

Share Skills and Manage Endorsements

#2 - Adding Connections
Your Social Reach
• Are you on LinkedIn?
• Is it ok if we connect?
• Step Two – Social Selling
• Get social!

Remember
1.Be personal
2.Reference meeting
3.Include personal info
4.Set appointment
5.Add phone number

#3 - Posting – Starting a Conversation
• When you post, you are talking!
• What does your audience want?
• What do they need?
• What are you passionate about?
• What will showcase your personality?
• What can you provide?
Step Three
Social Selling

Value Based Posting

Homepage Interaction

#4 - Engage with Connections’ Activity
Step Four – Social Selling
Your Networking Event!

Search and Message

Set the Hook - Convert
Power
Move

#5 - Group Networking
Step
Five
Social
Selling

Assignment
• Fix Your Profiles – Look Good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/need?
• Add new items!
• Be Social = Social Selling
• Have Meaningful Conversations
• Provide Value - Be Present!
• More?

www.SocialSellingLinkedin.com

ForwardProgress.NET facebook.com/ForwardProgresscoachme@ForwardProgress.NET @FwdProgressIncwww.SocialSellingLinkedin.com

NOW INCLUDES
Social Selling
Black Belt
Certification™
ONLY 11
SPOTS
LEFT!
Starts
1/22/15

Go to Website to find out more!

Q & AQ & A

Thank You!Thank You!

Connect WITH us!
Dean@ForwardProgress.net
TWITTER: Twitter.com/FwdProgressInc
TWITTER: Twitter.com/DeanDeLisle
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET

Social Selling - 5 Easy Steps to Convert LinkedIn Connections to New Sales - Dean DeLisle - Forward Progress

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