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Build Thought Leadership in Your Industry
Social Media and Content Management
Humanize Your Brand to Attract New Business
Desired Results
Connected
Culture
Customer
Acquisition
Social
Recruiting
Engine
Increased
Market Share
Thought
Leadership
Customer
Loyalty and
Retention
Moving from Traditional
to Digital
Increased Revenue
Flexible Options
Package Includes:
The Following for the Organization
• Establish Goals
• Create Ideal Target Personas
• Analyze Competitors
• Scout Target Audience Content
• Optimize Primary Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Training and Coaching Support
Organization Community Build
Package Includes:
The Following for Each Influencer
• Establish Goals
• Create Persona and Story
• Social Network Map
• Create Ideal Target Profile
• Scout Target Content
• Optimize 2 Social Media Channels
• Create Content/Engagement Map and Calendar
• Initial SEO Press Release
• Influencer Training and Coaching
Employee Influencer Profile Buildout
We find the best content for your audience,
Post on your behalf,
Generate custom content,
Then…
Finding the Best Content
We provide an easy to follow content engagement map that is a game
plan by which we post content on your social media channels and
outline a plan for your team when they join us online.
Create Content Map and Calendar
• We Plan
• We Create
• You Approve
• We Post
We gather feedback right next
to the post. Tag team members
and choose to send
notifications to the right
people. Eliminate
miscommunications with clear
feedback:
• Add attachments to
comments
• Resolve comments once
feedback is implemented
• Reply to specific comments
• Collaborate in real time
Easy to Comment, Edit and Deploy Social Media
R
E
S
U
L
T
S
LIKES COMMENTS/SHARES
We engage in your network on your behalf!
Suppliers and
Partnerships
Ideal Clients
Employee
Team
Your
Organization
We take your
current
network and
wake it up..
Referrals and
Appointments
Internal
Influencers
External
Influencers
Then
Activate
It..
Social Jack™ Influencer Formula
We score, target and awaken your current social network
Social Selling Named Account Pursuit
Net
New
Pipeline
Scout Ideal
Contacts
Build
Approved
Target List
Engage in
Their Network
Seek
Connected
Approvals
Covert to
Appointments
Package Includes:
• Messaging Targeted Network Connections
• Connect and Engage with New Targeted Connections
• Get Referrals and Set Appointments
LinkedIn Appointment Setting
Our superior media
reach creates hundreds
of powerful backlinks
pointing to your website
from highly reputable
news websites resulting
in higher Google search
engine rank.
SEO Press Release
We place
you on over
200 news
sites to drive
your brand
to the top of
Google
Landing Pages and Digital Content
Create High Value
Thought Leadership
Events and Content
Downloads
We Create Thought Leadership Conversion
Content and Pages
Websites, Blogs, Press Releases, White Papers, Industry Reports,
Webinars, Podcasts, Infographics and Beyond…
Content Development Available for Any Digital Need
Social Jack Academy Platform
• Policy & Guidelines - Review of policy
• Objectives – Business goals
• Personal Branding – Building a professional brand
• Storytelling – Getting the story authentic
• Social Teaming – Working together online
• Building Influence – What’s in it for them
• Advocacy – How to be a brand champion
• Functional Social Media/Digital Basics
• Social Selling – Sales Team ++
• Social Recruiting – Leverage of Social Team
• Measuring Success
Functional Training and Coaching
Structure of Our Training
• Kick Off Meeting – Set objectives
• Orientation – Program and system
• Platform Access – Access to classes,
support materials and coaching support
• Instructor Led Training – Kick off live
instructor led training
• Live Online Coaching– Virtual group
coaching sessions
• Virtual Learning – Based on program
• Measure Success – Metrics/KPI/ROI
Micro
Learning
Format
Kick Off
Meeting
Orientation
Platform
Access
Instructor
Led
Training
Live
Online
Coaching
Virtual
Learning
Measure
Success
Social Selling
Let’s Talk Further
Thank You
We look forward to working with you
Dean DeLisle
Founder and CEO
Forward Progress
Dean@forwardprogress.net
(312) 257-2224
Morgan Fentress
Project Coordinator
Morgan@forwardprogress.net
