Social Media and Content Marketing - Digital Thought Leadership - Forward Progress
Generate Leads, Grow Social Network, Build Community
Leverage the vast power and reach of online social networking to get your message out and help build your business.
We offer professional profile builds for Linkedin, Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, and others!
Once we’ve crafted the perfect profile for you, take advantage of our monthly social media services so you can focus on what you do best: growing your business.
See Social Jack for to get coaching and training in this area! - www.socialjack.com
4. Package Includes:
The Following for the Organization
• Establish Goals
• Create Ideal Target Personas
• Analyze Competitors
• Scout Target Audience Content
• Optimize Primary Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Training and Coaching Support
Organization Community Build
5. Package Includes:
The Following for Each Influencer
• Establish Goals
• Create Persona and Story
• Social Network Map
• Create Ideal Target Profile
• Scout Target Content
• Optimize 2 Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Influencer Training and Coaching
Employee Influencer Profile Buildout
6. We find the best content for your audience,
Post on your behalf,
Generate custom content,
Then…
Finding the Best Content
7. We provide an easy to follow content engagement map that is a game
plan by which we post content on your social media channels and
outline a plan for your team when they join us online.
Create Content Map and Calendar
• We Plan
• We Create
• You Approve
• We Post
8. We gather feedback right next
to the post. Tag team members
and choose to send
notifications to the right
people. Eliminate
miscommunications with clear
feedback:
• Add attachments to
comments
• Resolve comments once
feedback is implemented
• Reply to specific comments
• Collaborate in real time
Easy to Comment, Edit and Deploy Social Media
11. Social Selling Named Account Pursuit
Net
New
Pipeline
Scout Ideal
Contacts
Build
Approved
Target List
Engage in
Their Network
Seek
Connected
Approvals
Covert to
Appointments
12. Package Includes:
• Messaging Targeted Network Connections
• Connect and Engage with New Targeted Connections
• Get Referrals and Set Appointments
LinkedIn Appointment Setting
13. Our superior media
reach creates hundreds
of powerful backlinks
pointing to your website
from highly reputable
news websites resulting
in higher Google search
engine rank.
SEO Press Release
We place
you on over
200 news
sites to drive
your brand
to the top of
Google
14. Landing Pages and Digital Content
Create High Value
Thought Leadership
Events and Content
Downloads
We Create Thought Leadership Conversion
Content and Pages
15. Websites, Blogs, Press Releases, White Papers, Industry Reports,
Webinars, Podcasts, Infographics and Beyond…
Content Development Available for Any Digital Need
17. • Policy & Guidelines - Review of policy
• Objectives – Business goals
• Personal Branding – Building a professional brand
• Storytelling – Getting the story authentic
• Social Teaming – Working together online
• Building Influence – What’s in it for them
• Advocacy – How to be a brand champion
• Functional Social Media/Digital Basics
• Social Selling – Sales Team ++
• Social Recruiting – Leverage of Social Team
• Measuring Success
Functional Training and Coaching
18. Structure of Our Training
• Kick Off Meeting – Set objectives
• Orientation – Program and system
• Platform Access – Access to classes,
support materials and coaching support
• Instructor Led Training – Kick off live
instructor led training
• Live Online Coaching– Virtual group
coaching sessions
• Virtual Learning – Based on program
• Measure Success – Metrics/KPI/ROI
Micro
Learning
Format
Kick Off
Meeting
Orientation
Platform
Access
Instructor
Led
Training
Live
Online
Coaching
Virtual
Learning
Measure
Success
21. Thank You
We look forward to working with you
Dean DeLisle
Founder and CEO
Forward Progress
Dean@forwardprogress.net
(312) 257-2224
Morgan Fentress
Project Coordinator
Morgan@forwardprogress.net
(219) 776-8223