(219) 776-8223

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Social Media and Content Marketing - Digital Thought Leadership - Forward Progress

  • 1. Build Thought Leadership in Your Industry Social Media and Content Management Humanize Your Brand to Attract New Business
  • 4. Package Includes: The Following for the Organization • Establish Goals • Create Ideal Target Personas • Analyze Competitors • Scout Target Audience Content • Optimize Primary Social Media Channels • Create Content/Engagement Map and Calendar • Initial SEO Press Release • Training and Coaching Support Organization Community Build
  • 5. Package Includes: The Following for Each Influencer • Establish Goals • Create Persona and Story • Social Network Map • Create Ideal Target Profile • Scout Target Content • Optimize 2 Social Media Channels • Create Content/Engagement Map and Calendar • Initial SEO Press Release • Influencer Training and Coaching Employee Influencer Profile Buildout
  • 6. We find the best content for your audience, Post on your behalf, Generate custom content, Then… Finding the Best Content
  • 7. We provide an easy to follow content engagement map that is a game plan by which we post content on your social media channels and outline a plan for your team when they join us online. Create Content Map and Calendar • We Plan • We Create • You Approve • We Post
  • 8. We gather feedback right next to the post. Tag team members and choose to send notifications to the right people. Eliminate miscommunications with clear feedback: • Add attachments to comments • Resolve comments once feedback is implemented • Reply to specific comments • Collaborate in real time Easy to Comment, Edit and Deploy Social Media
  • 9. R E S U L T S LIKES COMMENTS/SHARES We engage in your network on your behalf!
  • 10. Suppliers and Partnerships Ideal Clients Employee Team Your Organization We take your current network and wake it up.. Referrals and Appointments Internal Influencers External Influencers Then Activate It.. Social Jack™ Influencer Formula We score, target and awaken your current social network
  • 11. Social Selling Named Account Pursuit Net New Pipeline Scout Ideal Contacts Build Approved Target List Engage in Their Network Seek Connected Approvals Covert to Appointments
  • 12. Package Includes: • Messaging Targeted Network Connections • Connect and Engage with New Targeted Connections • Get Referrals and Set Appointments LinkedIn Appointment Setting
  • 13. Our superior media reach creates hundreds of powerful backlinks pointing to your website from highly reputable news websites resulting in higher Google search engine rank. SEO Press Release We place you on over 200 news sites to drive your brand to the top of Google
  • 14. Landing Pages and Digital Content Create High Value Thought Leadership Events and Content Downloads We Create Thought Leadership Conversion Content and Pages
  • 15. Websites, Blogs, Press Releases, White Papers, Industry Reports, Webinars, Podcasts, Infographics and Beyond… Content Development Available for Any Digital Need
  • 17. • Policy & Guidelines - Review of policy • Objectives – Business goals • Personal Branding – Building a professional brand • Storytelling – Getting the story authentic • Social Teaming – Working together online • Building Influence – What’s in it for them • Advocacy – How to be a brand champion • Functional Social Media/Digital Basics • Social Selling – Sales Team ++ • Social Recruiting – Leverage of Social Team • Measuring Success Functional Training and Coaching
  • 18. Structure of Our Training • Kick Off Meeting – Set objectives • Orientation – Program and system • Platform Access – Access to classes, support materials and coaching support • Instructor Led Training – Kick off live instructor led training • Live Online Coaching– Virtual group coaching sessions • Virtual Learning – Based on program • Measure Success – Metrics/KPI/ROI Micro Learning Format Kick Off Meeting Orientation Platform Access Instructor Led Training Live Online Coaching Virtual Learning Measure Success
  • 21. Thank You We look forward to working with you Dean DeLisle Founder and CEO Forward Progress Dean@forwardprogress.net (312) 257-2224 Morgan Fentress Project Coordinator Morgan@forwardprogress.net (219) 776-8223